
Director of Group Sales - Signia by Hilton Indianapolis
Hilton, Indianapolis, IN, United States
Director of Group Sales – Signia by Hilton Indianapolis
A Director of Group Sales with Signia by Hilton Indianapolis is responsible for leading a dynamic team of sellers and maximizing the group revenues of an asset on a consistent basis. Hilton is seeking strategic leaders who understand how to bring people, process and performance together, to create a winning formula.
Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering and events management, call centers, and analytics functions—the core of Hilton’s “commercial engine” and essential to profitable growth.
Responsibilities
What will I be doing?
- Lead the group sales team at your hotel/complex and deploy creative, dynamic business strategies toward achieving the hotel’s annual group rooms and group banquets budget and crossover targets.
- Oversee commercial strategies for your group sales team, improving performance by connecting strategy and business processes.
- Design business processes to impact revenue streams, including Rooms, Catering and Events.
- Set deployment, team composition, and provide a cadence of activities that adopt a predictive and prescriptive approach to drive performance.
- Facilitate the delivery of the Americas Commercial Operating Model pertaining to group rooms and group banquets sales.
Strategy
- Contribute to the hotel’s Annual Multi-Year Strategic Intentions and Commercial Strategy in partnership with the hotel commercial leadership team and regional sales, revenue, and marketing support.
- Be directly accountable for setting and delivering hotel’s sales targets, including Direct Selling Revenue Streams for group rooms and group banquets.
- Work with Hotel’s Commercial Leadership to ensure Business Review Guidelines (current to +5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize pricing components and achieve positive group market share.
- Align sales activities and outcomes with the optimal mix, contribute to revenue forecast accuracy, and execute strategies for different demand periods and group pricing targets.
- Understand and contribute to profit maximization in line with GOP and EBITDA targets.
- Operate within the departmental expense budget and forecasts.
- Collaborate with hotel’s commercial leaders to develop knowledge of all competitors and market activity.
Leadership
- Lead daily and weekly business review and sales strategy meetings.
- Manage and execute the monthly, quarterly, and annual APEX performance process with eligible sales team members.
- In collaboration with DOSM, contribute to the commercial strategy plan for group sales, socialize and amend the plan consistently.
- Develop and oversee the hotel’s sales site visit strategies and approach.
- Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools.
- Recruit and retain all group sales roles.
- Lead, engage, and develop sales team members, including performance development and career development plans.
- Conduct performance reviews for all direct reports and provide feedback to dotted line reports, including but not limited to:
- Group Sales
- Business Transient Sales
- Leisure Sales
- Catering Sales
- Contract/PERM Sales
- Facilitate and lead in a culture aligned with Hilton’s DEI and ESG enterprise goals.
Ownership, Customer, and Stakeholder Relations
- Contribute to performance and commercial activity reporting for hotels, including performance status communication and response plans.
- Liaise with Hilton Worldwide Sales for demand and conversion generation.
- Build strong relationships with CVB and 3rd party travel partners.
- Maintain high-level engagement with customers, supporting the team’s site visits and pre-convention meetings, and supporting sales managers’ travel into market.
Qualifications
- Minimum Education: Bachelor’s Degree preferred.
- Minimum Years of Experience: Three (3) or more years in hospitality sales & marketing leadership preferred.
- Minimum Years of Experience: Three (3) years cross‑functional experience in hotel management or related industry preferred.
Preferred Capabilities
- Additional/advanced degree coursework in business administration, marketing and communications.
- Adaptable experience with business strategy, planning, and plan development.
- Ability to speak multiple languages.
- Multiple brand experience.
- Proficiency in Delphi FDC preferred.
Hilton Values & Key Attributes
- Hospitality – Passionate about delivering exceptional guest experiences.
- Integrity – Do the right thing, all the time.
- Leadership – Leaders in our industry and communities.
- Teamwork – Team players in everything we do.
- Ownership – Own actions and decisions.
- Now – Operate with a sense of urgency and discipline.
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
Benefits
- Medical Insurance Coverage Options – enroll after 90 days of employment.
- Vision, dental, life and disability insurance.
- Mental Health Resources.
- Best‑in‑Class Paid Time Off (PTO) – accrue up to 144 hours in the first year.
- Go Hilton travel discount program: 100 nights per calendar year.
- Participating in the 401(k) Plan with a 100% dollar match up to 3% of pay and 50% match of the next 2%.
- Career growth and development.
- Team Member Resource Groups.
- Recognition and rewards programs.
- Access to pay when needed via DailyPay.
- Debt‑free education access to various credentials.
- Inclusive family‑building and fertility benefits.
- Expanded bereavement leave.
- Adoption Assistance program.
- Employee Stock Purchase Program (ESPP) – 15% discount on Hilton shares.
- Complimentary cafeteria meals while on shift.
Work Logistics
- Location: Signia Indianapolis
- Schedule: Full‑time
- Brand: Signia Hilton
- Job Category: Sales