Director of Digital Marketing (SF Bay Area)

Director of Digital Marketing (SF Bay Area)

Director of Digital Marketing

High-Profile Creative & Brand Organization — San Francisco, CA (Hybrid)

Our client, a high-profile creative and brand organization, is seeking a Director of Digital Marketing to lead digital strategy, creative storytelling, and multi-platform brand growth across a diverse portfolio of ventures. This includes consumer products, entertainment initiatives, community-impact programs, and premium lifestyle brands.

This is a rare opportunity to shape the digital presence of a widely recognized public figure and their affiliated brands — without being limited to a single vertical. The ideal candidate is a social-native creative operator who can move fluidly between culture, sport, entertainment, and purpose-driven storytelling.

About the Role

The Director of Digital Marketing will architect and execute a unified digital ecosystem across multiple brand pillars. You will lead content strategy, creative direction, social execution, and digital storytelling for a portfolio that spans:

• A public figure’s personal brand
• A creative and production company
• A youth-focused nonprofit
• A premium lifestyle brand
• Community-impact initiatives
• Entertainment and cultural partnerships

This role blends hands‑on content creation , creative leadership , and strategic brand management . You will be responsible for elevating the digital voice, visual identity, and cultural relevance of each brand while ensuring cohesion across the entire ecosystem.

What You’ll Do

Content Strategy & Creative Direction

• Build and own the multi-platform content strategy across TikTok, Instagram, YouTube, LinkedIn, and emerging platforms
• Lead creative direction for short‑form video, storytelling, and brand campaigns
• Oversee shoots, creative production, and real‑time content capture
• Develop platform‑specific narratives that reflect each brand’s voice and values
• Maintain a high bar for visual and narrative quality across all content

Hands‑On Social Execution

• Create, edit, and publish short‑form content when needed
• Respond to cultural moments and real‑time events with speed and accuracy
• Maintain a high‑velocity content pipeline across multiple brands
• Ensure consistent tone, aesthetic, and brand integrity across all channels

Brand Architecture & Multi‑Pillar Storytelling

• Build a cohesive digital identity across multiple brand verticals
• Translate complex brand narratives into accessible, engaging content
• Balance entertainment, lifestyle, community impact, and product storytelling
• Ensure each brand’s digital presence feels distinct yet connected

Team Leadership & Collaboration

• Lead and develop a small team, providing clear direction, coaching, and accountability to ensure high‑quality execution
• Demonstrate a collaborative leadership style, partnering effectively across brand, comms, production, and external creative teams
• Manage and mentor creatives, editors, and freelancers
• Collaborate with external agencies and creative partners
• Foster a collaborative, high‑trust creative environment

Digital Insights & Growth

• Track engagement, sentiment, and growth across platforms
• Identify cultural trends early and translate them into brand‑aligned content
• Use data to refine creative direction and content strategy
• Maintain a pulse on sports culture, entertainment, youth culture, and digital storytelling trends

Who You Are

A Social‑Native Creative

• TikTok and short‑form video culture
• Real‑time content capture
• Sports and entertainment storytelling
• Youth‑driven digital trends
• Premium brand aesthetics

A Hands‑On Operator

• Editing short‑form video
• Writing captions
• Publishing content
• Running shoots
• Working fast and improvising

A Multi‑Pillar Brand Storyteller

• Lifestyle
• Entertainment
• Community impact
• Youth empowerment
• Consumer products
• Personal brand storytelling

Experience We’re Looking For

• 5–10+ years in digital content, social media, creative direction, or brand storytelling
• Experience working with public figures, creators, athletes, or entertainers
• Strong portfolio of short‑form video and social‑first creative work
• Experience directing shoots and managing creative teams
• Ability to thrive in fast‑moving, high‑visibility environments
• Willingness to work evenings/weekends during key events or activations

Important Details

This is a hybrid role requiring three days per week on‑site in the San Francisco office.

Compensation: $180,000–$220,000 annually

Includes comprehensive medical, dental, vision, life/AD&D, retirement benefits, and generous paid time off.

If you are not currently based in the Bay Area, please include details about your relocation timeline, needs, and plan as part of your application.

Occasional travel may be required for events, shoots, and real‑time content capture.

Portfolio Request

Priority will be given to applicants who include a portfolio demonstrating hands‑on creative work , including:

• Short‑form video examples (TikTok, Reels, Shorts) you personally shot, edited, or produced
• Real‑time or event‑driven content
• Multi‑platform social content
• Creative direction samples (moodboards, briefs, storyboards)

This is a full time position

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