SEO & Organic Growth Manager
Medium, Lehi, UT, United States
Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.
About the Role Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results.
You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.
What You'll Do ORGANIC STRATEGY & PROGRAM OWNERSHIP
Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion
Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals
Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell
Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic
TECHNICAL SEO & ON-PAGE OPTIMIZATION
Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization
Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data
Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset
Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus
CONTENT STRATEGY & EXECUTION
Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research
Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness
Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth
Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content
GENERATIVE ENGINE OPTIMIZATION (GEO)
Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces
Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers
Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly
Stay ahead of emerging GEO trends and translate them into actionable experiments
LINK BUILDING & OFF-PAGE AUTHORITY
Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space
Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness
Monitor backlink profile health and disavow toxic links proactively
CROSS-FUNCTIONAL PARTNERSHIP
Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization
Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments
Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses
Support outbound and ABM campaigns with organic content assets and search intelligence where relevant
What We’re Looking For EXPERIENCE & SKILLS
5–7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment
Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected
Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4
Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture
Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks
Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation
Proficiency in WordPress; comfort working with developers on technical implementation tasks
Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs
WHO YOU ARE
A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over
Data-first — every recommendation you make is grounded in evidence and tied to a business outcome
Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it
A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders
Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly
Genuinely interested in Gabb’s mission and the family technology space
Why You’ll Love It Here
Mission-driven company protecting kids and making a real difference for families
Competitive compensation
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr
About the Role Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results.
You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.
What You'll Do ORGANIC STRATEGY & PROGRAM OWNERSHIP
Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion
Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals
Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell
Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic
TECHNICAL SEO & ON-PAGE OPTIMIZATION
Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization
Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data
Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset
Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus
CONTENT STRATEGY & EXECUTION
Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research
Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness
Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth
Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content
GENERATIVE ENGINE OPTIMIZATION (GEO)
Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces
Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers
Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly
Stay ahead of emerging GEO trends and translate them into actionable experiments
LINK BUILDING & OFF-PAGE AUTHORITY
Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space
Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness
Monitor backlink profile health and disavow toxic links proactively
CROSS-FUNCTIONAL PARTNERSHIP
Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization
Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments
Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses
Support outbound and ABM campaigns with organic content assets and search intelligence where relevant
What We’re Looking For EXPERIENCE & SKILLS
5–7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment
Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected
Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4
Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture
Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks
Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation
Proficiency in WordPress; comfort working with developers on technical implementation tasks
Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs
WHO YOU ARE
A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over
Data-first — every recommendation you make is grounded in evidence and tied to a business outcome
Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it
A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders
Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly
Genuinely interested in Gabb’s mission and the family technology space
Why You’ll Love It Here
Mission-driven company protecting kids and making a real difference for families
Competitive compensation
Generous insurance coverage (up to 100% of premiums based on tenure)
401(k) with employer match
Unlimited PTO and flexible scheduling
Stock options
Pet insurance
An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr