Media Relations Manager for Travel
Kinship, Chicago, IL, United States
Overview
We are searching for an entrepreneurially-minded Media Relations Manager. For this position, we prize technical ability, curiosity, and a learning mindset. Previous PR experience in travel or hotels is a must.
This role will support the PR Team’s leadership in a variety of tasks tied to daily account management and internal resource management.
Responsibilities
- Directly oversee team of publicists. Teach, mentor, and train team members who are performing at various levels of responsibility and ability.
- Maintain review and accountability of the team’s KPIs, including performance management and training.
- Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
- Conduct proactive media outreach via print, online, broadcast, radio media
- Draft story, messaging, and talking points
- Identify, maintain, and curate database of top-tier local, regional, and national media contacts
- Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
- Execute media training, where necessary
- Oversee creation of press kit and multimedia library
- Coordinate media shoots and segments
- Monitor, measure, and report media successes
- Conduct outreach to key groups and audiences (e.g. concierge, residential) to achieve partner goals.
- Collaborate with team members in other disciplines for strong coordination of integrated marketing campaigns
- Serve partners impeccably and look for opportunities to connect and maintain their brand
- Promote learning, influence choices, and foster connections for media relations team
- Monetize the discipline on behalf of a business’ bottom line, wherever possible
Qualifications
- Cultivate career path and actively seek professional development opportunities alongside the company
- Foster expert knowledge of integrated marketing campaigns
- Maintain a nuanced understanding of media relations strategy, current media landscape, and the latest tools and applications
- Tell us what we do not know with regular candor
- Brainstorm and innovate to improve company, job, and partners
- Engross yourself in culture, food, and travel, becoming an expert in its personalities, products, and processes
- Develop a keen understanding of measurement and reporting tools in media relations
Personal Traits & Habits
- An unshakeable passion for culture, food, and travel
- Jedi-level brightness
- Desire to outdo oneself, above all others
- Empathy
- Optimism
- Easily obsessed with our partners
- Impeccable with one’s word
- Creativity
- Comfort with new business development
- Self-awareness
- Curiosity