Marketing Manager
Wimmer Solutions, Chicago, IL, United States
A fast-growing technology company that develops an industry-leading operating system for live entertainment production is seeking a
Marketing Manager
to lead end-to-end marketing initiatives. The platform is trusted by touring professionals, venues, and production teams worldwide to manage the complex workflows behind concerts, festivals, and global live events. Designed to support the demands of touring and large-scale production, the platform centralizes logistics, communication, budgeting, personnel management, and real-time collaboration into a secure, unified system. It enables teams—from tour managers and production directors to venue operators and operational staff—to coordinate efficiently in fast-paced, high-stakes environments. With a global customer base and a strong reputation for reliability in mission-critical environments, the company operates at the intersection of technology and live entertainment. The organization is entering a phase of accelerated growth with increasing expectations around platform evolution, delivery quality, and market expansion. The
Marketing Manager
will lead marketing initiatives end-to-end with a primary focus on
driving pipeline growth and demand generation . This role will own demand generation strategy, refine product positioning, and shape how the platform is discovered, understood, and adopted in the market. The position will also focus on improving inbound lead conversion, optimizing the buyer journey, and building a scalable marketing engine that supports revenue growth. What You'll Do
Own the
end-to-end demand generation strategy , with accountability for inbound pipeline growth, lead quality, and revenue contribution Develop, launch, and continuously optimize
integrated campaigns
across paid, organic, email, and lifecycle channels to generate qualified pipeline Design and execute
growth experiments
across messaging, channels, creative, and offers to increase high-intent inbound demand Build and manage the
digital acquisition engine , including paid media strategy, audience targeting, budget allocation, and creative direction Own
marketing analytics and performance reporting , tracking funnel metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and campaign ROI Develop and lead
content strategy
aligned to buyer personas and buyer journey stages, including website content, thought leadership, customer proof, and sales enablement assets Partner with
Product and Sales teams
to refine positioning, strengthen messaging, and support product launches with clear go-to-market plans Optimize the
website and conversion pathways
to improve lead capture, nurture performance, and inbound conversion rates Establish
lifecycle marketing programs
to nurture prospects, accelerate deal velocity, and improve customer engagement Collaborate cross-functionally with
Marketing, Sales, and Customer Success
to ensure alignment on ICP, pipeline quality, feedback loops, and revenue targets What You'll Need
4–6 years of experience
in a performance-oriented marketing role, ideally within a
B2B SaaS or high-growth technology environment Proven track record executing
pipeline-generating campaigns
with measurable impact on inbound revenue Hands-on experience building and optimizing
integrated multi-channel programs , including paid acquisition, organic search, lifecycle marketing, and content-driven strategies Strong
analytical mindset
with experience managing funnel performance metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and ROI Experience developing or directing
content aligned to the buyer journey , supporting both demand generation and sales enablement initiatives Working knowledge of
product marketing fundamentals , including positioning, messaging refinement, and go-to-market execution Comfortable operating as a
hands-on marketing generalist
in a lean, fast-paced environment with high ownership and accountability Experience running
structured growth experiments , testing hypotheses across channels and messaging, and iterating based on performance data Strong communication and collaboration skills across
Marketing, Sales, and Product teams
#J-18808-Ljbffr
Marketing Manager
to lead end-to-end marketing initiatives. The platform is trusted by touring professionals, venues, and production teams worldwide to manage the complex workflows behind concerts, festivals, and global live events. Designed to support the demands of touring and large-scale production, the platform centralizes logistics, communication, budgeting, personnel management, and real-time collaboration into a secure, unified system. It enables teams—from tour managers and production directors to venue operators and operational staff—to coordinate efficiently in fast-paced, high-stakes environments. With a global customer base and a strong reputation for reliability in mission-critical environments, the company operates at the intersection of technology and live entertainment. The organization is entering a phase of accelerated growth with increasing expectations around platform evolution, delivery quality, and market expansion. The
Marketing Manager
will lead marketing initiatives end-to-end with a primary focus on
driving pipeline growth and demand generation . This role will own demand generation strategy, refine product positioning, and shape how the platform is discovered, understood, and adopted in the market. The position will also focus on improving inbound lead conversion, optimizing the buyer journey, and building a scalable marketing engine that supports revenue growth. What You'll Do
Own the
end-to-end demand generation strategy , with accountability for inbound pipeline growth, lead quality, and revenue contribution Develop, launch, and continuously optimize
integrated campaigns
across paid, organic, email, and lifecycle channels to generate qualified pipeline Design and execute
growth experiments
across messaging, channels, creative, and offers to increase high-intent inbound demand Build and manage the
digital acquisition engine , including paid media strategy, audience targeting, budget allocation, and creative direction Own
marketing analytics and performance reporting , tracking funnel metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and campaign ROI Develop and lead
content strategy
aligned to buyer personas and buyer journey stages, including website content, thought leadership, customer proof, and sales enablement assets Partner with
Product and Sales teams
to refine positioning, strengthen messaging, and support product launches with clear go-to-market plans Optimize the
website and conversion pathways
to improve lead capture, nurture performance, and inbound conversion rates Establish
lifecycle marketing programs
to nurture prospects, accelerate deal velocity, and improve customer engagement Collaborate cross-functionally with
Marketing, Sales, and Customer Success
to ensure alignment on ICP, pipeline quality, feedback loops, and revenue targets What You'll Need
4–6 years of experience
in a performance-oriented marketing role, ideally within a
B2B SaaS or high-growth technology environment Proven track record executing
pipeline-generating campaigns
with measurable impact on inbound revenue Hands-on experience building and optimizing
integrated multi-channel programs , including paid acquisition, organic search, lifecycle marketing, and content-driven strategies Strong
analytical mindset
with experience managing funnel performance metrics such as traffic, MQLs, SQLs, conversion rates, CAC, and ROI Experience developing or directing
content aligned to the buyer journey , supporting both demand generation and sales enablement initiatives Working knowledge of
product marketing fundamentals , including positioning, messaging refinement, and go-to-market execution Comfortable operating as a
hands-on marketing generalist
in a lean, fast-paced environment with high ownership and accountability Experience running
structured growth experiments , testing hypotheses across channels and messaging, and iterating based on performance data Strong communication and collaboration skills across
Marketing, Sales, and Product teams
#J-18808-Ljbffr