Business Development Representative
Formance, New York, NY, United States
About the Job
FORMATION is seeking a Business Development Representative (BDR) to accelerate our growth and be a driving force in our sales engine. ️ Start date: March 2026 Location: NYC As a BDR, you’ll play a critical role in our go-to-market strategy: identifying and qualifying high-potential leads, initiating meaningful conversations with prospects, and building the foundation for long-term customer relationships. You'll be the first point of contact for many of our future customers, and a key voice representing Formance in the market. You’ll work closely with our Account Executives, Product, and Marketing teams to refine messaging, test outreach strategies, and continuously improve how we connect with the right companies. Responsibilities
Sourcing and qualifying new leads across target segments (SaaS platforms, vertical SaaS, fintechs, etc.) Researching and identifying high-potential prospects, understanding their use cases and challenges Crafting thoughtful, personalized outbound messages and campaigns (emails, LinkedIn, video, etc.) Collaborating closely with the founders and AEs to feed and refine our messaging, and iterate on what works Running initial discovery calls and handoffs, becoming the first voice of Formance in many conversations Helping structure a repeatable and scalable outbound motion, turning ad hoc tactics into a proven playbook Logging and analyzing your outreach and results to continuously optimize the process This isn’t your typical plug-and-play sales role with a rigid playbook and ultra-automated CRM workflows (though we do use Attio, and it works well). If you're looking for predictability, this might not be the right fit. But if you love reaching out to new people,
navigating complex conversations , and being part of something you can truly influence, this role is made for you. You’ll be selling to
engineering and product teams , often working with
key decision-makers . While our journey started with our open-source ledger (which still drives strong inbound interest from around the world), we’re now stepping up our game with
strategic outbound campaigns
to tap into high-potential markets (fintech and crypto). Who you are
Over 1+ year of relevant tech sales experience Proven intellectual curiosity, drive, and impact in fields beyond sales. Fluent in English (additional proficiency in French or Spanish is a plus). Strong enthusiasm for the early stages of co-creating a product and shaping Formance's future. Benefits
We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US! About FORMANCE
Formance is building the next-generation financial infrastructure—open-source, developer-first, and built to power the most ambitious fintech products of tomorrow. Formance is global native and serving enterprise companies around the globe, around the clock, to build and scale their financial applications. Backed by top-tier investors, we’re a post-Series A company based in the US and France, experiencing rapid growth with offices in Paris, Lyon, and soon New York City. Learn more about our product Formance technical documentation: https://docs.formance.com/ Formance Github repo: https://github.com/formancehq
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FORMATION is seeking a Business Development Representative (BDR) to accelerate our growth and be a driving force in our sales engine. ️ Start date: March 2026 Location: NYC As a BDR, you’ll play a critical role in our go-to-market strategy: identifying and qualifying high-potential leads, initiating meaningful conversations with prospects, and building the foundation for long-term customer relationships. You'll be the first point of contact for many of our future customers, and a key voice representing Formance in the market. You’ll work closely with our Account Executives, Product, and Marketing teams to refine messaging, test outreach strategies, and continuously improve how we connect with the right companies. Responsibilities
Sourcing and qualifying new leads across target segments (SaaS platforms, vertical SaaS, fintechs, etc.) Researching and identifying high-potential prospects, understanding their use cases and challenges Crafting thoughtful, personalized outbound messages and campaigns (emails, LinkedIn, video, etc.) Collaborating closely with the founders and AEs to feed and refine our messaging, and iterate on what works Running initial discovery calls and handoffs, becoming the first voice of Formance in many conversations Helping structure a repeatable and scalable outbound motion, turning ad hoc tactics into a proven playbook Logging and analyzing your outreach and results to continuously optimize the process This isn’t your typical plug-and-play sales role with a rigid playbook and ultra-automated CRM workflows (though we do use Attio, and it works well). If you're looking for predictability, this might not be the right fit. But if you love reaching out to new people,
navigating complex conversations , and being part of something you can truly influence, this role is made for you. You’ll be selling to
engineering and product teams , often working with
key decision-makers . While our journey started with our open-source ledger (which still drives strong inbound interest from around the world), we’re now stepping up our game with
strategic outbound campaigns
to tap into high-potential markets (fintech and crypto). Who you are
Over 1+ year of relevant tech sales experience Proven intellectual curiosity, drive, and impact in fields beyond sales. Fluent in English (additional proficiency in French or Spanish is a plus). Strong enthusiasm for the early stages of co-creating a product and shaping Formance's future. Benefits
We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US! About FORMANCE
Formance is building the next-generation financial infrastructure—open-source, developer-first, and built to power the most ambitious fintech products of tomorrow. Formance is global native and serving enterprise companies around the globe, around the clock, to build and scale their financial applications. Backed by top-tier investors, we’re a post-Series A company based in the US and France, experiencing rapid growth with offices in Paris, Lyon, and soon New York City. Learn more about our product Formance technical documentation: https://docs.formance.com/ Formance Github repo: https://github.com/formancehq
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