Sales Director
Negative Inc., New York, NY, United States
Director of Sales — NYC (On‑Site, Full‑Time)
Team size: ~6–15 | Location: Flatiron, NYC | Reports to: Co-Founders
About the role
- We’re seeking a best-in-class Sales Director to lead and scale Negative’s third-party revenue channels - wholesale, marketplace and Amazon sales channels - in alignment with our direct-to-consumer business. This role will own the strategy, relationship management, and execution that drive multi-channel growth while maintaining the integrity and consistency of the Negative brand experience across every touchpoint.
- You’ll combine strategic vision with hands‑on leadership - balancing analytics and creativity, building deep retail partnerships, and unlocking new opportunities for distribution and brand expression.
What you’ll do
Wholesale
- Develop and execute a 3-year financial and channel growth strategy with clear revenue, margin and distribution targets
- Lead all aspects of the wholesale lifecycle, including showroom management, partner outreach and relationship development
- Identify and onboard strategic retail partners aligned with brand positioning and target customers
- Negotiate terms and contracts to optimize profitability and brand equity
- Collaborate with merchandising and planning to plan quarterly assortments and product presentations, ensuring consistency and sell‑through optimization
- Monitor sales performance across partner platforms; analyze data and implement adjustments in real time.
- Oversee asset delivery (line sheets, photography, copy) to meet each partner’s content and timing requirements
- Host in‑office meetings and product presentations for partners
Marketplace
- Define and execute marketplace expansion strategy, including assortment planning, pricing architecture and content presentation
- Collaborate with operations, merchandising, planning and creative teams to ensure seamless listing management, brand integrity and conversion optimization
- Analyze performance metrics (traffic, conversion, margin) and continuously iterate to maximize profitability
- Evaluate and recommend paid and promotional strategies that drive awareness and sales
- Identify emerging marketplace opportunities and establish launch roadmaps for each new platform
Amazon
- Partner with external consultants on storefront design, PDP optimization, and advertising strategy
- Lead assortment strategy and product expansion planning specific to Amazon’s customer and pricing dynamics
- Manage ongoing promotions, including Prime Day and other key retail moments
- Monitor account health, reviews, ratings and customer service responses; implement continuous improvement
- Coordinate with influencer marketing and content teams to leverage brand storytelling within the Amazon ecosystem.
- Maintain strong communication with Amazon representatives to unlock new programs and growth initiatives.
- Oversee cross‑functional project management — ensuring clear communication, deadlines, and accountability across teams.
What you’ll bring
- 10+ years of sales experience in women’s apparel, intimate apparel, or adjacent lifestyle categories.
- Proven track record of scaling wholesale and marketplace revenue while preserving brand equity.
- Strong relationships within the fashion retail ecosystem (national and specialty accounts a plus).
- Analytical mindset with comfort in tools like NuOrder, Joor, SPS (or other EDI), Google Workspace, Excel/Sheets, and data dashboards; familiarity with Airtable, shipping portals, and Netsuite or other ERP systems is a plus.
- Exceptional communication, negotiation, and relationship‑building skills.
- Highly organized, self‑directed, and skilled at balancing strategy with execution in a fast‑paced environment.
- Fast‑paced, collaborative environment across product, production, marketing and social teams.
- Culture of ownership, transparency, and innovation — we value curiosity, follow‑through, and results.