Digital Content Marketing Manager
Self Opportunity, Inc., Dallas, TX, United States
A successful and rapidly growing multi-unit restaurant group is seeking a
Digital Content Marketing Manager
to lead and execute a high-impact, multi-channel content strategy across several brands and concepts.
This is
not
a role for a single-platform content creator or influencer. We’re looking for a
strategic marketing professional
with a strong academic foundation and a proven track record of building, managing, and optimizing content across multiple digital channels and business units.
What You’ll Do
Develop and lead comprehensive digital content strategies across multiple restaurant concepts
Align content initiatives with brand positioning, revenue goals, and guest acquisition strategies
Oversee content calendars across web, email, social, and paid channels
Drive performance across platforms including web, email marketing, social media, and paid digital campaignsEnsure consistency in brand voice, messaging, and visual identity across all touchpoints
Collaborate with internal stakeholders and external partners to execute campaigns at scale
Performance & Optimization
Analyze campaign performance, engagement metrics, and conversion data to refine strategies
Leverage data to inform content decisions and continuously improve ROI
Manage A/B testing, SEO/SEM alignment, and digital funnel optimization
Brand & Growth Initiatives
Support new store openings, promotions, and brand initiatives with targeted content strategies
Identify opportunities to expand digital presence and customer engagement
Stay ahead of trends while maintaining a disciplined, results-driven approach
What We’re Looking For
Bachelor’s degree in Marketing, Communications, Business, or related field ( required )
4–7+ years of experience in digital marketing or content strategy (multi-unit or multi-brand experience strongly preferred)
Proven success managing
multi-channel campaigns across multiple brands or business units
Strong understanding of digital ecosystems including SEO, paid media, email marketing, and analytics platforms
Experience working within structured marketing environments—not solely as an independent content creator or influencer
Ability to balance strategy and execution in a fast-paced, multi-concept environment
Highly organized with the ability to manage multiple priorities and stakeholders simultaneously
Why This Role
Join a
growing, well-capitalized restaurant group
with multiple concepts and expansion plans
High visibility role with direct impact on brand growth and revenue
Opportunity to build and scale structured digital marketing initiatives across a diverse portfolio
Collaborative leadership team with a strong operational foundation
#J-18808-Ljbffr
Digital Content Marketing Manager
to lead and execute a high-impact, multi-channel content strategy across several brands and concepts.
This is
not
a role for a single-platform content creator or influencer. We’re looking for a
strategic marketing professional
with a strong academic foundation and a proven track record of building, managing, and optimizing content across multiple digital channels and business units.
What You’ll Do
Develop and lead comprehensive digital content strategies across multiple restaurant concepts
Align content initiatives with brand positioning, revenue goals, and guest acquisition strategies
Oversee content calendars across web, email, social, and paid channels
Drive performance across platforms including web, email marketing, social media, and paid digital campaignsEnsure consistency in brand voice, messaging, and visual identity across all touchpoints
Collaborate with internal stakeholders and external partners to execute campaigns at scale
Performance & Optimization
Analyze campaign performance, engagement metrics, and conversion data to refine strategies
Leverage data to inform content decisions and continuously improve ROI
Manage A/B testing, SEO/SEM alignment, and digital funnel optimization
Brand & Growth Initiatives
Support new store openings, promotions, and brand initiatives with targeted content strategies
Identify opportunities to expand digital presence and customer engagement
Stay ahead of trends while maintaining a disciplined, results-driven approach
What We’re Looking For
Bachelor’s degree in Marketing, Communications, Business, or related field ( required )
4–7+ years of experience in digital marketing or content strategy (multi-unit or multi-brand experience strongly preferred)
Proven success managing
multi-channel campaigns across multiple brands or business units
Strong understanding of digital ecosystems including SEO, paid media, email marketing, and analytics platforms
Experience working within structured marketing environments—not solely as an independent content creator or influencer
Ability to balance strategy and execution in a fast-paced, multi-concept environment
Highly organized with the ability to manage multiple priorities and stakeholders simultaneously
Why This Role
Join a
growing, well-capitalized restaurant group
with multiple concepts and expansion plans
High visibility role with direct impact on brand growth and revenue
Opportunity to build and scale structured digital marketing initiatives across a diverse portfolio
Collaborative leadership team with a strong operational foundation
#J-18808-Ljbffr