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Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution

Fringe Sport, Austin, TX, United States


We’re looking for a

technical marketing operator

who enjoys building systems that make marketing execution run smoothly.

This role is for someone who likes figuring out

how tools, workflows, and processes fit together

so marketing campaigns launch reliably, product pages stay optimized, and marketing systems work without constant troubleshooting.

If you enjoy turning messy marketing operations into

well-structured systems , you will likely enjoy this role.

This is not a pure “creative marketing” job. It is a role for someone who enjoys

technical marketing systems, process improvement, and disciplined execution .

When this role is done well, campaigns launch on schedule, Shopify product pages continuously improve, marketing systems communicate correctly, and marketing initiatives translate into measurable growth.

The Mission Your mission is to

build, operate, and continuously improve the systems that power Fringe Sport’s marketing execution.

You ensure that:

marketing campaigns launch on schedule

Shopify product pages remain optimized and up to date

marketing tools and integrations function reliably

marketing workflows are documented and repeatable

marketing initiatives move from planning to execution without dropped details

You will operate at the intersection of

marketing, systems, and technology , ensuring our marketing execution becomes faster, more reliable, and more scalable over time.

What You Will Do You will own the

marketing execution systems

that help the marketing team operate efficiently.

Responsibilities include:

Marketing Execution Systems

Maintain the marketing execution calendar and ensure campaigns launch on schedule

Coordinate marketing initiatives across email, paid media, creators, and product launches

Ensure marketing projects move from planning to execution without operational breakdowns

Shopify & Website Optimization

Maintain and optimize Shopify product pages (PDPs)

Ensure product launches and website merchandising align with campaign plans

Identify opportunities to improve product page conversion and product storytelling

Marketing Systems & Integrations

Monitor Shopify, analytics, SEO, and marketing tool integrations

Identify and resolve marketing system or tracking issues quickly

Use AI tools (GPT and others) to accelerate marketing execution

Experiment with AI workflows to improve marketing productivity

Build repeatable systems that reduce manual marketing work

Process Documentation & Improvement

Document marketing workflows and execution processes

Identify operational bottlenecks and propose improvements

Continuously improve how marketing execution is organized and managed

What Success Looks Like When this role is successful:

Marketing projects consistently launch on time and on schedule

Shopify product pages improve conversion and product storytelling

Marketing systems operate reliably without constant troubleshooting

Campaigns execute smoothly across channels

AI tools and automation improve marketing productivity

Marketing workflows become structured, documented, and repeatable

This Role Is Great For Someone Who You will likely thrive in this role if you:

Enjoy working with systems, tools, and technical marketing platforms

Like figuring out how marketing workflows can run more efficiently

Naturally notice when processes could be improved

Enjoy experimenting with AI tools and modern marketing technology

Like building structured systems where details don’t fall through the cracks

Prefer technical marketing execution over purely creative marketing work

Required Experience

Experience working with Shopify or ecommerce platforms

Experience coordinating marketing campaigns, launches, or projects

Familiarity with marketing analytics, tracking, and marketing tools

Experience using AI tools to improve workflows or productivity

Experience working with DTC brands doing $20M+ in annual revenue

Nice To Have

Experience with marketing systems integrations and automation

Familiarity with conversion optimization or behavioral marketing

Experience coordinating creator or affiliate programs

Personal interest in strength training or fitness culture

Compensation

Up to $10K quarterly performance bonus

Compensation can flex upward for exceptional candidates

Location Austin‑based preferred or willing to relocate.

Hybrid role with the majority of time in the office and 1–2 days per week remote.

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