Marketing Manager
Pws, Tucson, AZ, United States
The Tucson Symphony Orchestra (TSO) seeks a dynamic and forward-thinking Marketing Manager. This position, reporting to the VP of Marketing and Communications, plays a key role in the marketing team, helping to drive the TSO’s mission to build and enrich community through music. With a passion for and consistent focus on attendance and revenue goals, the Marketing Manager manages engaging season and single ticket campaigns, social media, promotional partnerships, community engagement initiatives, on-site concert activities, and internal departmental reporting.
DUTIES AND RESPONSIBILITIES Season and Single Ticket Sales Campaigns
With VP of Marketing, assists with management of all parts of subscription and single ticket marketing campaigns to drive sales, including:
Creates messaging and segmentation for subscription and single ticket marketing to effectively reach current and future audiences.
Coordinates the subscription renewal process including renewal timeline, direct mail messages, e-blasts, subscriber guides, etc.
Develops copy, graphics or video in support of marketing efforts, including proofreading and editing content for clarity and engagement.
Works with Associate Director of PR & Communications to create compelling email and social campaigns for individual concerts.
Seeks out local partners and businesses to create promotional opportunities, including possible group sales leads.
Schedule Management and Tracking
Manages Schedules, Tracking and Reporting in support of departmental efforts.
Oversees execution of TSO’s Google ad grant program.
Posts concerts and events on public event calendars.
Manages media sponsorship and list trade opportunities.
Manages design, content and production timelines for digital, electronic and print assets, including the in-venue performance programs.
Manages advertising content and scheduling with media vendors and partner ad agencies.
Tracks departmental expense budgets and helps facilitate reporting on ROI, revenue projections and other campaign metrics.
TucsonTix
Working with VP of Marketing and Communications, and Director of Education and Community Engagement, manages the TucsonTix program offering free tickets to youth and select community partners.
Develops marketing efforts to increase awareness among potential partners; manages application, fulfillment, and tracking processes.
Tracks program statistics and provides regular reports on reach, usage, and attendance.
Concert & Events Activities
Coordinates lobby activations and displays, including materials, for all concert events.
Works with local businesses to create concert-related auxiliary events.
Rotates concert duty and promotional duties with other Marketing team members.
Community Partnerships and Engagement
In collaboration with Director of Education and Community Engagement, seeks out and organizes TSO presence at community events and other grassroots opportunities across the city.
Works with partner organizations such as Visit Tucson, Local First, local chambers, and other arts organizations to pursue mutually beneficial partnerships and increase awareness of the TSO.
Represents the TSO at community and networking events.
Manages student outreach programs, particularly the student rush program, to engage college and university students on an ongoing basis.
SKILLS AND QUALIFICATIONS
BA in marketing, communications, or related field (or relevant experience)
2-3 years Marketing experience, preferably in an arts or non-profit setting
Strong computer skills including Microsoft Office Suite, Adobe Suite, email marketing software and other web-based programs and schedule trackers
Strong organizational skills and multi-tasking abilities.
Experience creating and implementing campaigns with an emphasis on attendance and revenue
Strong writing skills, with attention to detail and the ability to edit and proofread for content and clarity
Passion for live music, for arts as a tool of change, and a commitment to inclusion and access
Strong familiarity with the Tucson community
Creative thinking skills, with the ability to problem solve and think on your feet
Position will frequently work nights and weekends. Flexible scheduling is available during the week.
Essential Functions
Available to work nights and weekends for events and concert duty.
Available to travel to performances throughout Pima County as needed.
Maintain an active driver’s license and vehicle insurance.
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DUTIES AND RESPONSIBILITIES Season and Single Ticket Sales Campaigns
With VP of Marketing, assists with management of all parts of subscription and single ticket marketing campaigns to drive sales, including:
Creates messaging and segmentation for subscription and single ticket marketing to effectively reach current and future audiences.
Coordinates the subscription renewal process including renewal timeline, direct mail messages, e-blasts, subscriber guides, etc.
Develops copy, graphics or video in support of marketing efforts, including proofreading and editing content for clarity and engagement.
Works with Associate Director of PR & Communications to create compelling email and social campaigns for individual concerts.
Seeks out local partners and businesses to create promotional opportunities, including possible group sales leads.
Schedule Management and Tracking
Manages Schedules, Tracking and Reporting in support of departmental efforts.
Oversees execution of TSO’s Google ad grant program.
Posts concerts and events on public event calendars.
Manages media sponsorship and list trade opportunities.
Manages design, content and production timelines for digital, electronic and print assets, including the in-venue performance programs.
Manages advertising content and scheduling with media vendors and partner ad agencies.
Tracks departmental expense budgets and helps facilitate reporting on ROI, revenue projections and other campaign metrics.
TucsonTix
Working with VP of Marketing and Communications, and Director of Education and Community Engagement, manages the TucsonTix program offering free tickets to youth and select community partners.
Develops marketing efforts to increase awareness among potential partners; manages application, fulfillment, and tracking processes.
Tracks program statistics and provides regular reports on reach, usage, and attendance.
Concert & Events Activities
Coordinates lobby activations and displays, including materials, for all concert events.
Works with local businesses to create concert-related auxiliary events.
Rotates concert duty and promotional duties with other Marketing team members.
Community Partnerships and Engagement
In collaboration with Director of Education and Community Engagement, seeks out and organizes TSO presence at community events and other grassroots opportunities across the city.
Works with partner organizations such as Visit Tucson, Local First, local chambers, and other arts organizations to pursue mutually beneficial partnerships and increase awareness of the TSO.
Represents the TSO at community and networking events.
Manages student outreach programs, particularly the student rush program, to engage college and university students on an ongoing basis.
SKILLS AND QUALIFICATIONS
BA in marketing, communications, or related field (or relevant experience)
2-3 years Marketing experience, preferably in an arts or non-profit setting
Strong computer skills including Microsoft Office Suite, Adobe Suite, email marketing software and other web-based programs and schedule trackers
Strong organizational skills and multi-tasking abilities.
Experience creating and implementing campaigns with an emphasis on attendance and revenue
Strong writing skills, with attention to detail and the ability to edit and proofread for content and clarity
Passion for live music, for arts as a tool of change, and a commitment to inclusion and access
Strong familiarity with the Tucson community
Creative thinking skills, with the ability to problem solve and think on your feet
Position will frequently work nights and weekends. Flexible scheduling is available during the week.
Essential Functions
Available to work nights and weekends for events and concert duty.
Available to travel to performances throughout Pima County as needed.
Maintain an active driver’s license and vehicle insurance.
#J-18808-Ljbffr