Marketing Coordinator - Security Clearance Eligibility
AVT Simulation, Orlando, FL, United States
Job Summary
The Marketing Coordinator supports the work of the VP, Business Development and main focus is in all marketing, advertising, and branding efforts including social media, website, campaigns, tradeshows, CRM, event planning, support organization participation. Responsibilities / Duties / Functions / Tasks
Develop overall marketing strategy and build comprehensive annual marketing plan. Assist in the development of business cases for existing and potential product sales. Work with product development teams to produce appropriate marketing materials. Launch campaigns for new products. Manage distribution channels for products. Research and evaluate customer needs, new products that meet those needs, and evaluate potential product demand. Ensure effective, branded marketing communications including the company website, social media, outdoor advertising, print media, and other advertising. Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns to include analytics. Plan for, and execute to, all trade shows and public appearances made in the company’s name. Serve as a public relations representative as directed by company executive members. Maintain public connection to industry organizations where it will benefit the company for brand recognition, advertising opportunity, and customer engagement. Support proposals to ensure company represented well. Support trademark development, management, and protection. Manage corporate Customer Relation Management tool for use with email campaigns. Manage marketing assets such as company trailer with logos and trade show furniture, equipment, and materials. Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for the job. Duties, responsibilities and activities may change at any time with or without notice. Qualifications
Completion of a full course of study in an accredited college or university leading to a Bachelor’s or higher degree in Marketing, Advertising, Digital Media, or a related field.
Substitutions: Four (4) years of professional experience can be substituted for two (2) years of the educational requirements. Two years of related work experience or a Master’s degree in fields listed above without work experience. Ability to use an HTML5 template to create a responsive website. Experience with social media including LinkedIn, Facebook, Twitter, Instagram, etc. Experience with Search Engine Optimization (SEO). Experience with email campaigns. Hands-on Photoshop and similar graphics design programs. Interim secret clearance or above preferred. Essential Mental Requirements
Excellent written and spoken communication skills for documentation, intra-team, and interdisciplinary communication. Must possess a great attitude and be generally positive. Ability to multitask effectively. Demonstrates a high level of professionalism. Ability to work independently with minimal supervision. Ability to make sound decisions and execute. Must possess effective organizational skills. Intimate understanding of traditional and emerging marketing channels. Essential Physical Requirements
While performing the duties of this job, the employee is regularly required to talk or listen. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to assist with the assembly of a tradeshow booth and items. Equipment / Software / Tools Used
Computer, phone, photocopiers, filing cabinets and fax machines Basic computer operating system (Linux, Windows) Microsoft Office Application (Word, Excel, PowerPoint) Zoho CRM Photoshop
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The Marketing Coordinator supports the work of the VP, Business Development and main focus is in all marketing, advertising, and branding efforts including social media, website, campaigns, tradeshows, CRM, event planning, support organization participation. Responsibilities / Duties / Functions / Tasks
Develop overall marketing strategy and build comprehensive annual marketing plan. Assist in the development of business cases for existing and potential product sales. Work with product development teams to produce appropriate marketing materials. Launch campaigns for new products. Manage distribution channels for products. Research and evaluate customer needs, new products that meet those needs, and evaluate potential product demand. Ensure effective, branded marketing communications including the company website, social media, outdoor advertising, print media, and other advertising. Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns to include analytics. Plan for, and execute to, all trade shows and public appearances made in the company’s name. Serve as a public relations representative as directed by company executive members. Maintain public connection to industry organizations where it will benefit the company for brand recognition, advertising opportunity, and customer engagement. Support proposals to ensure company represented well. Support trademark development, management, and protection. Manage corporate Customer Relation Management tool for use with email campaigns. Manage marketing assets such as company trailer with logos and trade show furniture, equipment, and materials. Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for the job. Duties, responsibilities and activities may change at any time with or without notice. Qualifications
Completion of a full course of study in an accredited college or university leading to a Bachelor’s or higher degree in Marketing, Advertising, Digital Media, or a related field.
Substitutions: Four (4) years of professional experience can be substituted for two (2) years of the educational requirements. Two years of related work experience or a Master’s degree in fields listed above without work experience. Ability to use an HTML5 template to create a responsive website. Experience with social media including LinkedIn, Facebook, Twitter, Instagram, etc. Experience with Search Engine Optimization (SEO). Experience with email campaigns. Hands-on Photoshop and similar graphics design programs. Interim secret clearance or above preferred. Essential Mental Requirements
Excellent written and spoken communication skills for documentation, intra-team, and interdisciplinary communication. Must possess a great attitude and be generally positive. Ability to multitask effectively. Demonstrates a high level of professionalism. Ability to work independently with minimal supervision. Ability to make sound decisions and execute. Must possess effective organizational skills. Intimate understanding of traditional and emerging marketing channels. Essential Physical Requirements
While performing the duties of this job, the employee is regularly required to talk or listen. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to assist with the assembly of a tradeshow booth and items. Equipment / Software / Tools Used
Computer, phone, photocopiers, filing cabinets and fax machines Basic computer operating system (Linux, Windows) Microsoft Office Application (Word, Excel, PowerPoint) Zoho CRM Photoshop
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