Marketing Specialist
Insight Global, Folsom, CA, United States
A client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced Digital Marketing & CRM Automation Specialist to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.
Responsibilities
Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
Manage SEO strategy using current best practices and algorithm updates
Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
Build, optimize, and automate email marketing campaigns and nurture sequences
Manage CRM databases, lead pipelines, and funnel performance
Optimize landing pages, CTAs, and conversion paths to increase lead quality
Execute content marketing initiatives including blogs, landing pages, and patient‑focused messaging
Manage organic and paid social media campaigns across relevant platforms
Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
Track performance metrics, analyze results, and report on KPIs across channels
Required Skills and Experience
SEO (latest best practices and algorithm trends)
CRM database management and funnel optimization
Email marketing campaigns and marketing automations
Social media marketing/Content marketing (blogs, landing pages, CTAs)
Compensation: Ranges from $60,000-$69,000 year annual salary. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role include: Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law.
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Responsibilities
Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
Manage SEO strategy using current best practices and algorithm updates
Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
Build, optimize, and automate email marketing campaigns and nurture sequences
Manage CRM databases, lead pipelines, and funnel performance
Optimize landing pages, CTAs, and conversion paths to increase lead quality
Execute content marketing initiatives including blogs, landing pages, and patient‑focused messaging
Manage organic and paid social media campaigns across relevant platforms
Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
Track performance metrics, analyze results, and report on KPIs across channels
Required Skills and Experience
SEO (latest best practices and algorithm trends)
CRM database management and funnel optimization
Email marketing campaigns and marketing automations
Social media marketing/Content marketing (blogs, landing pages, CTAs)
Compensation: Ranges from $60,000-$69,000 year annual salary. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role include: Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law.
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