GTM Ecommerce Specialist
Breezy Hill Marketing, Vermont, WI, United States
Breezy Hill Marketing (BHM) is seeking an experienced freelance contractor to provide direct, hands‑on management of paid media and email marketing for an e‑commerce client in the endurance sports nutrition space. The client operates on WooCommerce with Klaviyo and has active Google Ads (including Performance Max) and Meta Ads accounts.
BHM will manage the client relationship, strategy direction, and reporting framework. The contractor will be responsible for day‑to‑day execution, optimization, and platform management. This is a recurring monthly engagement with the expectation of a minimum 3‑month commitment.
Scope of Work Google Ads
Campaign strategy and ongoing optimization across Search and Performance Max (PMax)
PMax asset group management and product feed monitoring
Audience targeting and bidding strategy
ROAS‑focused performance management (target: 7x; floor: 5x)
Meta Ads
Campaign setup, creative deployment, and ongoing optimization
Audience management including retargeting, lookalikes, and interest‑based targeting
Budget pacing and spend management across campaigns
Broadcast email execution — approximately 4 sends per month
List management, segmentation, and suppression maintenance
Template formatting and layout (creative assets supplied by client)
Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase)
Monthly performance reporting
Monthly Deliverables Summary Google Ads: Strategy, PMax, Search optimization (9–13 hrs)
Meta Ads: Campaign setup, creative deployment, ongoing optimization (6–8 hrs)
Meta Ads: Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase) (11–17 hrs)
Total: 26–38 hrs/mo
Required Qualifications Platform Experience
Minimum 3 years managing Google Ads campaigns, including Performance Max
Minimum 3 years managing Meta Ads (Facebook/Instagram) for e‑commerce brands
Proficiency in Klaviyo, including flows, segmentation, and broadcast campaigns
Experience managing Google Merchant Center and product feed optimization
Domain Knowledge
Demonstrated experience with direct‑to‑consumer (DTC) e‑commerce brands
Working knowledge of ROAS‑based performance management and attribution
Familiarity with WooCommerce and Meta Pixel / Google Tag implementation
Experience with Klaviyo‑WooCommerce integration preferred
Communication & Availability
Fluent English speaker — written and verbal communication required
Located in or within one hour of Eastern Standard Time (EST/EDT)
Available for weekly or bi‑weekly check‑in calls during US business hours
Responsive via email within one business day
Compensation BHM engages contractors on a monthly retainer basis. Rate is negotiable based on experience and will be discussed with qualified candidates. Please include your hourly rate or preferred monthly rate in your response.
How to Respond To be considered, please respond directly via LinkedIn message with the following:
Brief overview of relevant experience (2–3 paragraphs or equivalent)
Examples or case studies of Google Ads (PMax preferred) and Meta campaign work
One or two Klaviyo campaign or flow examples with results
Your preferred rate structure (hourly or monthly retainer)
Confirmation of EST timezone and English fluency
Applications without platform‑specific examples will not be considered. BHM is looking for someone who can start within 2–4 weeks of agreement execution.
#J-18808-Ljbffr
BHM will manage the client relationship, strategy direction, and reporting framework. The contractor will be responsible for day‑to‑day execution, optimization, and platform management. This is a recurring monthly engagement with the expectation of a minimum 3‑month commitment.
Scope of Work Google Ads
Campaign strategy and ongoing optimization across Search and Performance Max (PMax)
PMax asset group management and product feed monitoring
Audience targeting and bidding strategy
ROAS‑focused performance management (target: 7x; floor: 5x)
Meta Ads
Campaign setup, creative deployment, and ongoing optimization
Audience management including retargeting, lookalikes, and interest‑based targeting
Budget pacing and spend management across campaigns
Broadcast email execution — approximately 4 sends per month
List management, segmentation, and suppression maintenance
Template formatting and layout (creative assets supplied by client)
Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase)
Monthly performance reporting
Monthly Deliverables Summary Google Ads: Strategy, PMax, Search optimization (9–13 hrs)
Meta Ads: Campaign setup, creative deployment, ongoing optimization (6–8 hrs)
Meta Ads: Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase) (11–17 hrs)
Total: 26–38 hrs/mo
Required Qualifications Platform Experience
Minimum 3 years managing Google Ads campaigns, including Performance Max
Minimum 3 years managing Meta Ads (Facebook/Instagram) for e‑commerce brands
Proficiency in Klaviyo, including flows, segmentation, and broadcast campaigns
Experience managing Google Merchant Center and product feed optimization
Domain Knowledge
Demonstrated experience with direct‑to‑consumer (DTC) e‑commerce brands
Working knowledge of ROAS‑based performance management and attribution
Familiarity with WooCommerce and Meta Pixel / Google Tag implementation
Experience with Klaviyo‑WooCommerce integration preferred
Communication & Availability
Fluent English speaker — written and verbal communication required
Located in or within one hour of Eastern Standard Time (EST/EDT)
Available for weekly or bi‑weekly check‑in calls during US business hours
Responsive via email within one business day
Compensation BHM engages contractors on a monthly retainer basis. Rate is negotiable based on experience and will be discussed with qualified candidates. Please include your hourly rate or preferred monthly rate in your response.
How to Respond To be considered, please respond directly via LinkedIn message with the following:
Brief overview of relevant experience (2–3 paragraphs or equivalent)
Examples or case studies of Google Ads (PMax preferred) and Meta campaign work
One or two Klaviyo campaign or flow examples with results
Your preferred rate structure (hourly or monthly retainer)
Confirmation of EST timezone and English fluency
Applications without platform‑specific examples will not be considered. BHM is looking for someone who can start within 2–4 weeks of agreement execution.
#J-18808-Ljbffr