Digital Marketing Specialist
Insight Global, Folsom, CA, United States
A client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced
Digital Marketing & CRM Automation Specialist
to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.
Responsibilities
Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
Manage SEO strategy using current best practices and algorithm updates
Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
Build, optimize, and automate email marketing campaigns and nurture sequences
Manage CRM databases, lead pipelines, and funnel performance
Optimize landing pages, CTAs, and conversion paths to increase lead quality
Execute content marketing initiatives including blogs, landing pages, and patient-focused messaging
Manage organic and paid social media campaigns across relevant platforms
Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
Track performance metrics, analyze results, and report on KPIs across channels
Required Experience Applicants
must have hands‑on experience
with:
SEO (latest best practices and algorithm trends)
CRM database management and funnel optimization
Email marketing campaigns and marketing automations
Content marketing (blogs, landing pages, CTAs)
Social media marketing (organic and paid)
Video marketing and optimization
Lead generation and sales enablement
Conversion rate optimization
CRM platforms (Zoho CRM required; Salesforce or similar accepted)
Marketing funnel strategy and execution
Preferred Experience
WordPress management and plugin configuration
Building and maintaining CRM workflows (Zoho, Deluge scripting preferred)
Marketing automation, lead scoring, and sales collaboration
KPI tracking and multi‑channel reporting
Zoho Deluge scripting for workflow automations
Server administration (cPanel, DNS, FTP)
Design tools such as Canva, Adobe Creative Suite, or Figma
Outreach experience (email campaigns, backlinking, influencer partnerships)
Analytics and reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheets / Excel advanced formulas)
#J-18808-Ljbffr
Digital Marketing & CRM Automation Specialist
to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.
Responsibilities
Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
Manage SEO strategy using current best practices and algorithm updates
Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
Build, optimize, and automate email marketing campaigns and nurture sequences
Manage CRM databases, lead pipelines, and funnel performance
Optimize landing pages, CTAs, and conversion paths to increase lead quality
Execute content marketing initiatives including blogs, landing pages, and patient-focused messaging
Manage organic and paid social media campaigns across relevant platforms
Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
Track performance metrics, analyze results, and report on KPIs across channels
Required Experience Applicants
must have hands‑on experience
with:
SEO (latest best practices and algorithm trends)
CRM database management and funnel optimization
Email marketing campaigns and marketing automations
Content marketing (blogs, landing pages, CTAs)
Social media marketing (organic and paid)
Video marketing and optimization
Lead generation and sales enablement
Conversion rate optimization
CRM platforms (Zoho CRM required; Salesforce or similar accepted)
Marketing funnel strategy and execution
Preferred Experience
WordPress management and plugin configuration
Building and maintaining CRM workflows (Zoho, Deluge scripting preferred)
Marketing automation, lead scoring, and sales collaboration
KPI tracking and multi‑channel reporting
Zoho Deluge scripting for workflow automations
Server administration (cPanel, DNS, FTP)
Design tools such as Canva, Adobe Creative Suite, or Figma
Outreach experience (email campaigns, backlinking, influencer partnerships)
Analytics and reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheets / Excel advanced formulas)
#J-18808-Ljbffr