Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution

Want to understand the impact of this role and where we’re headed? Hear directly from our CEO: We’re looking for a technical marketing operator who enjoys building systems that make marketing execution run smoothly. This role is for someone who likes figuring out how tools, workflows, and processes fit together so marketing campaigns launch reliably, product pages stay optimized, and marketing systems work without constant troubleshooting. If you enjoy turning messy marketing operations into well-structured systems , you will likely enjoy this role. This is not a pure “creative marketing” job. It is a role for someone who enjoys technical marketing systems, process improvement, and disciplined execution . When this role is done well, campaigns launch on schedule, Shopify product pages continuously improve, marketing systems communicate correctly, and marketing initiatives translate into measurable growth. The Mission Your mission is to build, operate, and continuously improve the systems that power Fringe Sport’s marketing execution. You ensure that: marketing campaigns launch on schedule Shopify product pages remain optimized and up to date marketing tools and integrations function reliably marketing workflows are documented and repeatable marketing initiatives move from planning to execution without dropped details You will operate at the intersection of marketing, systems, and technology , ensuring our marketing execution becomes faster, more reliable, and more scalable over time. What You Will Do You will own the marketing execution systems that help the marketing team operate efficiently. Responsibilities include: Marketing Execution Systems Maintain the marketing execution calendar and ensure campaigns launch on schedule Coordinate marketing initiatives across email, paid media, creators, and product launches Ensure marketing projects move from planning to execution without operational breakdowns Shopify & Website Optimization Maintain and optimize Shopify product pages (PDPs) Ensure product launches and website merchandising align with campaign plans Identify opportunities to improve product page conversion and product storytelling Marketing Systems & Integrations Monitor Shopify, analytics, SEO, and marketing tool integrations Identify and resolve marketing system or tracking issues quickly Use AI tools (GPT and others) to accelerate marketing execution Experiment with AI workflows to improve marketing productivity Build repeatable systems that reduce manual marketing work Process Documentation & Improvement Document marketing workflows and execution processes Identify operational bottlenecks and propose improvements Continuously improve how marketing execution is organized and managed What Success Looks Like When this role is successful: Marketing projects consistently launch on time and on schedule Shopify product pages improve conversion and product storytelling Marketing systems operate reliably without constant troubleshooting Campaigns execute smoothly across channels AI tools and automation improve marketing productivity Marketing workflows become structured, documented, and repeatable This Role Is Great For Someone Who You will likely thrive in this role if you: Enjoy working with systems, tools, and technical marketing platforms Like figuring out how marketing workflows can run more efficiently Naturally notice when processes could be improved Enjoy experimenting with AI tools and modern marketing technology Like building structured systems where details don’t fall through the cracks Prefer technical marketing execution over purely creative marketing work Required Experience Experience working with Shopify or e-commerce platforms Experience coordinating marketing campaigns, launches, or projects Familiarity with marketing analytics, tracking, and marketing tools Experience using AI tools to improve workflows or productivity Experience working with DTC brands doing $20M+ in annual revenue Nice To Have Experience with marketing systems integrations and automation Familiarity with conversion optimization or behavioral marketing Experience coordinating creator or affiliate programs Personal interest in strength training or fitness culture Compensation Up to $10,000 quarterly performance bonus Compensation can flex upward for exceptional candidates Location Austin-based preferred or willing to relocate. Hybrid role with the majority of time in the office and 1–2 days per week remote. #J-18808-Ljbffr