Marketing Operations Manager
Regenity Biosciences, Paramus, NJ, United States
Position Summary / Objectives
The Marketing Operations Manager will play a pivotal role in scaling Regenity’s B2B marketing engine and supporting the company’s next phase of commercial growth. This role owns the strategy, systems, and execution of campaigns that elevate brand visibility, engage high‑value target accounts, and deliver qualified leads to the sales organization.
With a strong focus on building efficient lead funnels and optimizing campaign performance, this individual will serve as a critical bridge between Marketing and Sales—providing the insights, tools, and processes needed to convert interest into measurable business impact.
Key Responsibilities
B2B Demand Generation & Campaign Execution
Plan and execute integrated marketing campaigns targeting Regenity decision‑making stakeholders (R&D, Marketers, Business Development, Operations)
Drive awareness of our regenerative medicine CDMO capabilities through digital, email, webinar/podcast, event, and content marketing
Develop nurture programs that reflect the long, technical sales cycle and high‑touch relationship model of contract development and manufacturing
Partner with product leads to translate key value propositions into compelling offers
Targeting & Prioritization
Segment and prioritize target accounts based on strategic fit, commercial potential, and readiness to engage
Partner with business development and technical teams to identify high‑value accounts and shape account‑based marketing (ABM) strategies
Ensure marketing programs are aligned with business priorities, commercialization roadmaps, and evolving market needs
Sales Enablement
Ensure sales teams have visibility into marketing campaigns, tools for follow‑up, and content that resonates with various audiences
Facilitate feedback loops between sales and marketing to continuously improve campaign relevance and lead quality
Collaborate on account‑based marketing strategies that engage high‑potential targets
Support sales with data insights, messaging updates, and timely reporting
Marketing Operations
Own and optimize marketing channels and opportunities (HT Medical, LinkedIn, YouTube, Salesforce) for campaign execution, lead management and reporting
Build marketing dashboards and reporting tools to track MQL/SQL volume, conversion rates, ROI
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field
5‑10+ years of experience in B2B marketing, demand generation, or marketing operations; experience in medical devices, diagnostics, or healthcare strongly preferred
Strong understanding of multi‑stakeholder buying processes
Familiarity with the product development lifecycle of regenerative medicine devices
Proven success driving lead generation and pipeline growth through integrated campaigns
Analytical mindset with the ability to translate data into actionable insights
Excellent communication and interpersonal skills
Comfortable working in a regulated, highly collaborative, and metrics‑driven environment
Core Competencies
Determination
Integrity and Creativity
Collaboration
Sense of Urgency
Total Rewards & Benefits
Company performance bonus eligibility
401(k) plan with company contribution
Paid time off and paid holidays
Medical, prescription, dental, and vision insurance
Company‑paid life and AD&D insurance
Wellness Program and Employee Assistance Program (EAP)
Tuition Reimbursement
Salary Range: $130,000 – $150,000
Regenity Biosciences is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Regenity Biosciences celebrates the diversity of our team and believes that talent, drive, and experience are the only relevant criteria in evaluating new team members.
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With a strong focus on building efficient lead funnels and optimizing campaign performance, this individual will serve as a critical bridge between Marketing and Sales—providing the insights, tools, and processes needed to convert interest into measurable business impact.
Key Responsibilities
B2B Demand Generation & Campaign Execution
Plan and execute integrated marketing campaigns targeting Regenity decision‑making stakeholders (R&D, Marketers, Business Development, Operations)
Drive awareness of our regenerative medicine CDMO capabilities through digital, email, webinar/podcast, event, and content marketing
Develop nurture programs that reflect the long, technical sales cycle and high‑touch relationship model of contract development and manufacturing
Partner with product leads to translate key value propositions into compelling offers
Targeting & Prioritization
Segment and prioritize target accounts based on strategic fit, commercial potential, and readiness to engage
Partner with business development and technical teams to identify high‑value accounts and shape account‑based marketing (ABM) strategies
Ensure marketing programs are aligned with business priorities, commercialization roadmaps, and evolving market needs
Sales Enablement
Ensure sales teams have visibility into marketing campaigns, tools for follow‑up, and content that resonates with various audiences
Facilitate feedback loops between sales and marketing to continuously improve campaign relevance and lead quality
Collaborate on account‑based marketing strategies that engage high‑potential targets
Support sales with data insights, messaging updates, and timely reporting
Marketing Operations
Own and optimize marketing channels and opportunities (HT Medical, LinkedIn, YouTube, Salesforce) for campaign execution, lead management and reporting
Build marketing dashboards and reporting tools to track MQL/SQL volume, conversion rates, ROI
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field
5‑10+ years of experience in B2B marketing, demand generation, or marketing operations; experience in medical devices, diagnostics, or healthcare strongly preferred
Strong understanding of multi‑stakeholder buying processes
Familiarity with the product development lifecycle of regenerative medicine devices
Proven success driving lead generation and pipeline growth through integrated campaigns
Analytical mindset with the ability to translate data into actionable insights
Excellent communication and interpersonal skills
Comfortable working in a regulated, highly collaborative, and metrics‑driven environment
Core Competencies
Determination
Integrity and Creativity
Collaboration
Sense of Urgency
Total Rewards & Benefits
Company performance bonus eligibility
401(k) plan with company contribution
Paid time off and paid holidays
Medical, prescription, dental, and vision insurance
Company‑paid life and AD&D insurance
Wellness Program and Employee Assistance Program (EAP)
Tuition Reimbursement
Salary Range: $130,000 – $150,000
Regenity Biosciences is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Regenity Biosciences celebrates the diversity of our team and believes that talent, drive, and experience are the only relevant criteria in evaluating new team members.
#J-18808-Ljbffr