Lifecycle Marketer
Flournoy Health Systems, Atlanta, GA, United States
Flournoy Health Systems is seeking a strategic and detail-oriented
Email & Lifecycle Marketing Manager
to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.
You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have
100% fluency in Hubspot
This role is
remote in Georgia,
and will require some travel.
Key Responsibilities
2. Execution & Campaign Management
3.
Compliance & Deliverability
Email , SMS & Automation Strategy Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences. Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers. Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives. Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot. Work with the design and content team to ensure on-brand, high-performing email creatives. Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints. Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates. Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable. Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.
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Email & Lifecycle Marketing Manager
to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.
You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have
100% fluency in Hubspot
This role is
remote in Georgia,
and will require some travel.
Key Responsibilities
2. Execution & Campaign Management
3.
Compliance & Deliverability
Email , SMS & Automation Strategy Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences. Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers. Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives. Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot. Work with the design and content team to ensure on-brand, high-performing email creatives. Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints. Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates. Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable. Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.
#J-18808-Ljbffr