Key Opinion Leader (KOL)- PICO- San Jose Marketing & Communications San Jose Reg
ByteDance, San Jose, CA, United States
Location
San Jose
Team Marketing & Communications
Employment Type Regular
Responsibilities
Strategic Growth : Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico’s brand authority in the XR (Extended Reality) market.
Relationship Management : Proactively build and maintain a "gold‑standard" network of tech journalists, industry analysts, and influential VR/AR content creators.
Content Creation : Draft high‑impact press releases, thought‑leadership pieces for executives, and creative briefs for influencer collaborations.
Crisis & Reputation Management : Serve as the first line of defense in managing public sentiment; develop rapid‑response protocols for hardware launches or software bugs.
Performance Analytics : Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies.
Cross‑Functional Sync : Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.
Qualifications
Minimum Qualifications : 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high‑tech sectors; track record of placing stories in top‑tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long‑term influencer partnerships; copywriting skills to translate complex technical specs into compelling narratives; experience navigating brand‑sensitive issues in a fast‑paced digital environment; ability to work independently in a satellite office while maintaining seamless communication with a global headquarters.
Preferred Qualifications : Deep passion for VR/AR and the "Metaverse" ecosystem; experience working for a global company and understanding cross‑cultural workflow.
About Pico Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor‑made solutions for our enterprise clients in the fields of education and healthcare.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr
Team Marketing & Communications
Employment Type Regular
Responsibilities
Strategic Growth : Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico’s brand authority in the XR (Extended Reality) market.
Relationship Management : Proactively build and maintain a "gold‑standard" network of tech journalists, industry analysts, and influential VR/AR content creators.
Content Creation : Draft high‑impact press releases, thought‑leadership pieces for executives, and creative briefs for influencer collaborations.
Crisis & Reputation Management : Serve as the first line of defense in managing public sentiment; develop rapid‑response protocols for hardware launches or software bugs.
Performance Analytics : Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies.
Cross‑Functional Sync : Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.
Qualifications
Minimum Qualifications : 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high‑tech sectors; track record of placing stories in top‑tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long‑term influencer partnerships; copywriting skills to translate complex technical specs into compelling narratives; experience navigating brand‑sensitive issues in a fast‑paced digital environment; ability to work independently in a satellite office while maintaining seamless communication with a global headquarters.
Preferred Qualifications : Deep passion for VR/AR and the "Metaverse" ecosystem; experience working for a global company and understanding cross‑cultural workflow.
About Pico Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor‑made solutions for our enterprise clients in the fields of education and healthcare.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
#J-18808-Ljbffr