Advertising Operations Specialist (Media, Pharma Agency)
Avalere Health, New York, NY, United States
Ad Operations Specialist
The Ad Operations Specialist plays a key role in the execution and delivery of digital advertising campaigns. This position is responsible for setting up, trafficking, monitoring, and optimizing campaigns across multiple platforms to ensure flawless delivery and accurate reporting. The role requires strong attention to detail, technical proficiency, and collaboration with internal teams and external partners to maintain campaign integrity and performance. The role also involves supporting basic data quality practices to help ensure campaign data is consistent, complete, and reliable across reporting outputs. What You'll Do Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines. Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions. Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation. Ensure campaign accuracy: Verify that all campaign components creatives, placements, click-through URLs, trackers, and measurement pixels are accurate and aligned with trafficking sheets before launch. Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags. Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate. Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements. Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation. About You 13 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles. Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools. Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools. Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued. Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns. Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance. Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy. Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment. Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners. Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations. Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have. Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field. $65,000 - $70,000 a year What We Can Offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
The Ad Operations Specialist plays a key role in the execution and delivery of digital advertising campaigns. This position is responsible for setting up, trafficking, monitoring, and optimizing campaigns across multiple platforms to ensure flawless delivery and accurate reporting. The role requires strong attention to detail, technical proficiency, and collaboration with internal teams and external partners to maintain campaign integrity and performance. The role also involves supporting basic data quality practices to help ensure campaign data is consistent, complete, and reliable across reporting outputs. What You'll Do Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines. Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions. Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation. Ensure campaign accuracy: Verify that all campaign components creatives, placements, click-through URLs, trackers, and measurement pixels are accurate and aligned with trafficking sheets before launch. Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags. Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate. Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements. Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation. About You 13 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles. Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools. Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools. Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued. Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns. Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance. Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy. Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment. Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners. Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations. Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have. Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field. $65,000 - $70,000 a year What We Can Offer You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.