Director, Business Analytics and Insights

Overview

You will supercharge KFC US’ growth and profitability as the finance leader and cross-functional collaborator who brings consumer-centric strategies and tests to life. You will drive financial results by optimizing menu, pricing, and promotions to deliver the right products in the right channels at the right price - for every occasion.

Responsibilities

• Supercharge KFC US’s same store sales and margins by supporting delivery of national promotional strategies, initiatives, and campaigns to life.
• Partner with marketing leadership and cross-functional teams in the design, development, and execution of ideas.
• Lead calendar reviews with KFC US LT and franchisee leadership (incl. NCAC, NMS, and REC sub-committees).

• Strengthen KFC US’ Ability To Innovate
• Collaborate closely with the Retail Test Marketing Leader to define the right markets / parameters, analyze results, and scale forecasts for tests
• Enable the success of KFC US test markets by setting expectations, providing financial support, and effectively measuring success
• Influence franchisees including those on Test Market Task Force, NMS, etc.

• Steering Omni-channel Growth And Digital Leadership
• Position KFC US as a digital front-runner by leading strategic Planning partnership and analysis on growth initiatives related to Digital channels
• Including owned and 3rd party digital commerce development, testing, promotions, data and insights, marketing testing, forecasting, analytics

• Driving Pricing And Menu Mix Initiatives
• Transform KFC US’s pricing strategies by leading analyses to identify opportunities for check growth while maintaining customer transactions; provide strategic thought leadership and negotiation support
• Drive breakthrough results for company-owned restaurants through targeted recommendations and seamless execution of pricing actions throughout the year in partnership with cross-functional teams.
• Align strategic pricing priorities by managing KFC’s recommended pricing partner relationship and third-party vendors.

• Overseeing Sales Forecasting And Analysis
• Enable KFC US to make strategic decisions and provide visibility for the broader business by:
  Managing the end-to-end sales forecasting and reporting processes.
• Communicating insights from detailed analysis of underlying sales metrics (e.g., transactions, check growth) and menu mix drivers to senior leadership.
• Working with FP&A, market functions, and global leadership on core strategic and financial planning processes

• Drive Step-Change in Analysis and Insights on Business Performance
• Developing and executing new ways to analyze our business as we continue to grow omni-channel (Delivery, Click and Collect, Kiosks) customer engagement and sales.
• Driving system migration of the Business Intelligence reporting platform.
• Support positive trajectory of KFC US’ revenue growth by identifying risks and developing mitigation strategies.

• Leading And Inspiring Your Team
• Inspire and cultivate a high-performing team by communicating clear results-oriented expectations, mentoring and equipping your team with resources to meet objectives and grow their careers at KFC US.

You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.

Education

• Bachelor’s degree from an accredited 4-year university, preferably in Finance, Accounting, Business, Economics, or a related field.

Experience

• 10+ years of experience in a senior finance position with a focus on storytelling, advanced analytics, and thought leadership

Skills

• Exceptional ability to build, lead, and inspire a high-achieving team to achieve company objectives.
• Excellent oral and written communication and negotiation skills to influence and drive action from stakeholders; ability to present effectively to executive leaders.
• Strong analytical skills to leverage data-driven insights to inform business decisions.
• Exceptional project management capabilities, including overseeing and delivering great outcomes in a fast-paced environment.
• Outstanding ability to shape and execute strategic visions that align to broader organizational goals.
• Steadfast ability to empathize and serve the needs of downstream stakeholders, including franchisees and customers, while balancing company priorities.

Mindset

• Relentless in the pursuit of excellence and maintaining high standards.
• Resourceful and adaptive in ambiguous situations with a proven ability to operate “in the grey.”
• Resilient in the face of obstacles and persistent in driving towards results.
• Thrive in a collaborative environment and excel at inspiring and developing team members.

Salary Range: $164,500 - $174,240 + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we\'ll consider the successful candidate’s location, experience, and other job-related factors.

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