PPC & Local SEO Specialist
Tree Care Marketing Solutions, Tucson, AZ, United States
Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ, that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s fully managed and generates exceptional results. Our clients stay with us for years, and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.
I. Position Overview The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility. The ideal candidate has strong technical skills across paid and organic local channels, excellent attention to detail, and the ability to translate data into actionable campaign improvements.
This role is accountable for delivering results across five key areas:
1. Account Setup & Maintenance Ensure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.
Key Responsibilities
Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standards
Set up and configure Local Service Ads accounts, including verification and background check processes
Develop detailed ad profiles including business information, service areas, business hours, and services offered
Perform keyword research and develop keyword and negative keyword lists
Create ad groups and develop compelling ad copy aligned with client goals
Build landing pages using Unbounce and/or WordPress Beaver Builder, or provide content specifications for the web team
Set up conversion tracking using Google Tag Manager and/or WhatConverts, including form fills and call tracking
Test and verify that all conversion tracking is functioning correctly with proper attribution
Maintain organized, clean account structures that facilitate easy management and reporting
Success Metrics
All new accounts set up within established timelines and meeting quality standards
Conversion tracking verified and functioning correctly for 100% of accounts
Account structures follow TCMS naming conventions and organizational standards
All required verification processes completed without delays
2. Campaign Management Execute and optimize paid search campaigns to drive qualified leads while staying within client budgets.
Key Responsibilities
Set and manage budgets for Google Ads and LSA campaigns, ensuring cost‑effective lead generation
Adjust bids to ensure ads are competitive and achieve desired lead volumes
Continuously optimize campaigns to drive conversions while staying within budget
Implement A/B tests for ad copy, landing pages, and targeting (when appropriate)
Create remarketing campaigns using RLSA and audience lists when applicable
Monitor campaigns daily to quickly identify and resolve issues
Apply demographic, device, and geographic targeting based on strategy recommendations
Stay current on Google Ads platform changes, new features, and best practices
Follow established SOPs and best practices for all campaign management activities
Success Metrics
Campaigns optimized weekly with documented changes and rationale
Budget utilization within 5% of target (no significant underspend or overspend)
Issues identified and escalated or resolved within 24 hours
A/B tests running on appropriate accounts with documented learnings
3. Google Business Profile & Local SEO Management Manage and optimize Google Business Profiles and local SEO presence to maximize visibility and engagement in local search results.
Key Responsibilities
Set up, claim, and optimize Google Business Profile listings for new and existing clients
Maintain accurate and complete GBP information including business details, service areas, hours, photos, and services
Create and publish regular GBP posts aligned with seasonal campaigns and client promotions
Build and manage local citation listings across key directories (Google, Yelp, Bing Places, Angi, etc.)
Audit and correct NAP (Name, Address, Phone) inconsistencies across citation sources
Monitor and respond to Google reviews in accordance with TCMS review response guidelines
Flag negative reviews and elevate to the client success team when necessary
Proactively solicit reviews through established outreach processes when applicable
Identify and resolve GBP listing issues such as duplicate listings, suspended profiles, or incorrect edits
Success Metrics
GBP profiles fully optimized and updated for 100% of applicable clients
Citation audits completed on schedule with errors corrected within established timelines
Review responses published within 24–48 hours of receipt
No unresolved GBP suspensions or critical listing errors outstanding
4. Paid Search & Local SEO Analysis & Reporting Analyze campaign and local SEO performance data and deliver clear, actionable reporting to support client success.
Key Responsibilities
Set up and use Google Analytics goals and funnels to track and analyze paid campaign performance
Monitor and analyze key paid search metrics including lead volume, cost per lead, conversion rates, and ROAS
Track and report on local SEO KPIs including GBP views, search impressions, direction requests, call clicks, and review ratings
Work with Agency Analytics to build, maintain, and refine monthly client reports covering both paid and local SEO performance
Create and maintain analytics dashboards for all major metrics across paid and organic local channels
Use data to identify trends, issues, and opportunities for improvement across both channels
Provide performance insights and recommendations to the Head of Paid Search
Document campaign and optimization changes and their impact on performance
Proactively flag underperforming campaigns, GBP listings, or accounts that need attention
Success Metrics
Monthly reports delivered on schedule for all clients, covering both paid and local SEO performance
Dashboards accurate and up-to-date at all times
Performance trends and anomalies identified and communicated promptlyData-driven recommendations provided for both campaign optimization and local SEO improvements
III. Required Qualifications Education & Experience
2+ years of hands‑on experience setting ad strategies, building Google Search Ads campaigns, and actively managing them, including making independent decisions and executing work, not just following checklists or implementing changes directed by others.
Experience with Google Business Profile management and local SEO execution is strongly preferred. Google Search Ads individual certification required.
Technical Skills
Google Ads (Search campaigns): Advanced
Google Local Service Ads: Intermediate
Bing Ads: Intermediate
Google Business Profile management: Intermediate
Local citation management: Intermediate
Review monitoring & response: Intermediate
Conversion tracking setup (GTM, WhatConverts): Intermediate
Reporting tools (Agency Analytics): IntermediateProject management tools (Monday.com, Slack): Intermediate
Landing page builders (Unbounce, Beaver Builder): Basic
Nice-to-Have Skills
Google Remarketing and Display Ads experience
Experience using Adalysis to manage ads accounts
Google Analytics individual certification
Experience with BrightLocal or similar local SEO/citation tools
Core Competencies
Attention to Detail: Maintains extremely high standards for accuracy in account setup, campaign management, and reporting
Analytical Thinking: Loves data and numbers; translates metrics across paid and local SEO channels into tangible actions
Problem Solving: Rolls up sleeves to figure out tough problems independently, but knows when to ask for help
Time Management: Juggles multiple accounts and tasks while producing high-quality work and meeting deadlines
Learning Orientation: Stays current on platform changes across Google Ads and local SEO best practices
Accountability: Does what it takes to get the job done right because they truly care about results
Communication: Provides clear, proactive updates on task status, issues, and recommendations
This is a remote position with the following requirements:
Fast and reliable wired internet connection (minimum 25 Mbps)
Updated computer with a quality headset, microphone, and working webcam for video calls
Quiet, private home office free from distractions
Apple OS (iMac or MacBook) preferred
This job description reflects the current accountabilities for the Paid Search & Local SEO Support seat. Responsibilities may evolve as business needs change.
Job Types: Full-time, Contract
401(k)
Health insurance
Paid time off
Vision insurance
Application Form How to Apply This is an exciting opportunity to take an active part in shaping the future of an award‑winning company dedicated to supporting the people and companies who help make the world a greener place.
To be considered for this role, complete the application form below.
Attach a copy of your resume as a PDF saved using this naming convention: PPCSEO-LastName-FirstName.PDF.
Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next Paid Search Manager! See the full instructions in the form below.
Take the free and quick Myers-Briggs personality type test
at this link .
Screenshot your results (make sure we can see your name on it) and upload it to the application form below.
Take the free and quick DISC test
at this site
and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.
Please note: If you don't follow these steps exactly, your application will not be considered.
We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!
Please write or paste your cover letter in the box below (do not submit it as an attachment). Explain why you feel you are a good fit for this position and tell us specifically which marketing technologies/tools you’ve used and consider yourself to be proficient in. Include the phrase "lobster ravioli" in your cover letter.
Resume & Test Results * Upload your resume and a screenshot of your DISC and Myers-Briggs results here. Drop files here or Max. file size: 50 MB.
Tree Care Marketing Solutions is an equal‑opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.
#J-18808-Ljbffr
I. Position Overview The Paid Search & Local SEO Support role is responsible for the hands‑on execution of paid search campaigns and local SEO initiatives. This position manages Google Ads, Local Service Ads, and Bing Ads campaigns alongside Google Business Profile optimization, local citation management, review management, and local SEO reporting — all working together to help TCMS clients generate qualified leads and maximize their local search visibility. The ideal candidate has strong technical skills across paid and organic local channels, excellent attention to detail, and the ability to translate data into actionable campaign improvements.
This role is accountable for delivering results across five key areas:
1. Account Setup & Maintenance Ensure all paid search accounts are properly configured, organized, and maintained according to TCMS standards and best practices.
Key Responsibilities
Create new Google Ads and Local Service Ads accounts or restructure existing accounts to conform to TCMS standards
Set up and configure Local Service Ads accounts, including verification and background check processes
Develop detailed ad profiles including business information, service areas, business hours, and services offered
Perform keyword research and develop keyword and negative keyword lists
Create ad groups and develop compelling ad copy aligned with client goals
Build landing pages using Unbounce and/or WordPress Beaver Builder, or provide content specifications for the web team
Set up conversion tracking using Google Tag Manager and/or WhatConverts, including form fills and call tracking
Test and verify that all conversion tracking is functioning correctly with proper attribution
Maintain organized, clean account structures that facilitate easy management and reporting
Success Metrics
All new accounts set up within established timelines and meeting quality standards
Conversion tracking verified and functioning correctly for 100% of accounts
Account structures follow TCMS naming conventions and organizational standards
All required verification processes completed without delays
2. Campaign Management Execute and optimize paid search campaigns to drive qualified leads while staying within client budgets.
Key Responsibilities
Set and manage budgets for Google Ads and LSA campaigns, ensuring cost‑effective lead generation
Adjust bids to ensure ads are competitive and achieve desired lead volumes
Continuously optimize campaigns to drive conversions while staying within budget
Implement A/B tests for ad copy, landing pages, and targeting (when appropriate)
Create remarketing campaigns using RLSA and audience lists when applicable
Monitor campaigns daily to quickly identify and resolve issues
Apply demographic, device, and geographic targeting based on strategy recommendations
Stay current on Google Ads platform changes, new features, and best practices
Follow established SOPs and best practices for all campaign management activities
Success Metrics
Campaigns optimized weekly with documented changes and rationale
Budget utilization within 5% of target (no significant underspend or overspend)
Issues identified and escalated or resolved within 24 hours
A/B tests running on appropriate accounts with documented learnings
3. Google Business Profile & Local SEO Management Manage and optimize Google Business Profiles and local SEO presence to maximize visibility and engagement in local search results.
Key Responsibilities
Set up, claim, and optimize Google Business Profile listings for new and existing clients
Maintain accurate and complete GBP information including business details, service areas, hours, photos, and services
Create and publish regular GBP posts aligned with seasonal campaigns and client promotions
Build and manage local citation listings across key directories (Google, Yelp, Bing Places, Angi, etc.)
Audit and correct NAP (Name, Address, Phone) inconsistencies across citation sources
Monitor and respond to Google reviews in accordance with TCMS review response guidelines
Flag negative reviews and elevate to the client success team when necessary
Proactively solicit reviews through established outreach processes when applicable
Identify and resolve GBP listing issues such as duplicate listings, suspended profiles, or incorrect edits
Success Metrics
GBP profiles fully optimized and updated for 100% of applicable clients
Citation audits completed on schedule with errors corrected within established timelines
Review responses published within 24–48 hours of receipt
No unresolved GBP suspensions or critical listing errors outstanding
4. Paid Search & Local SEO Analysis & Reporting Analyze campaign and local SEO performance data and deliver clear, actionable reporting to support client success.
Key Responsibilities
Set up and use Google Analytics goals and funnels to track and analyze paid campaign performance
Monitor and analyze key paid search metrics including lead volume, cost per lead, conversion rates, and ROAS
Track and report on local SEO KPIs including GBP views, search impressions, direction requests, call clicks, and review ratings
Work with Agency Analytics to build, maintain, and refine monthly client reports covering both paid and local SEO performance
Create and maintain analytics dashboards for all major metrics across paid and organic local channels
Use data to identify trends, issues, and opportunities for improvement across both channels
Provide performance insights and recommendations to the Head of Paid Search
Document campaign and optimization changes and their impact on performance
Proactively flag underperforming campaigns, GBP listings, or accounts that need attention
Success Metrics
Monthly reports delivered on schedule for all clients, covering both paid and local SEO performance
Dashboards accurate and up-to-date at all times
Performance trends and anomalies identified and communicated promptlyData-driven recommendations provided for both campaign optimization and local SEO improvements
III. Required Qualifications Education & Experience
2+ years of hands‑on experience setting ad strategies, building Google Search Ads campaigns, and actively managing them, including making independent decisions and executing work, not just following checklists or implementing changes directed by others.
Experience with Google Business Profile management and local SEO execution is strongly preferred. Google Search Ads individual certification required.
Technical Skills
Google Ads (Search campaigns): Advanced
Google Local Service Ads: Intermediate
Bing Ads: Intermediate
Google Business Profile management: Intermediate
Local citation management: Intermediate
Review monitoring & response: Intermediate
Conversion tracking setup (GTM, WhatConverts): Intermediate
Reporting tools (Agency Analytics): IntermediateProject management tools (Monday.com, Slack): Intermediate
Landing page builders (Unbounce, Beaver Builder): Basic
Nice-to-Have Skills
Google Remarketing and Display Ads experience
Experience using Adalysis to manage ads accounts
Google Analytics individual certification
Experience with BrightLocal or similar local SEO/citation tools
Core Competencies
Attention to Detail: Maintains extremely high standards for accuracy in account setup, campaign management, and reporting
Analytical Thinking: Loves data and numbers; translates metrics across paid and local SEO channels into tangible actions
Problem Solving: Rolls up sleeves to figure out tough problems independently, but knows when to ask for help
Time Management: Juggles multiple accounts and tasks while producing high-quality work and meeting deadlines
Learning Orientation: Stays current on platform changes across Google Ads and local SEO best practices
Accountability: Does what it takes to get the job done right because they truly care about results
Communication: Provides clear, proactive updates on task status, issues, and recommendations
This is a remote position with the following requirements:
Fast and reliable wired internet connection (minimum 25 Mbps)
Updated computer with a quality headset, microphone, and working webcam for video calls
Quiet, private home office free from distractions
Apple OS (iMac or MacBook) preferred
This job description reflects the current accountabilities for the Paid Search & Local SEO Support seat. Responsibilities may evolve as business needs change.
Job Types: Full-time, Contract
401(k)
Health insurance
Paid time off
Vision insurance
Application Form How to Apply This is an exciting opportunity to take an active part in shaping the future of an award‑winning company dedicated to supporting the people and companies who help make the world a greener place.
To be considered for this role, complete the application form below.
Attach a copy of your resume as a PDF saved using this naming convention: PPCSEO-LastName-FirstName.PDF.
Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next Paid Search Manager! See the full instructions in the form below.
Take the free and quick Myers-Briggs personality type test
at this link .
Screenshot your results (make sure we can see your name on it) and upload it to the application form below.
Take the free and quick DISC test
at this site
and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.
Please note: If you don't follow these steps exactly, your application will not be considered.
We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!
Please write or paste your cover letter in the box below (do not submit it as an attachment). Explain why you feel you are a good fit for this position and tell us specifically which marketing technologies/tools you’ve used and consider yourself to be proficient in. Include the phrase "lobster ravioli" in your cover letter.
Resume & Test Results * Upload your resume and a screenshot of your DISC and Myers-Briggs results here. Drop files here or Max. file size: 50 MB.
Tree Care Marketing Solutions is an equal‑opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.
#J-18808-Ljbffr