Digital Marketing Campaign Manager
Trustmark Corporation, Jackson, MS, United States
To develop and execute digital marketing campaigns, including goals, messaging, CTAs, delivery channels, scheduling, and reporting.
Employee will work within digital marketing platforms and collaborate with members of the Digital Marketing team and product owners/stakeholders to deliver multi-channel campaigns facilitating personalized customer and prospect engagements.
Employee will monitor and measure campaign effectiveness and adjust to optimize performance and goal conversion within digital marketing platforms focused on marketing automation.
Responsibilities:
Develop and execute digital marketing strategies across lines of business to attract prospects, nurture and cross sell existing customers, and enable exceptional customer journeys
Ensure campaign consistency with brand standards and best practices
Work with broader team to develop campaign strategy to support line-of-business goals and objectives
Develop branding, lifecycle, and promotional messaging in conjunction with in-house and agency teams
Build campaign workflows and customer journeys within marketing automation platforms
Perform additional duties as assigned.
Qualifications
Proven experience dealing with confidential, complex, and sensitive information Four-year college education required or equivalent experience 5+ years of experience (Marketing, Communications, Advertising, or related experience) Strong comprehension of marketing automation landscape Well-versed in the use of technology to solve business problems Experience developing marketing campaigns and cross-channel customer journeys Ability to translate high-level strategic thinking into creative and detailed tactical execution plans Proven ability to work in a collaborative team environment Strong organizational, planning, multi-tasking, and project management skills Experience working with marketing automation and analytics tools such as Adobe Campaign, Adobe Analytics, Google Analytics, Marketo, Hubspot or similar a plus Physical Requirements/Working Conditions:
Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screens. Note:
This is a brief description of this position and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Working with Us
Teamwork and the individual contributions of our associates are recognized as the drivers of our success. At Trustmark, we are committed to preserving and advancing a diverse and inclusive workplace, where each associate, customer and shareholder is respected, valued and encouraged to share in our commitment. We make significant investments in our associates so that they may enhance their personal and professional skills, because we want each associate to grow, flourish and fulfill their career aspirations. Come onboard and join our team! Equal Opportunities for All
Trustmark exemplifies the strength and possibilities that come with a diverse and inclusive team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, genetic information, pregnancy, national origin, protected veteran, disability status, or any other characteristic protected under applicable law. Trustmark is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. Upon accepting a position with Trustmark, the following pre-employment screenings must be completed: Verification of employment, education and other data provided by you on your employment application Verification of eligibility to work in the US Criminal background check Credit check (required for certain positions) Fingerprinting (required for certain positions)
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Proven experience dealing with confidential, complex, and sensitive information Four-year college education required or equivalent experience 5+ years of experience (Marketing, Communications, Advertising, or related experience) Strong comprehension of marketing automation landscape Well-versed in the use of technology to solve business problems Experience developing marketing campaigns and cross-channel customer journeys Ability to translate high-level strategic thinking into creative and detailed tactical execution plans Proven ability to work in a collaborative team environment Strong organizational, planning, multi-tasking, and project management skills Experience working with marketing automation and analytics tools such as Adobe Campaign, Adobe Analytics, Google Analytics, Marketo, Hubspot or similar a plus Physical Requirements/Working Conditions:
Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screens. Note:
This is a brief description of this position and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Working with Us
Teamwork and the individual contributions of our associates are recognized as the drivers of our success. At Trustmark, we are committed to preserving and advancing a diverse and inclusive workplace, where each associate, customer and shareholder is respected, valued and encouraged to share in our commitment. We make significant investments in our associates so that they may enhance their personal and professional skills, because we want each associate to grow, flourish and fulfill their career aspirations. Come onboard and join our team! Equal Opportunities for All
Trustmark exemplifies the strength and possibilities that come with a diverse and inclusive team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, genetic information, pregnancy, national origin, protected veteran, disability status, or any other characteristic protected under applicable law. Trustmark is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment. Upon accepting a position with Trustmark, the following pre-employment screenings must be completed: Verification of employment, education and other data provided by you on your employment application Verification of eligibility to work in the US Criminal background check Credit check (required for certain positions) Fingerprinting (required for certain positions)
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