Director - Commercial Fleet

This position will include travel, location may be considered for Remote.

Key Responsibilities

• Lead the team responsible for 7‑Eleven’s fleet fueling program across all retail locations, overseeing strategic growth and operational excellence.
• Direct and inspire a team of ~20 professionals—including sales, service, analytics, and project coordination—managing large fleet accounts, driving technology initiatives, and overseeing marketing and operational efforts to increase fleet sales. This team is a largely remote team of 20, promoting high performance, communication, and collaboration across regions.
• Collaborate with internal business partners—including Fuel Pricing, Fuel Accounting, Supply & Trading, and others—to enhance the value add of the Fleet business and the Diesel Network.
• Oversee the 7FLEET Diesel Network, comprising ~500 high‑speed diesel fueling locations (CFLs), with plans for expansion across new stores.
• Manage mixed‑fleet sales across ~8,000 fuel locations, contributing to an annual fuel volume of ~1.4 billion gallons annually.
• Own the capital budget planning for all fleet offerings, including equipment, system upgrades, and infrastructure investments across ~500 high‑speed diesel lanes.
• Lead relationships with major card processing partners (WEX, FleetCor, Comdata) and ensure seamless card acceptance, operational reliability, and POS technology integration.
• Manage key customer relationships with national trucking companies, brokers, and B2B fleet partners through a remotely distributed sales team.
• Partner closely with Operations, Digital, Technology, and IT teams to implement POS systems, fleet technologies, digital integrations, and store‑level enablement.
• Drive implementation of Salesforce, including sales processes, customer pipeline visibility, and reporting enhancements.
• Oversee profitability analysis, deal evaluation, and margin optimization for fleet programs.
• Develop and deliver training for franchisees and store employees to ensure consistent execution of fleet programs and customer experience standards.
• Coordinate cross‑functional efforts to convert stores to Smartdesq systems, enhance diesel lane capabilities, and improve overall fleet infrastructure.
• Represent the fleet business at industry events and trade shows, supporting market visibility and strategic partnerships.
• Build cross‑functional alignment, proactively identify resource needs, and support team expansion (4–5 additional roles driven by business growth).

Preferred Qualifications

• Education: Bachelor’s degree
• Experience: 10+ years in strategy, finance, operations, and sales—preferably in Fleet
• Expertise: Deep knowledge of regulations, vendor/supplier management, and customer operations.
• Leadership: Proven ability to lead cross‑functional teams and influence at the executive level.
• Financial Acumen: Strong commercial insight and the ability to evaluate complex deal structures.
• Presence: Executive‑level communication and crisis leadership skills.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

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