Segment Marketing Manager
Eastman, Kingsport, TN, United States
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com .
Role Profile The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.
This is a U.S. based position
Accountabilities:
Annual Earnings
Growth
Capabilities/Talent Management
Responsibilities
Responsible for the management of the product portfolio as assigned in the context of a cross functional business team:
Actively drives opportunities to closure at segment level Winning with Customer Action Reviews
Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan
Supports Business Leadership team in driving initiatives to meet product strategy and target
Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.
Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)
Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)
Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources
Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved
Additional Responsibilities
Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level
Manages growth projects and activation plans based on market strategies within the Addressable Market Map
Leads, directs and develops the capability of marketing team members (direct reports), if applicable
Coaches’ others in the use of EBME tools
Draws conclusions from multiple sources of intelligence to create insights that support strategies
Networks and becomes an industry expert in assigned markets
Qualifications
Bachelor’s Degree in technical or marketing discipline required,MBA degree with an emphasis in marketing is preferred
10+ years prior experience in commercial
Rotated through at least 2 of the following (at Eastman or a prior company)
Market Development Manager
Product Manager
Sales Manager
A deep curiosity and inquisitiveness about customers and markets
Ability to balance strategy with the day-to-day details to execute high-quality choices quickly
Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams
Ability to manage work and others through influence
Strong critical thinking and decision-making skills
Strong financial and business acumen
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
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Role Profile The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.
This is a U.S. based position
Accountabilities:
Annual Earnings
Growth
Capabilities/Talent Management
Responsibilities
Responsible for the management of the product portfolio as assigned in the context of a cross functional business team:
Actively drives opportunities to closure at segment level Winning with Customer Action Reviews
Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan
Supports Business Leadership team in driving initiatives to meet product strategy and target
Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.
Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)
Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)
Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources
Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved
Additional Responsibilities
Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level
Manages growth projects and activation plans based on market strategies within the Addressable Market Map
Leads, directs and develops the capability of marketing team members (direct reports), if applicable
Coaches’ others in the use of EBME tools
Draws conclusions from multiple sources of intelligence to create insights that support strategies
Networks and becomes an industry expert in assigned markets
Qualifications
Bachelor’s Degree in technical or marketing discipline required,MBA degree with an emphasis in marketing is preferred
10+ years prior experience in commercial
Rotated through at least 2 of the following (at Eastman or a prior company)
Market Development Manager
Product Manager
Sales Manager
A deep curiosity and inquisitiveness about customers and markets
Ability to balance strategy with the day-to-day details to execute high-quality choices quickly
Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams
Ability to manage work and others through influence
Strong critical thinking and decision-making skills
Strong financial and business acumen
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
#J-18808-Ljbffr