Trade & Channel Marketing Coordinator
HOPSCOTCH North America - USA, New York, NY, United States
Join our team as a Trade & Channel Marketing Coordinator and embark on a rewarding professional journey! Based in Soho, NYC, this role offers a hybrid work model, allowing for flexibility and creativity in your approach. Additionally, travel to various cities across the country and to our Montreal office will enrich your experience and expand your influence across the region.
In New York and Montreal, our team of passionate experts specializes in strategic planning, public relations, trade marketing, content creation, influencer marketing, media and digital campaigns, events, professional training, and Shopper Marketing activations, including in-store promotions and e-commerce platforms.
Join us and become part of a passionate and driven team where you can grow your talent and make a real difference!
ABOUT HOPSCOTCH – NORTH AMERICA HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial vision and the complementary strengths of its talent and expertise.
HOPSCOTCH combines a unique range of disciplines with the belief that the true value of a company or organization lies in the strength of its relational capital.
With over 1,200 employees, half of whom are based internationally (40 offices across 5 continents), HOPSCOTCH delivers the full spectrum of communication services: influence, events, public relations, brand activations, digital, internal communications, public affairs, and marketing services.
Operating in the U.S. and Canadian markets since 1961, HOPSCOTCH supports local and international brands in creating and deploying integrated campaigns that resonate with the cultural realities of the various American markets.
WHAT WE OFFER
Bonus eligibility if the agency meets its expectations
401k contribution no matter what you elect to contribute yourself: 5% of your gross annual salary. There is no vesting period, but a 6-month employment eligibility period before it kicks in.
Healthcare covered at 95% with United Healthcare Oxford. This includes vision and dental.
PTO: 15 days, national holidays, 3 personal and 5 sick days
In addition to the 8 legal holidays in the USA, Hopscotch USA offers its employees 7 additional paid days during which the agency is closed, including a full week between Christmas and New Year's Day
Summer hours: Summer hours (half days on Fridays) are in effect starting from July 1st, and ending the Friday before Labor Day, the first Monday of September
Hybrid working model (we currently have 3 mandatory in-office days, including 2 fixed on Wednesday and Thursday and one at your own choice)
The agency offers a Work from Anywhere Week to the whole agency each year, either the week before the Christmas closure or the first week after the New Year when the office reopens.
Salary: $55K/y - $65K/y (depending on experience)
CORE RESPONSIBILITIES Trade & Channel Marketing Projects Support
Provide support to the Trade & Channel marketing team on projects such as: Restaurant week promotions, Retail & In-Store promotions, Walk-around tasting events (ex. Viniportugal Annual tastings), Trade conferences and educational seminars (ex. TEXSOM, Viniportugal), Chef & Wine professional association partnerships, and Culinary training events
Provide logistical and on-site event support
Assist with supplier research and coordination such as photographers, videographers, printers, designers, rental companies, audiovisual suppliers, etc.
Design simple branded materials/signage using Canva
Track and manage products, shipping, and warehousing
Contribute to client-facing deliverables such as recap decks and progress reports
Manage budget, track invoices
Own the full cycle of a select number of trade & channel marketing programs ensuring
Adherence to all agency processes and policies
An organized and proactive approach
Creative problem solving with proper escalation
Professionalism and leadership when serving as main point of contact for vendors
Timely and detailed post-project reporting
Professional Event Attendee Recruitment USA Supports the North America B2B database administrative tasks from target list development to post-event database updating. Tasks including but not limited to:
Recruitment flow development: landing page, registration forms with approval flows
Target & retarget list development (fetching new profiles/contacts, updating excels to reflect modifications such as removing already registered attendees for retargeting, etc.)
Profile review & approval of all contacts found in the target lists (contacts from outside target lists to be reviewed by recruitment lead)
Events inbox customer service
Format final contact list according to the structure required for HubSpot update
Support the development of expertise with case studies and overall KPI monitoring
Develop presentation for staff meeting or client presentation
Monitoring the US food & beverage industry to keep the agency’s “finger on the pulse” regarding up-and-coming profiles, new restaurant openings, newly awarded chefs and sommeliers, etc.
Ongoing updates to professional database: adding new profiles, updating the contact information as needed, tagging profiles for audience segmenting
PROFILE Technical skills
1-2 years of experience in communication agency, trade marketing, or events marketing.
Strong knowledge of strategy and marketing to support clients in their strategic thinking.
Solid understanding of 360° communication channels (traditional and digital PR, events and activations, channel and Trade marketing).
Good knowledge of the US market and ability to stay attuned to changes and trends in the communications industry.
Negotiation skills (vendors and clients).
Strong anticipation, planning, and organizational skills in managing multiple campaigns simultaneously.
Budget optimization capabilities.
Ability to build and nurture a professional network and maintain ongoing external relationships.
Knowledge of the food & beverage industry.
Personal attributes
Strong interpersonal skills
Relationship-oriented
Creativity
Strong work ethic
Enthusiasm and energy
Anticipation, planning, and organizational skills
#J-18808-Ljbffr
In New York and Montreal, our team of passionate experts specializes in strategic planning, public relations, trade marketing, content creation, influencer marketing, media and digital campaigns, events, professional training, and Shopper Marketing activations, including in-store promotions and e-commerce platforms.
Join us and become part of a passionate and driven team where you can grow your talent and make a real difference!
ABOUT HOPSCOTCH – NORTH AMERICA HOPSCOTCH is an international communications group founded in France, driven by an entrepreneurial vision and the complementary strengths of its talent and expertise.
HOPSCOTCH combines a unique range of disciplines with the belief that the true value of a company or organization lies in the strength of its relational capital.
With over 1,200 employees, half of whom are based internationally (40 offices across 5 continents), HOPSCOTCH delivers the full spectrum of communication services: influence, events, public relations, brand activations, digital, internal communications, public affairs, and marketing services.
Operating in the U.S. and Canadian markets since 1961, HOPSCOTCH supports local and international brands in creating and deploying integrated campaigns that resonate with the cultural realities of the various American markets.
WHAT WE OFFER
Bonus eligibility if the agency meets its expectations
401k contribution no matter what you elect to contribute yourself: 5% of your gross annual salary. There is no vesting period, but a 6-month employment eligibility period before it kicks in.
Healthcare covered at 95% with United Healthcare Oxford. This includes vision and dental.
PTO: 15 days, national holidays, 3 personal and 5 sick days
In addition to the 8 legal holidays in the USA, Hopscotch USA offers its employees 7 additional paid days during which the agency is closed, including a full week between Christmas and New Year's Day
Summer hours: Summer hours (half days on Fridays) are in effect starting from July 1st, and ending the Friday before Labor Day, the first Monday of September
Hybrid working model (we currently have 3 mandatory in-office days, including 2 fixed on Wednesday and Thursday and one at your own choice)
The agency offers a Work from Anywhere Week to the whole agency each year, either the week before the Christmas closure or the first week after the New Year when the office reopens.
Salary: $55K/y - $65K/y (depending on experience)
CORE RESPONSIBILITIES Trade & Channel Marketing Projects Support
Provide support to the Trade & Channel marketing team on projects such as: Restaurant week promotions, Retail & In-Store promotions, Walk-around tasting events (ex. Viniportugal Annual tastings), Trade conferences and educational seminars (ex. TEXSOM, Viniportugal), Chef & Wine professional association partnerships, and Culinary training events
Provide logistical and on-site event support
Assist with supplier research and coordination such as photographers, videographers, printers, designers, rental companies, audiovisual suppliers, etc.
Design simple branded materials/signage using Canva
Track and manage products, shipping, and warehousing
Contribute to client-facing deliverables such as recap decks and progress reports
Manage budget, track invoices
Own the full cycle of a select number of trade & channel marketing programs ensuring
Adherence to all agency processes and policies
An organized and proactive approach
Creative problem solving with proper escalation
Professionalism and leadership when serving as main point of contact for vendors
Timely and detailed post-project reporting
Professional Event Attendee Recruitment USA Supports the North America B2B database administrative tasks from target list development to post-event database updating. Tasks including but not limited to:
Recruitment flow development: landing page, registration forms with approval flows
Target & retarget list development (fetching new profiles/contacts, updating excels to reflect modifications such as removing already registered attendees for retargeting, etc.)
Profile review & approval of all contacts found in the target lists (contacts from outside target lists to be reviewed by recruitment lead)
Events inbox customer service
Format final contact list according to the structure required for HubSpot update
Support the development of expertise with case studies and overall KPI monitoring
Develop presentation for staff meeting or client presentation
Monitoring the US food & beverage industry to keep the agency’s “finger on the pulse” regarding up-and-coming profiles, new restaurant openings, newly awarded chefs and sommeliers, etc.
Ongoing updates to professional database: adding new profiles, updating the contact information as needed, tagging profiles for audience segmenting
PROFILE Technical skills
1-2 years of experience in communication agency, trade marketing, or events marketing.
Strong knowledge of strategy and marketing to support clients in their strategic thinking.
Solid understanding of 360° communication channels (traditional and digital PR, events and activations, channel and Trade marketing).
Good knowledge of the US market and ability to stay attuned to changes and trends in the communications industry.
Negotiation skills (vendors and clients).
Strong anticipation, planning, and organizational skills in managing multiple campaigns simultaneously.
Budget optimization capabilities.
Ability to build and nurture a professional network and maintain ongoing external relationships.
Knowledge of the food & beverage industry.
Personal attributes
Strong interpersonal skills
Relationship-oriented
Creativity
Strong work ethic
Enthusiasm and energy
Anticipation, planning, and organizational skills
#J-18808-Ljbffr