Email and Lifecycle Marketing Manager
Flournoy Health Systems, New York, NY, United States
Flournoy Health Systems is seeking a strategic and detail-oriented
Email & Lifecycle Marketing Manager
to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.
This role is
remote, in Georgia , and will require some travel.
You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have
100% fluency in Hubspot
Key Responsibilities
Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences.
Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers.
Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives.
Execution & Campaign Management
Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot.
Work with the design and content team to ensure on-brand, high-performing email creatives.
Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints.
Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates.
Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable.
Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.
Qualifications
3+ years of experience in email or lifecycle marketing, preferably in service-based multiproduct, multilocation business.
Strong understanding of CRM platforms and marketing automation tools (GoHighLevel, HubSpot, Salesforce, etc.).
Hands-on experience managing segmentation, journey building, and automation flows and sequences.
Solid knowledge of email analytics and performance reporting.
Basic HTML/CSS and email template editing experience is a plus.
Exceptional attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
Strong written communication skills and a passion for improving client experience.
Comfortable working in a fast-paced, evolving environment with multiple stakeholders.
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Email & Lifecycle Marketing Manager
to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.
This role is
remote, in Georgia , and will require some travel.
You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have
100% fluency in Hubspot
Key Responsibilities
Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences.
Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers.
Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives.
Execution & Campaign Management
Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot.
Work with the design and content team to ensure on-brand, high-performing email creatives.
Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints.
Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates.
Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable.
Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.
Qualifications
3+ years of experience in email or lifecycle marketing, preferably in service-based multiproduct, multilocation business.
Strong understanding of CRM platforms and marketing automation tools (GoHighLevel, HubSpot, Salesforce, etc.).
Hands-on experience managing segmentation, journey building, and automation flows and sequences.
Solid knowledge of email analytics and performance reporting.
Basic HTML/CSS and email template editing experience is a plus.
Exceptional attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
Strong written communication skills and a passion for improving client experience.
Comfortable working in a fast-paced, evolving environment with multiple stakeholders.
#J-18808-Ljbffr