Senior Search Engine Optimization Lead
The Edge Group, Houston, TX, United States
We're hiring a Senior SEO Lead for our client, a retail electricity provider. This role is responsible for developing and scaling the organic search strategy to drive measurable growth and will directly impact organic search visibility across traditional and AI based search engine platforms. This position will manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO and results reporting.
Responsibilities
Own, develop and manage our internal and external agency organic search strategy and tactics Manage, measure and evaluate organic search agency performance Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition Identify and drive technical enhancements that improve page rank performance Proactively identify and address on-page organic search opportunities including technical SEO Own website maintenance and management. Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions Work with internal partners and SMEs to develop and publish content to social channels Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions Requirements
High School Grad / GED Bachelor's degree or equivalent experience 7+ years of professional experience, with a minimum of 5+ years of SEO experience, including technical Experience conducting competitive research, technical audits, and content gap analyses Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console Deep experience identifying, managing, and reporting on Insights from SEO KPIs Strong written and oral communication skills Demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement Experience working with creative services to produce compelling and results-driven content Must be comfortable leading strategy and then rolling up your sleeves to activate programs Experience developing and managing a budget
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Own, develop and manage our internal and external agency organic search strategy and tactics Manage, measure and evaluate organic search agency performance Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition Identify and drive technical enhancements that improve page rank performance Proactively identify and address on-page organic search opportunities including technical SEO Own website maintenance and management. Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions Work with internal partners and SMEs to develop and publish content to social channels Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions Requirements
High School Grad / GED Bachelor's degree or equivalent experience 7+ years of professional experience, with a minimum of 5+ years of SEO experience, including technical Experience conducting competitive research, technical audits, and content gap analyses Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console Deep experience identifying, managing, and reporting on Insights from SEO KPIs Strong written and oral communication skills Demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement Experience working with creative services to produce compelling and results-driven content Must be comfortable leading strategy and then rolling up your sleeves to activate programs Experience developing and managing a budget
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