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Brand Specialist

Gotobecks, Princeton, IL, United States


Brand Specialist Regular Full Time Princeton, IL, US

Salary Range: $60,000.00 To $75,000.00 Annually

Join Our Marketing Team at Beck’s

If you take pride in building strong brands, creating engaging marketing content, and delivering consistent customer experience across every platform, we want to talk to you.

Beck’s is a 100% Employee-Owned retail operator of fuel, convenience, car wash, and gaming locations throughout North Central Illinois. Our mission is to provide a remarkably convenient experience every day. That depends on clear messaging, strong visual identity, and marketing that connect customers wherever they interact with our brand.

This role helps shape how customers experience the Beck’s brand across our stores, digital platforms, and marketing programs.

This is a full-time office position based at our Princeton, Illinois main office.

What You’ll Do:

Maintain brand identity, messaging, and visual standards across all marketing channels

Design marketing assets including store signage, social media graphics, and promotional materials using Adobe Creative Cloud

Manage and update the company website including content updates and campaign landing pages

Support the company mobile app and loyalty program to drive customer engagement and promotions

Plan, create, and publish social media content to increase brand awareness and customer interaction

Collaborate with store operations and internal teams to ensure brand consistency across locations

What We’re Looking For:

Bachelor’s degree in Marketing, Graphic Design, or related field, or equivalent experience

Three or more years of experience in brand development, marketing, or digital marketing

Experience managing digital platforms such as websites, mobile apps, and social media channels

Strong organization, communication, and project management skills

Ability to work independently while collaborating effectively across teams

100% Employee-Owned Company with ESOP benefits

Medical, Dental, and Vision Insurance

Company matched 401K

Paid Time Off

Competitive pay based on experience and qualifications

If you are a creative marketing professional who takes ownership of your work and wants to help grow a strong regional brand, apply today.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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