Digital Marketing Manager
ARI (Axcel Recruiting Inc.), Charleston, WV, United States
Digital Marketing Manager
Seeking a Digital Marketing Manager in Virginia. The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services.
Responsibilities
Establish and develop digital marketing omnichannel plan
Supervise and direct in house digital strategy group and external agencies
Establish digital promotional campaigns
Direct and oversee all digital channels to ensure brand consistency and mitigate risk
Prepare digital technology systems growth and adoption strategy
Requirements
A Bachelor’s Degree in Marketing, MBA a plus
10+ years’ experience leading strategic digital marketing initiatives that drive business results
At least 5 years of experience in P&L, budget, and personnel management
Advanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C world
Extensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principles
Proficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certifications
High level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principles
Strong team leadership and effective communication skills
#J-18808-Ljbffr
Responsibilities
Establish and develop digital marketing omnichannel plan
Supervise and direct in house digital strategy group and external agencies
Establish digital promotional campaigns
Direct and oversee all digital channels to ensure brand consistency and mitigate risk
Prepare digital technology systems growth and adoption strategy
Requirements
A Bachelor’s Degree in Marketing, MBA a plus
10+ years’ experience leading strategic digital marketing initiatives that drive business results
At least 5 years of experience in P&L, budget, and personnel management
Advanced experience in the digital consumer path to purchase, including best practices that drive reach, interaction, conversion, and engagement in B2C world
Extensive knowledge of digital marketing technology, including marketing automation, CRM, predictive analytics, personalization and segmenting tools; understanding of universal design principles
Proficiencies in SEO/SEM, inbound marketing, display and social media advertising, email and affiliate marketing, and Google Analytics; Hubspot, Google Analytics/Adword, and Digital Marketing certifications
High level familiarity with web design, user experience, systems integration, and ADA compliance design principles; experience with Agile methodologies and Scrum project management principles
Strong team leadership and effective communication skills
#J-18808-Ljbffr