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VP Dealer Development (South Central)

Jordan Sitter Associates, San Antonio, TX, United States


Direct all dealer sales, aftermarket, parts, service, and rental operations across the region. Build and scale team from 10 to 30+ people.

09th February, 2026 POSITION SUMMARY Our client, a global heavy equipment manufacturer, seeks a transformative leader to oversee their largest North American market. This VP will architect regional strategy and drive market share from to 15% by 2030. True P&L authority, entrepreneurial latitude, and direct C‑suite access in a high‑growth market.

Direct all dealer sales, aftermarket, parts, service, and rental operations across the region. Build and scale team from 10 to 30+ people. Recruit dealers to fill coverage gaps. Execute five‑year growth plan with quarterly accountability. Inherit strongest dealer network in company's portfolio while expanding in strategic locations.

KEY RESPONSIBILITIES

Develop and execute regional sales and dealer development strategies

Recruit, evaluate, and optimize dealer network to achieve market share objectives

Build high‑performing team capable of executing aggressive growth targets

Manage major account relationships and strategic contractor partnerships

Collaborate with executive leadership on five‑year business planning

REQUIREMENTS

10+ years equipment industry experience; 15+ years total business leadership

5-7+ years senior sales leadership, dealer development, or GM role

Track record managing $100M+ revenue with P&L accountability

Construction equipment OEM experience preferred (Case, Bobcat, Kubota, Caterpillar, Volvo)

Deep knowledge of compact equipment: CTLs, excavators, skid steers, telehandlers

Proven ability building/optimizing dealer networks

MBA preferred or equivalent strategic business experience

Willing to relocate to Texas

ESSENTIAL TRAITS

Entrepreneurial self‑starter who thrives with autonomy and ambiguity

Executive presence to brief C‑suite; operational grit to work with dealer sales reps

Bias toward action—test‑and‑learn vs. analysis paralysis

Comfortable with high‑urgency culture demanding results within 90 days

Resilient—handles pressure, pivots when needed, takes full accountability

Humble but confident—willing to listen while projecting conviction

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