Senior Communications Specialist
IEWC, New Berlin, WI, United States
5001 Towne Dr, New Berlin, WI 53151, USA
Job Description Posted Wednesday, March 4, 2026 at 7:00 AM
Shape your future at IEWC! As an employee-owner, you will be a valued team member, contributing to something bigger and gaining skills that will set your career up for hypergrowth!
The
Senior
Communications
Specialist
will serve as the primary lead for marketing events and tradeshows, public relations efforts, IEWC’s social media presence, cooperative marketing programs, and global employee engagement activities. They will also support other marketing and communications initiatives.
This role is highly collaborative and execution-focused, supporting strategic marketing initiatives that align with business objectives across OEM, Infrastructure, and Controls. The ideal candidate is detail-oriented, creative, organized, and comfortable managing multiple projects simultaneously while maintaining strong cross-functional relationships.
Key Responsibilities
Tradeshows and Marketing Events
Serve as primary lead for all tradeshows and major marketing events.
Manage budgets, logistics, event coordination, and lead capture processes.
Manage giveaways, collateral, signage, and booth displays.
Cooperative Marketing Program
Coordinate cooperative marketing efforts with suppliers.
Partner with suppliers and internal teams to execute lead-nurturing and lead-capturing campaigns.
Develop content and assets for emails, social posts, ads, and website placements.
Own IEWC’s global social media presence across platforms (LinkedIn, Facebook, etc.).
Execute content strategies aligned with business objectives, supplier partnerships, and strategic markets.
Ensure employee engagement activities from all global locations are represented.
Public Relations & Brand Visibility
Lead public relations efforts, coordinate media outreach, and identify earned media opportunities.
Establish and manage relationships with external media partners and industry publications.
Develop messaging aligned with IEWC’s strategic priorities and growth markets.
Support Roles
Assist with visual asset creation and marketing collateral.
Support digital team on website updates and marketing automation initiatives.
Manage swag inventory and distribution.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of marketing experience preferred.
Experience leading tradeshows and corporate events.
Experience in public relations and managing corporate social media accounts.
Experience creating visual assets using design tools (Adobe Illustrator, Photoshop, and others).
Familiarity with marketing automation platforms (HubSpot, Salesforce.com, etc.).
Strong writing and editing skills.
Strong project management and organizational skills.
Ability to manage multiple deadlines in a fast-paced environment.
Collaborative mindset with strong interpersonal communication skills (must have executive presence).
The above represents the essential job functions that you are assigned to perform in your job. If you are unable to perform these essential duties, please see Human Resources as IEWC may be able to provide reasonable accommodations against the ADA requirements.
5001 Towne Dr, New Berlin, WI 53151, USA
#J-18808-Ljbffr
Job Description Posted Wednesday, March 4, 2026 at 7:00 AM
Shape your future at IEWC! As an employee-owner, you will be a valued team member, contributing to something bigger and gaining skills that will set your career up for hypergrowth!
The
Senior
Communications
Specialist
will serve as the primary lead for marketing events and tradeshows, public relations efforts, IEWC’s social media presence, cooperative marketing programs, and global employee engagement activities. They will also support other marketing and communications initiatives.
This role is highly collaborative and execution-focused, supporting strategic marketing initiatives that align with business objectives across OEM, Infrastructure, and Controls. The ideal candidate is detail-oriented, creative, organized, and comfortable managing multiple projects simultaneously while maintaining strong cross-functional relationships.
Key Responsibilities
Tradeshows and Marketing Events
Serve as primary lead for all tradeshows and major marketing events.
Manage budgets, logistics, event coordination, and lead capture processes.
Manage giveaways, collateral, signage, and booth displays.
Cooperative Marketing Program
Coordinate cooperative marketing efforts with suppliers.
Partner with suppliers and internal teams to execute lead-nurturing and lead-capturing campaigns.
Develop content and assets for emails, social posts, ads, and website placements.
Own IEWC’s global social media presence across platforms (LinkedIn, Facebook, etc.).
Execute content strategies aligned with business objectives, supplier partnerships, and strategic markets.
Ensure employee engagement activities from all global locations are represented.
Public Relations & Brand Visibility
Lead public relations efforts, coordinate media outreach, and identify earned media opportunities.
Establish and manage relationships with external media partners and industry publications.
Develop messaging aligned with IEWC’s strategic priorities and growth markets.
Support Roles
Assist with visual asset creation and marketing collateral.
Support digital team on website updates and marketing automation initiatives.
Manage swag inventory and distribution.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of marketing experience preferred.
Experience leading tradeshows and corporate events.
Experience in public relations and managing corporate social media accounts.
Experience creating visual assets using design tools (Adobe Illustrator, Photoshop, and others).
Familiarity with marketing automation platforms (HubSpot, Salesforce.com, etc.).
Strong writing and editing skills.
Strong project management and organizational skills.
Ability to manage multiple deadlines in a fast-paced environment.
Collaborative mindset with strong interpersonal communication skills (must have executive presence).
The above represents the essential job functions that you are assigned to perform in your job. If you are unable to perform these essential duties, please see Human Resources as IEWC may be able to provide reasonable accommodations against the ADA requirements.
5001 Towne Dr, New Berlin, WI 53151, USA
#J-18808-Ljbffr