Director of Sales

Premier Accessory Group is a leading designer, manufacturer, and distributor of consumer electronics and lifestyle accessories, managing a broad portfolio of owned and licensed brands across mobile, audio, power, automotive, and tech accessories. We partner with the world’s largest retailers and operate in a fast-paced, multi‑brand, import‑driven environment.

We are seeking a Director of Sales to run our internal sales organization from our Cranbury, New Jersey headquarters. This is a 100% in‑office role. Remote or hybrid candidates will not be considered.

This position is responsible for building structure, driving accountability, and ensuring consistent execution across all brands, accounts, and channels. This is a sales leadership and operating role, not an individual contributor or broker position.

Role Overview

The Director of Sales will own the day‑to‑day management and performance of Premier’s internal sales team. This leader will be onsite, embedded with the sales, operations, product, and finance teams, establishing clear operating rhythms and driving predictable results across a complex retail environment.

This role is ideal for a hands‑on sales operator who values in‑person leadership, collaboration, and accountability.

Key Responsibilities

• Lead, manage, and develop a large internal sales team onsite in Cranbury, NJ
• Establish clear goals, quotas, and account ownership across brands and channels
• Run weekly in‑person sales meetings, pipeline reviews, and forecasting cadence
• Own forecast accuracy and enforce CRM, reporting, and sales discipline
• Coach sales leaders and representatives on line reviews, pricing strategy, assortment planning, and margin management
• Identify performance gaps and implement corrective action plans
• Partner closely with Product, Operations, Finance, and Marketing to ensure sales commitments are executable
• Support major line reviews and strategic retail initiatives

Who Will Succeed in This Role

• Sales leaders who have managed and scaled internal sales teams, not just sold individually
• Operators who thrive in in‑person, office‑based environments
• Leaders comfortable enforcing structure, accountability, and performance standards
• Professionals who understand how to win at retail through planning and execution

Required Experience & Skills

• 8–15+ years of sales leadership experience in consumer products or consumer electronics
• Demonstrated success leading large internal sales teams in a fast‑paced, multi‑brand environment
• Proven experience selling into big‑box and mass retail (Walmart, Target, Best Buy, Costco, Drug, Dollar, Grocery)
• Strong command of forecasting, CRM systems (e.g., Salesforce), and sales analytics
• Solid understanding of pricing, margins, IMU, and retail calendars
• Excellent leadership, communication, and coaching skills

This Role Is NOT

• A remote or hybrid position
• A broker, independent rep, or agency role
• A “player‑only” or book‑of‑business sales role

Why Premier Accessory Group

• Lead an established internal sales team with real scale
• Work directly with executive leadership in an in‑person environment
• Operate in a fast‑moving, entrepreneurial organization
• Competitive compensation with performance‑based incentives
• Opportunity to make a visible, long‑term impact

Seniority Level

Director

Employment Type

Full‑time

Job Function

Sales and Business Development

Industries

Computers and Electronics Manufacturing

This is an in‑office role based in Cranbury, NJ. Remote or hybrid candidates will not be considered.

Apply directly via LinkedIn. All inquiries handled confidentially.

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