Director of Marketing And Business Development
Devereux, League City, TX, United States
Devereux Texas in League City seeks a dynamic and driven Director of Business Development & Marketing to join our team.
This person will lead marketing initiatives and oversee the admissions and utilization management team for our residential treatment program for individuals with autism and intellectual/developmental disabilities (IDD).
Key Responsibilities
- Develop and implement strategic marketing initiatives to enhance program awareness and enrollment.
- Nurture current business relationships, and proactively establish new relationships with referral sources, including school districts, state agencies, Medicaid programs and MCOs, healthcare professionals, and advocacy organizations.
- Collaborate with national marketing office on digital marketing, social media, and content creation to promote the program’s services.
- Represent Devereux Texas League City at conferences, community events, and networking engagements.
- Monitor industry trends to identify opportunities for growth and differentiation.
- Adapt strategies in response to industry trends and program needs to ensure consistent referral volume in alignment with organizational goals.
- Collaborate with finance, admissions, and contracting to develop new funding partnerships.
Admissions and Utilization Management
- Lead the admissions and utilization management team in managing inquiries, referrals, and payer processes.
- Ensure a smooth and client-centered admissions experience for individuals, families, and referral sources.
- Develop and refine admission procedures to enhance efficiency and accessibility.
- Collaborate with clinical and operational teams to assess referral fit, program capacity, and placement options within the program.
- Ensure that utilization management processes are timely, thorough, and in alignment with payer requirements for consistent payment for services.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, Communications, Psychology, or a related field (Master’s preferred).
- 5+ years of experience in marketing, admissions, or business development, preferably in healthcare, behavioral health, or IDD services. Extensive experience in other customer-facing roles will also be considered.
- Proven ability to independently develop and implement marketing strategies that drive growth and engagement.
- Strong leadership skills with experience supervising teams and fostering a collaborative work environment.
- Excellent communication, relationship-building, and organizational skills.
- Knowledge of funding sources and regulatory requirements related to IDD services is highly desirable.
- Experience managing an admissions process in a residential or healthcare setting is a plus.