Marketing & Social Media Specialist
Life Care Services, Des Moines, IA, United States
Job Description
The Marketing & Social Media Specialist supports digital growth and brand awareness across multiple senior living communities (15-20 brands) and the LCS corporate brand Facebook and Instagram management. This role focuses on social media strategy, content execution, video storytelling, and online engagement, helping showcase the lifestyle, people, and experiences that define each community.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You'll Do:
Social Media Management Plan and execute social media content calendars across platforms Create engaging posts aligned with brand voice and community messaging Capture and edit photo/video content highlighting resident life, team culture, events, and stories Coordinate with community teams to gather content and approvals Monitor comments, messages, and engagement trends Stay current on social media best practices and emerging trends Support occasional paid social campaigns in partnership with agencies or leadership Community Content Coordination
Establish simple processes for communities to submit stories, photos, and updates Attend periodic calls or meetings to encourage participation Ensure consistent representation across brands Analytics & Optimization
Track performance metrics (engagement, reach, growth) Provide insights to improve content effectiveness Help maintain benchmarks and KPIs Secondary / Backup Responsibilities Support blog promotion and distribution on social channels Assist with updating online listings and reputation monitoring as needed Provide backup support for content creation during peak periods What We're Looking For:
Bachelor's Degree in Marketing, Communication or Business-related field, or equivalent years of experience required 2 - 4 years of direct social media or marketing management Experience with video editing tools Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite). Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills Excellent verbal and written communication skills Strong focus on customer service Analytical skills for use in evaluating metrics and data related to performance of marketing efforts Experience managing social media crises and protecting brand reputation Proficiency in Office 365 Excellent project management skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Top Workplace Iowa.
Charity and community involvement.
Outstanding advancement opportunities.
Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 25-50%
Estimated Salary: $57,000 - $71,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
The Marketing & Social Media Specialist supports digital growth and brand awareness across multiple senior living communities (15-20 brands) and the LCS corporate brand Facebook and Instagram management. This role focuses on social media strategy, content execution, video storytelling, and online engagement, helping showcase the lifestyle, people, and experiences that define each community.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You'll Do:
Social Media Management Plan and execute social media content calendars across platforms Create engaging posts aligned with brand voice and community messaging Capture and edit photo/video content highlighting resident life, team culture, events, and stories Coordinate with community teams to gather content and approvals Monitor comments, messages, and engagement trends Stay current on social media best practices and emerging trends Support occasional paid social campaigns in partnership with agencies or leadership Community Content Coordination
Establish simple processes for communities to submit stories, photos, and updates Attend periodic calls or meetings to encourage participation Ensure consistent representation across brands Analytics & Optimization
Track performance metrics (engagement, reach, growth) Provide insights to improve content effectiveness Help maintain benchmarks and KPIs Secondary / Backup Responsibilities Support blog promotion and distribution on social channels Assist with updating online listings and reputation monitoring as needed Provide backup support for content creation during peak periods What We're Looking For:
Bachelor's Degree in Marketing, Communication or Business-related field, or equivalent years of experience required 2 - 4 years of direct social media or marketing management Experience with video editing tools Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite). Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills Excellent verbal and written communication skills Strong focus on customer service Analytical skills for use in evaluating metrics and data related to performance of marketing efforts Experience managing social media crises and protecting brand reputation Proficiency in Office 365 Excellent project management skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Top Workplace Iowa.
Charity and community involvement.
Outstanding advancement opportunities.
Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 25-50%
Estimated Salary: $57,000 - $71,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.