GTM Ecommerce Specialist Job at Breezy Hill Marketing in Vermont

Breezy Hill Marketing (BHM) is seeking an experienced freelance contractor to provide direct, hands‑on management of paid media and email marketing for an e‑commerce client in the endurance sports nutrition space. The client operates on WooCommerce with Klaviyo and has active Google Ads (including Performance Max) and Meta Ads accounts. BHM will manage the client relationship, strategy direction, and reporting framework. The contractor will be responsible for day‑to‑day execution, optimization, and platform management. This is a recurring monthly engagement with the expectation of a minimum 3‑month commitment. Scope of Work Google Ads Campaign strategy and ongoing optimization across Search and Performance Max (PMax) PMax asset group management and product feed monitoring Audience targeting and bidding strategy ROAS‑focused performance management (target: 7x; floor: 5x) Meta Ads Campaign setup, creative deployment, and ongoing optimization Audience management including retargeting, lookalikes, and interest‑based targeting Budget pacing and spend management across campaigns Broadcast email execution — approximately 4 sends per month List management, segmentation, and suppression maintenance Template formatting and layout (creative assets supplied by client) Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase) Monthly performance reporting Monthly Deliverables Summary Google Ads: Strategy, PMax, Search optimization (9–13 hrs) Meta Ads: Campaign setup, creative deployment, ongoing optimization (6–8 hrs) Meta Ads: Flow monitoring and performance optimization (abandoned cart, welcome series, post‑purchase) (11–17 hrs) Total: 26–38 hrs/mo Required Qualifications Platform Experience Minimum 3 years managing Google Ads campaigns, including Performance Max Minimum 3 years managing Meta Ads (Facebook/Instagram) for e‑commerce brands Proficiency in Klaviyo, including flows, segmentation, and broadcast campaigns Experience managing Google Merchant Center and product feed optimization Domain Knowledge Demonstrated experience with direct‑to‑consumer (DTC) e‑commerce brands Working knowledge of ROAS‑based performance management and attribution Familiarity with WooCommerce and Meta Pixel / Google Tag implementation Experience with Klaviyo‑WooCommerce integration preferred Communication & Availability Fluent English speaker — written and verbal communication required Located in or within one hour of Eastern Standard Time (EST/EDT) Available for weekly or bi‑weekly check‑in calls during US business hours Responsive via email within one business day Compensation BHM engages contractors on a monthly retainer basis. Rate is negotiable based on experience and will be discussed with qualified candidates. Please include your hourly rate or preferred monthly rate in your response. How to Respond To be considered, please respond directly via LinkedIn message with the following: Brief overview of relevant experience (2–3 paragraphs or equivalent) Examples or case studies of Google Ads (PMax preferred) and Meta campaign work One or two Klaviyo campaign or flow examples with results Your preferred rate structure (hourly or monthly retainer) Confirmation of EST timezone and English fluency Applications without platform‑specific examples will not be considered. BHM is looking for someone who can start within 2–4 weeks of agreement execution. #J-18808-Ljbffr