Event Sales Manager
Authentic Hospitality, New York, NY, United States
The Event Sales Manager is responsible for event sales and all related duties: event prospecting, revenue strategy, logistics planning, and client communication. Additionally they are responsible for conveying event details to the internal operations team and ensuring that events are planned in a manner that operations can execute. Occasionally, there will be planning of events that are done for marketing or programming purposes.
The position will handle event booking and planning from start to finish, working alongside a dedicated in-house operations team to execute the event. As the primary point of contact for all events, you will primarily coordinate details with the event clients, the Authentic management team, Authentic staff, and Authentic’s marketing team.
Primary duties include, but are not limited to, the following:
Oversees private event bookings for assigned market segments and venues, including Broken Shaker, Bar Calico, and Georgia Room, managing events from initial inquiry through post-event follow-up and closeout.
Manages day-to-day sales leads and inquiries; conducts site visits; prepares and negotiates contracts; secures deposit payments; and ensures successful execution of events in accordance with detailed Private Party Orders (PPOs).
Plans and coordinates events from inception to completion, ensuring Operations, Culinary, and Food & Beverage teams receive accurate and timely information necessary for successful event execution.
Creates and manages BEOs and event contracts, including programming and special initiatives, as requested.
Exercises independent judgment in event planning and client management, including direct collaboration with Culinary leadership to review and modify menus consistent with client expectations and operational standards.
Maintains and ensures accuracy of event management systems, including Tripleseat; provides training, mentorship, and technical guidance to team members on proper system utilization and reporting standards.
Demonstrates financial literacy related to private events, including generating monthly revenue reports and bi-weekly forecast reports; reviewing events for financial accuracy prior to closeout; and partnering with Operations on event-related financial inquiries.
Develops and executes a structured prospecting strategy to drive private event revenue during low-demand periods and maximize performance during peak seasons; identifies growth opportunities and implements targeted initiatives to capture market share.
Develops and maintains a robust network of local, national, and international contacts within the New York market; actively prospects new business opportunities; attends industry and networking events to generate qualified leads.
Identifies key calendar opportunities (e.g., NYFW, Frieze Art Week, Tech Week, and similar citywide events) and develops targeted outreach strategies to capture related private event business.
Ensures compliance with all applicable insurance requirements, contractual obligations, health and safety standards, and venue policies in connection with private events.
Conducts post-event follow-up with clients to obtain feedback, finalize billing, address payment inquiries, and cultivate repeat business opportunities.
Reports to the Director of Events & Marketing and collaborates closely with Food & Beverage, Operations, and Culinary Management to ensure departmental alignment.
Qualifications
Proven experience as Event Sales Manager, 4+ years in a hotel or similar environment
Have a love of seeing something through from start to finish
Understanding and have a love of the of food and beverage industry
Have the ability to generate reports, write briefs and carry out various admin tasks
Be a team player with strong leadership skills
Customer-service orientated
Excellent organizational skills
Stay calm when the pressure hits
Evening, weekend and holiday availability required
Role requires extended periods of standing and walking, light lifting, and navigating stairs.
Standard Specifications The requirements listed above are representative of the minimum knowledge, skills, and abilities required to perform this position successfully. To perform this job, the employee must be able to carry out each essential function satisfactorily.
A review of this job description has excluded marginal functions that are incidental to the performance of essential job duties. All duties described herein are considered essential job functions.
This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform additional job-related duties as assigned by their supervisor, consistent with business needs.
Authentic Hospitality is an equal opportunity employer and complies with all applicable federal, state, and local employment laws, including the New York City Human Rights Law. Reasonable accommodation will be provided to qualified individuals with disabilities in accordance with applicable law.
Nothing in this job description creates an employment contract, express or implied. Employment with Authentic Hospitality is at-will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
Pay: $65,000.00 - $80,000.00 per year plus commission
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The position will handle event booking and planning from start to finish, working alongside a dedicated in-house operations team to execute the event. As the primary point of contact for all events, you will primarily coordinate details with the event clients, the Authentic management team, Authentic staff, and Authentic’s marketing team.
Primary duties include, but are not limited to, the following:
Oversees private event bookings for assigned market segments and venues, including Broken Shaker, Bar Calico, and Georgia Room, managing events from initial inquiry through post-event follow-up and closeout.
Manages day-to-day sales leads and inquiries; conducts site visits; prepares and negotiates contracts; secures deposit payments; and ensures successful execution of events in accordance with detailed Private Party Orders (PPOs).
Plans and coordinates events from inception to completion, ensuring Operations, Culinary, and Food & Beverage teams receive accurate and timely information necessary for successful event execution.
Creates and manages BEOs and event contracts, including programming and special initiatives, as requested.
Exercises independent judgment in event planning and client management, including direct collaboration with Culinary leadership to review and modify menus consistent with client expectations and operational standards.
Maintains and ensures accuracy of event management systems, including Tripleseat; provides training, mentorship, and technical guidance to team members on proper system utilization and reporting standards.
Demonstrates financial literacy related to private events, including generating monthly revenue reports and bi-weekly forecast reports; reviewing events for financial accuracy prior to closeout; and partnering with Operations on event-related financial inquiries.
Develops and executes a structured prospecting strategy to drive private event revenue during low-demand periods and maximize performance during peak seasons; identifies growth opportunities and implements targeted initiatives to capture market share.
Develops and maintains a robust network of local, national, and international contacts within the New York market; actively prospects new business opportunities; attends industry and networking events to generate qualified leads.
Identifies key calendar opportunities (e.g., NYFW, Frieze Art Week, Tech Week, and similar citywide events) and develops targeted outreach strategies to capture related private event business.
Ensures compliance with all applicable insurance requirements, contractual obligations, health and safety standards, and venue policies in connection with private events.
Conducts post-event follow-up with clients to obtain feedback, finalize billing, address payment inquiries, and cultivate repeat business opportunities.
Reports to the Director of Events & Marketing and collaborates closely with Food & Beverage, Operations, and Culinary Management to ensure departmental alignment.
Qualifications
Proven experience as Event Sales Manager, 4+ years in a hotel or similar environment
Have a love of seeing something through from start to finish
Understanding and have a love of the of food and beverage industry
Have the ability to generate reports, write briefs and carry out various admin tasks
Be a team player with strong leadership skills
Customer-service orientated
Excellent organizational skills
Stay calm when the pressure hits
Evening, weekend and holiday availability required
Role requires extended periods of standing and walking, light lifting, and navigating stairs.
Standard Specifications The requirements listed above are representative of the minimum knowledge, skills, and abilities required to perform this position successfully. To perform this job, the employee must be able to carry out each essential function satisfactorily.
A review of this job description has excluded marginal functions that are incidental to the performance of essential job duties. All duties described herein are considered essential job functions.
This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform additional job-related duties as assigned by their supervisor, consistent with business needs.
Authentic Hospitality is an equal opportunity employer and complies with all applicable federal, state, and local employment laws, including the New York City Human Rights Law. Reasonable accommodation will be provided to qualified individuals with disabilities in accordance with applicable law.
Nothing in this job description creates an employment contract, express or implied. Employment with Authentic Hospitality is at-will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
Pay: $65,000.00 - $80,000.00 per year plus commission
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