Influencer Manager
Medium, Lehi, UT, United States
Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast‑growing, mission‑driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.
About the Role Gabb is looking for an Influencer Manager to assess, strengthen, and scale our influencer program into a structured, high‑performing channel. We have existing creator relationships and program activity — your job is to evaluate what’s working, close the gaps in systems and measurement, and raise the overall quality of execution to match our growth ambitions.
You will own the influencer channel end‑to‑end — from identifying and contracting creators in the parenting, family, and tech space, to building the campaign briefs, managing the relationships, and reporting on results. You will also lead our User‑Generated Content (UGC) and whitelisting strategy, connecting the influencer program directly to paid and organic social performance. This is a role for someone who is equally comfortable building spreadsheets and building relationships.
What You’ll Do PROGRAM STRATEGY & INFRASTRUCTURE
Evaluate the current influencer program — existing creator relationships, tooling, workflows, and reporting — and enhance the systems, processes, and documentation needed to operate it at greater scale, including a maintained influencer CRM/database, campaign tracking, and performance reporting standards
Define Gabb’s influencer tier strategy: nano, micro, macro, and macro‑plus creators across Instagram, TikTok, YouTube, and Facebook, prioritizing the parenting, family lifestyle, and tech‑for‑families verticals
Establish program KPIs and a regular reporting cadence that connects influencer activity to awareness, traffic, and revenue outcomes
Build and maintain standardized campaign briefing, contracting, and payment workflows that can scale as the program grows
CREATOR SOURCING & RELATIONSHIP MANAGEMENT
Identify, vet, and onboard new creators whose audience, values, and content style align with Gabb’s mission of protecting kids and connecting families
Manage and deepen relationships with existing influencer partners through consistent communication, exclusive opportunities, and genuine brand community‑building
Lead influencer outreach, negotiation, and contracting — securing favorable terms on rates, usage rights, exclusivity, and deliverables
Manage product seeding programs including device shipment, setup support coordination, and follow‑through on content commitments
CAMPAIGN DEVELOPMENT & EXECUTION
Develop creative campaign concepts and write detailed campaign briefs that give creators clear direction while leaving room for authentic expression
Plan, execute, and measure influencer campaigns tied to product launches, seasonal moments, brand awareness goals, and sales objectives
Coordinate giveaways and co‑promotions with the social media team, including device fulfillment for contest winners
Plan and execute influencer‑facing events and activations that deepen creator relationships and generate compelling content
UGC, WHITELISTING & PAID SOCIAL INTEGRATION
Lead Gabb’s UGC strategy — building a library of creator‑generated content that can be repurposed across owned channels, paid ads, and retail
Own the whitelisting program in partnership with the paid social team: identify high‑performing organic creator content, secure whitelisting rights, and coordinate amplification through paid channels
Collaborate with paid social to develop a continuous pipeline of influencer creative that fuels performance campaigns
MEASUREMENT & REPORTING
Track influencer content performance using social listening and analytics tools: reach, engagement rate, share of voice, traffic referral, and assisted conversions
Build and maintain a live performance dashboard that gives leadership and marketing partners real‑time visibility into program health
Conduct post‑campaign analyses with actionable recommendations — what to repeat, what to stop, and what to test next
Report monthly to the VP of Growth on influencer program performance against established KPIs
CROSS‑FUNCTIONAL COLLABORATION
Partner with the social media team on a regular cadence to align influencer content with organic social strategy and platform moments
Collaborate with Customer Success when influencers require escalated product support, ensuring their experience reflects well on the brand
Coordinate with legal and finance on contract execution, usage rights, disclosure compliance (FTC guidelines), and influencer payment processing
Contribute influencer insights to broader marketing planning: which messages are resonating, which audiences are most receptive, and what product stories creators tell naturally
What We’re Looking For EXPERIENCE & SKILLS
3+ years of experience managing influencer programs, ideally for a consumer brand in the family, parenting, kids, or lifestyle space
Demonstrated experience assessing and improving influencer programs — you can evaluate what exists, identify gaps, and implement structure and process that raises program performance
Proven track record managing campaigns from concept through execution and post‑campaign reporting, with specific performance results you can speak to
Experience with influencer outreach, negotiation, and contracting including usage rights, exclusivity, FTC disclosure requirements, and rate benchmarking
Hands‑on familiarity with influencer marketing platforms and social listening tools (e.g., AspireIQ, Grin, CreatorIQ, Sprout Social, or similar)
Strong understanding of UGC strategy and whitelisting mechanics across Meta and TikTok
Experience with Instagram, TikTok, YouTube, and Facebook — you understand how each platform’s algorithm and creator ecosystem works
Proficiency in Google Workspace and comfort building tracking systems in Sheets or equivalent tools
WHO YOU ARE
A pragmatic improver — you assess what exists before changing anything, build on what’s working, and close gaps with purposeful process rather than starting over
Relationship‑driven — creators genuinely enjoy working with you because you are communicative, fair, and follow through
Analytically grounded — you track what matters, report honestly, and make data‑informed decisions about where to invest program resources
Deeply familiar with the family and parenting creator space — you know the landscape, the key voices, and what resonates with this audience
Comfortable managing many moving parts simultaneously: multiple campaigns, creator timelines, content deliverables, and team dependencies
Aligned with Gabb’s mission — you believe in technology that protects kids and you can communicate that conviction to creators authentically
Why You’ll Love It Here
Mission‑driven company protecting kids and making a real difference for families
Competitive compensation
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr
About the Role Gabb is looking for an Influencer Manager to assess, strengthen, and scale our influencer program into a structured, high‑performing channel. We have existing creator relationships and program activity — your job is to evaluate what’s working, close the gaps in systems and measurement, and raise the overall quality of execution to match our growth ambitions.
You will own the influencer channel end‑to‑end — from identifying and contracting creators in the parenting, family, and tech space, to building the campaign briefs, managing the relationships, and reporting on results. You will also lead our User‑Generated Content (UGC) and whitelisting strategy, connecting the influencer program directly to paid and organic social performance. This is a role for someone who is equally comfortable building spreadsheets and building relationships.
What You’ll Do PROGRAM STRATEGY & INFRASTRUCTURE
Evaluate the current influencer program — existing creator relationships, tooling, workflows, and reporting — and enhance the systems, processes, and documentation needed to operate it at greater scale, including a maintained influencer CRM/database, campaign tracking, and performance reporting standards
Define Gabb’s influencer tier strategy: nano, micro, macro, and macro‑plus creators across Instagram, TikTok, YouTube, and Facebook, prioritizing the parenting, family lifestyle, and tech‑for‑families verticals
Establish program KPIs and a regular reporting cadence that connects influencer activity to awareness, traffic, and revenue outcomes
Build and maintain standardized campaign briefing, contracting, and payment workflows that can scale as the program grows
CREATOR SOURCING & RELATIONSHIP MANAGEMENT
Identify, vet, and onboard new creators whose audience, values, and content style align with Gabb’s mission of protecting kids and connecting families
Manage and deepen relationships with existing influencer partners through consistent communication, exclusive opportunities, and genuine brand community‑building
Lead influencer outreach, negotiation, and contracting — securing favorable terms on rates, usage rights, exclusivity, and deliverables
Manage product seeding programs including device shipment, setup support coordination, and follow‑through on content commitments
CAMPAIGN DEVELOPMENT & EXECUTION
Develop creative campaign concepts and write detailed campaign briefs that give creators clear direction while leaving room for authentic expression
Plan, execute, and measure influencer campaigns tied to product launches, seasonal moments, brand awareness goals, and sales objectives
Coordinate giveaways and co‑promotions with the social media team, including device fulfillment for contest winners
Plan and execute influencer‑facing events and activations that deepen creator relationships and generate compelling content
UGC, WHITELISTING & PAID SOCIAL INTEGRATION
Lead Gabb’s UGC strategy — building a library of creator‑generated content that can be repurposed across owned channels, paid ads, and retail
Own the whitelisting program in partnership with the paid social team: identify high‑performing organic creator content, secure whitelisting rights, and coordinate amplification through paid channels
Collaborate with paid social to develop a continuous pipeline of influencer creative that fuels performance campaigns
MEASUREMENT & REPORTING
Track influencer content performance using social listening and analytics tools: reach, engagement rate, share of voice, traffic referral, and assisted conversions
Build and maintain a live performance dashboard that gives leadership and marketing partners real‑time visibility into program health
Conduct post‑campaign analyses with actionable recommendations — what to repeat, what to stop, and what to test next
Report monthly to the VP of Growth on influencer program performance against established KPIs
CROSS‑FUNCTIONAL COLLABORATION
Partner with the social media team on a regular cadence to align influencer content with organic social strategy and platform moments
Collaborate with Customer Success when influencers require escalated product support, ensuring their experience reflects well on the brand
Coordinate with legal and finance on contract execution, usage rights, disclosure compliance (FTC guidelines), and influencer payment processing
Contribute influencer insights to broader marketing planning: which messages are resonating, which audiences are most receptive, and what product stories creators tell naturally
What We’re Looking For EXPERIENCE & SKILLS
3+ years of experience managing influencer programs, ideally for a consumer brand in the family, parenting, kids, or lifestyle space
Demonstrated experience assessing and improving influencer programs — you can evaluate what exists, identify gaps, and implement structure and process that raises program performance
Proven track record managing campaigns from concept through execution and post‑campaign reporting, with specific performance results you can speak to
Experience with influencer outreach, negotiation, and contracting including usage rights, exclusivity, FTC disclosure requirements, and rate benchmarking
Hands‑on familiarity with influencer marketing platforms and social listening tools (e.g., AspireIQ, Grin, CreatorIQ, Sprout Social, or similar)
Strong understanding of UGC strategy and whitelisting mechanics across Meta and TikTok
Experience with Instagram, TikTok, YouTube, and Facebook — you understand how each platform’s algorithm and creator ecosystem works
Proficiency in Google Workspace and comfort building tracking systems in Sheets or equivalent tools
WHO YOU ARE
A pragmatic improver — you assess what exists before changing anything, build on what’s working, and close gaps with purposeful process rather than starting over
Relationship‑driven — creators genuinely enjoy working with you because you are communicative, fair, and follow through
Analytically grounded — you track what matters, report honestly, and make data‑informed decisions about where to invest program resources
Deeply familiar with the family and parenting creator space — you know the landscape, the key voices, and what resonates with this audience
Comfortable managing many moving parts simultaneously: multiple campaigns, creator timelines, content deliverables, and team dependencies
Aligned with Gabb’s mission — you believe in technology that protects kids and you can communicate that conviction to creators authentically
Why You’ll Love It Here
Mission‑driven company protecting kids and making a real difference for families
Competitive compensation
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr