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Regional Sales Manager - NV/AZ - Spirits

Scale Up Search, Las Vegas, NV, United States


Location:

Las Vegas, Nevada (Must be based in Las Vegas)

Industry:

Spirits / Beverage Alcohol

Reports To:

Head of Sales / Commercial Director

About the Company We are an emerging and fast-growing spirits brand with ambitious expansion plans across the United States. With a strong focus on quality, brand building, and strategic market growth, we are looking to strengthen our presence in the Southwest with the appointment of a Regional Sales Manager based in Las Vegas.

This is an exciting opportunity for a highly connected and entrepreneurial sales professional who thrives in a fast-paced, growth-oriented environment and is passionate about building brands in market.

The Role The Regional Sales Manager will be responsible for driving sales performance and brand visibility across

Nevada and Arizona , with a strong focus on developing relationships with key distributor partners and leading execution in market.

A critical component of this role will be managing the relationship with

Southern Glazer’s Wine & Spirits

in Nevada and Arizona, ensuring strong alignment, distributor engagement, and effective route-to-market execution.

The successful candidate will be highly networked across the region with strong relationships across

on-premise, off-premise, and retail accounts , and a proven ability to grow brands within a distributor-led system.

Key Responsibilities

Manage and develop the partnership with

Southern Glazer’s Wine & Spirits

teams in Nevada and Arizona to drive sales and distribution.

Execute the company’s commercial strategy across the region, delivering against volume, distribution, and brand-building targets.

Build and maintain strong relationships with key

on-premise, off-premise, and retail accounts

throughout Nevada and Arizona.

Identify and secure new distribution and account opportunities to expand brand presence.

Support distributor teams through ride‑withs, trainings, incentives, and joint business planning.

Ensure effective brand activation and visibility across priority accounts and markets.

Monitor market performance, competitor activity, and opportunities for growth.

Represent the brand at industry events, tastings, and trade activations.

Provide regular market feedback and reporting to the senior leadership team.

Candidate Profile Required Experience

Must be

based in Las Vegas, Nevada .

5+ years of experience working for a spirits supplier/brand owner .

Strong existing relationships with

Southern Glazer’s Wine & Spirits

teams.

Proven experience managing distributor relationships and driving brand growth.

Preferred Background

Established relationships across

on-premise, off-premise, and retail accounts

throughout Nevada and Arizona.

Strong understanding of the

three-tier system

and distributor‑led sales model.

Experience working with emerging or premium spirits brands is highly desirable.

Key Skills & Attributes

Strong commercial acumen and track record of delivering sales growth.

Excellent relationship‑building and influencing skills.

Entrepreneurial mindset with the ability to build brands from the ground up.

Highly organized with strong planning and execution capabilities.

Passion for the spirits industry and premium brand building.

What’s on Offer

Opportunity to join a

high‑growth emerging spirits brand

at an exciting stage of expansion.

Significant autonomy and ownership of a key strategic market.

Competitive salary + bonus + benefits package.

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