Archer Marketing Operations Manager
emergemarket.com, Overland Park, KS, United States
Archer is a leading provider of integrated risk management (IRM) solutions that enable customers to improve strategic decision-making and operational resilience with a modern technology platform that supports qualitative and quantitative analysis driven by both business and IT impacts. As true pioneers in GRC software, Archer remains solely dedicated to helping customers manage risk and compliance domains, from traditional operational risk to emerging issues such as ESG. With over 20 years in the risk management industry, the Archer customer base represents one of the largest pure risk management communities globally, with more than 1,200 customers including more than 50% of the Fortune 500. Learn more at www.ArcherIRM.com.
Role Overview The Marketing Operations Manager is responsible for the systems, processes, and data infrastructure that enable scalable, data-driven marketing. This role manages marketing technology, campaign operations, marketing analytics, and data governance to ensure marketing programs generate measurable pipeline and support revenue growth.
Working closely with Marketing, Revenue Operations, GTM, and IT, this role ensures marketing campaigns are executed efficiently, marketing data remains reliable, and performance insights are available to guide strategic decisions.
This role plays a key part in shaping scalable processes, aligning cross-functional workflows, and ensuring marketing infrastructure can support the pace and complexity of a dynamic growth environment.
Key Responsibilities
Manage administration and configuration of HubSpot Marketing Hub and related marketing technologies
Maintain contact properties, lifecycle stages, segmentation frameworks, and automation workflows
Inform user access, permissions, and system configuration
Ensure integrations between HubSpot, CRM, and other GTM systems function reliably
Maintain documentation and operational standards for marketing platforms
Campaign Operations & Automation
Support the operational setup of marketing campaigns including emails, landing pages, forms, and workflows
Establish campaign structure, naming conventions, and configuration standards
Design and maintain automation programs for lead nurturing and campaign follow-up
Conduct quality assurance reviews prior to campaign launches
Troubleshoot campaign or automation issues as they arise
Lifecycle Management & Lead Processes
Maintain lead lifecycle stages and marketing qualification processes
Partner with GTM to ensure proper lead routing and handoff
Monitor funnel conversion rates and lifecycle performance
Optimize automation supporting lead engagement and qualification
Marketing Analytics & Performance Reporting
Develop and maintain dashboards for marketing performance
Track metrics such as lead generation, engagement, campaign performance, and pipeline contribution
Support leadership with analysis of marketing program effectiveness
Ensure campaigns are structured to support consistent attribution and reporting
Marketing Data Governance
Maintain data standards for marketing contact and account data
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Role Overview The Marketing Operations Manager is responsible for the systems, processes, and data infrastructure that enable scalable, data-driven marketing. This role manages marketing technology, campaign operations, marketing analytics, and data governance to ensure marketing programs generate measurable pipeline and support revenue growth.
Working closely with Marketing, Revenue Operations, GTM, and IT, this role ensures marketing campaigns are executed efficiently, marketing data remains reliable, and performance insights are available to guide strategic decisions.
This role plays a key part in shaping scalable processes, aligning cross-functional workflows, and ensuring marketing infrastructure can support the pace and complexity of a dynamic growth environment.
Key Responsibilities
Manage administration and configuration of HubSpot Marketing Hub and related marketing technologies
Maintain contact properties, lifecycle stages, segmentation frameworks, and automation workflows
Inform user access, permissions, and system configuration
Ensure integrations between HubSpot, CRM, and other GTM systems function reliably
Maintain documentation and operational standards for marketing platforms
Campaign Operations & Automation
Support the operational setup of marketing campaigns including emails, landing pages, forms, and workflows
Establish campaign structure, naming conventions, and configuration standards
Design and maintain automation programs for lead nurturing and campaign follow-up
Conduct quality assurance reviews prior to campaign launches
Troubleshoot campaign or automation issues as they arise
Lifecycle Management & Lead Processes
Maintain lead lifecycle stages and marketing qualification processes
Partner with GTM to ensure proper lead routing and handoff
Monitor funnel conversion rates and lifecycle performance
Optimize automation supporting lead engagement and qualification
Marketing Analytics & Performance Reporting
Develop and maintain dashboards for marketing performance
Track metrics such as lead generation, engagement, campaign performance, and pipeline contribution
Support leadership with analysis of marketing program effectiveness
Ensure campaigns are structured to support consistent attribution and reporting
Marketing Data Governance
Maintain data standards for marketing contact and account data
#J-18808-Ljbffr