Marketing Liaision
Outfield Healthcare Partners, El Paso, TX, United States
Job Summary
The Marketing Liaison will be responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choose the nursing center.
Job Type Full-Time
Benefits Offered
Healthcare
Dental
Vision
PTO
401K
Qualifications
Bachelor’s Degree in marketing, health care or related business field preferred.
Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
Evidence of a local referral network from which to develop referrals.
Experience with local community groups preferred.
Responsibilities
Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
Understand local industry trends to represent and differentiate the company and its services in the market.
Take an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
Effectively utilize CMR Company tool to maintain accurate and up-to-date information on the CRM tools.
Maintain a thorough knowledge of the center’s products, services, capabilities and physician relations.
Take an active role in business meetings. Meet weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meet regularly with nursing to discuss clinical service levels.
Evaluate center physical environment through weekly rounds and discuss with Administrator.
Maintain awareness of admitting and attending physician’s opinions and challenges.
Maintain an active involvement in the community organizations and associations.
Evaluated on: Total Revenue is at/above budget, Quality Mix (Private, Medicare, Insurance) at/above budget, Total occupancy at/above budget, Medicare-Private conversions met objective, Sales calls met/exceeded goal.
Maintain up-to-date customer profiles on existing referral sources.
Conduct lead generating seminars which target potential quality inquiries. Schedule and lead effective presentations. Capture and follow up on seminar leads.
Review discharges for possible re-admission and actively manage high potential prospects.
Ensure admissions are qualified clinically and financially.
Oversee the admission process and appropriate paperwork in partnership with Admissions Coordinator.
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Job Type Full-Time
Benefits Offered
Healthcare
Dental
Vision
PTO
401K
Qualifications
Bachelor’s Degree in marketing, health care or related business field preferred.
Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
Evidence of a local referral network from which to develop referrals.
Experience with local community groups preferred.
Responsibilities
Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
Understand local industry trends to represent and differentiate the company and its services in the market.
Take an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
Effectively utilize CMR Company tool to maintain accurate and up-to-date information on the CRM tools.
Maintain a thorough knowledge of the center’s products, services, capabilities and physician relations.
Take an active role in business meetings. Meet weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meet regularly with nursing to discuss clinical service levels.
Evaluate center physical environment through weekly rounds and discuss with Administrator.
Maintain awareness of admitting and attending physician’s opinions and challenges.
Maintain an active involvement in the community organizations and associations.
Evaluated on: Total Revenue is at/above budget, Quality Mix (Private, Medicare, Insurance) at/above budget, Total occupancy at/above budget, Medicare-Private conversions met objective, Sales calls met/exceeded goal.
Maintain up-to-date customer profiles on existing referral sources.
Conduct lead generating seminars which target potential quality inquiries. Schedule and lead effective presentations. Capture and follow up on seminar leads.
Review discharges for possible re-admission and actively manage high potential prospects.
Ensure admissions are qualified clinically and financially.
Oversee the admission process and appropriate paperwork in partnership with Admissions Coordinator.
#J-18808-Ljbffr