Google Ads Specialist Job at Express Capital in Anaheim

Job Summary: Express Capital is growing fast, and we’re looking for a Google Ads Specialist who can own both the technical and strategic sides of our Google Ads performance. This role is perfect for someone who loves digging into data, tightening up tracking, optimizing landing pages, and making smart decisions that drive high‑quality leads. About the Company: Express Capital Funding is a direct lender providing commercial working capital loans and merchant cash advances nationally. We originate, fund, and service all transactions in-house. Fast-growing and profitable company preparing to almost double in size over the next year. Committed to a work-life balance and unlimited opportunities for personal and professional growth. Positive, energetic, passionate, business casual environment with a management team that is committed to your success. Fantastic benefits (Medical, Dental, and Vision), employer match matching 401(k), and Paid time off. What You’ll Do Manage and optimize Google Ads with a focus on data accuracy, tracking, and backend performance Build campaigns, ad groups, and keyword structures designed for speed testing and rapid iteration Set up and troubleshoot GA4 + GTM conversion tracking and attribution Optimize landing pages for conversion rate, clarity, and load speed Monitor ad spend, pacing, and CPL targets to ensure efficient scaling Run structured A/B tests across ads, landing pages, and audiences Analyze performance trends and identify what’s actually driving results Build dashboards and reporting that give leadership clear visibility Strategic Ownership Develop a testing roadmap for campaigns and landing pages Identify scaling opportunities based on performance and lead quality Recommend budget allocation and funnel improvements Translate complex data into clear, actionable strategies What You Bring 3-5+ years with Google Analytics, Google Ads, and GTM Experience in finance, lending, insurance, or high‑intent lead gen Strong analytical skills and comfort making data‑driven decisions Experience optimizing landing pages and managing CPL‑focused budgets Ability to build campaigns from scratch and run structured tests #J-18808-Ljbffr