Campaign Manager
Warner Bros., Culver City, CA, United States
Campaign Manager
The Campaign Manager is responsible for the end-to-end execution and performance management of digital advertising campaigns across the WBD digital ecosystem. This role oversees campaign setup, creative trafficking, and scheduling within ad servers ensuring all creative assets meet technical specifications and launch successfully across multiple formats, including video, display, and native. The Campaign Manager monitors campaign delivery and performance throughout the flight, troubleshoots technical or reporting issues, investigates discrepancies, and provides optimization recommendations to support client goals and revenue targets. In collaboration with Sales, Client Success, and technical teams, this role also contributes to process improvements, documentation updates, and operational efficiency while maintaining strong internal relationships and delivering high-quality campaign execution. Setup & Creative Management QA various creatives against site and industry specs using a variety of tools and relay any creative issues to Account Services. Answer any technical questions from Client Success & Sales teams. Complete the setup and scheduling of campaigns within ad servers Google Ad Manager and Freewheel, trafficking various creative formats (video, display banners, native, etc.), across all forms of content (live, on demand, vertical video, addressable), across the entire WBD digital footprint. Troubleshooting Campaign Issues Manage the creation of test pages across various creative types. Investigate discrepancies and creative rendering issues at launch and monitor throughout the flight of the campaign. Manage other technical issues related to delivery, functionality, reporting, or ad-serving technology. Proactively investigate and escalate these issues to appropriate teams for resolution or additional troubleshooting. Campaign Management Monitor campaign launch to ensure all placements within the campaign launch flawlessly. Monitor 1st and 3rd party delivery then report any discrepancies and troubleshoot where necessary. Prepare campaign reporting for use with internal teams. Continually monitor campaign performance throughout the flight of the campaign, ensuring full delivery and provide optimization recommendations, as well as applying knowledge to highlight opportunities for prospective advertisers. Consistently strive to exceed client goals and revenue expectations, while also focusing on personal growth and building relationships within the company. Flexibility and willingness in handling other related tasks, when needed. Organizational Excellence Ensures processes & systems integrations are optimized for efficiency. Assists with updating process documentation. Identify & recommend areas for business improvements & efficiency. Qualifications Minimum of two years of digital trafficking or campaign management experience. Proficiency in the implementation and support of ad campaigns, inclusive of industry advertising technologies. Experience with ad server integrations within applications & sites, including tagging & inventory creation. Proficiency in FreeWheel and Google Ad Manager. Excellent Microsoft Office skills, particularly Excel. Exceptional organization skills with attention to details. Effectively communicate with customers and business stakeholders including site leads, tech leads, sales leads, and others from upper management. Ability to manage multiple tasks concurrently, while ensuring timely completion and appropriate prioritization.
The Campaign Manager is responsible for the end-to-end execution and performance management of digital advertising campaigns across the WBD digital ecosystem. This role oversees campaign setup, creative trafficking, and scheduling within ad servers ensuring all creative assets meet technical specifications and launch successfully across multiple formats, including video, display, and native. The Campaign Manager monitors campaign delivery and performance throughout the flight, troubleshoots technical or reporting issues, investigates discrepancies, and provides optimization recommendations to support client goals and revenue targets. In collaboration with Sales, Client Success, and technical teams, this role also contributes to process improvements, documentation updates, and operational efficiency while maintaining strong internal relationships and delivering high-quality campaign execution. Setup & Creative Management QA various creatives against site and industry specs using a variety of tools and relay any creative issues to Account Services. Answer any technical questions from Client Success & Sales teams. Complete the setup and scheduling of campaigns within ad servers Google Ad Manager and Freewheel, trafficking various creative formats (video, display banners, native, etc.), across all forms of content (live, on demand, vertical video, addressable), across the entire WBD digital footprint. Troubleshooting Campaign Issues Manage the creation of test pages across various creative types. Investigate discrepancies and creative rendering issues at launch and monitor throughout the flight of the campaign. Manage other technical issues related to delivery, functionality, reporting, or ad-serving technology. Proactively investigate and escalate these issues to appropriate teams for resolution or additional troubleshooting. Campaign Management Monitor campaign launch to ensure all placements within the campaign launch flawlessly. Monitor 1st and 3rd party delivery then report any discrepancies and troubleshoot where necessary. Prepare campaign reporting for use with internal teams. Continually monitor campaign performance throughout the flight of the campaign, ensuring full delivery and provide optimization recommendations, as well as applying knowledge to highlight opportunities for prospective advertisers. Consistently strive to exceed client goals and revenue expectations, while also focusing on personal growth and building relationships within the company. Flexibility and willingness in handling other related tasks, when needed. Organizational Excellence Ensures processes & systems integrations are optimized for efficiency. Assists with updating process documentation. Identify & recommend areas for business improvements & efficiency. Qualifications Minimum of two years of digital trafficking or campaign management experience. Proficiency in the implementation and support of ad campaigns, inclusive of industry advertising technologies. Experience with ad server integrations within applications & sites, including tagging & inventory creation. Proficiency in FreeWheel and Google Ad Manager. Excellent Microsoft Office skills, particularly Excel. Exceptional organization skills with attention to details. Effectively communicate with customers and business stakeholders including site leads, tech leads, sales leads, and others from upper management. Ability to manage multiple tasks concurrently, while ensuring timely completion and appropriate prioritization.