Associate Influencer Strategist, Influencer Job at M Booth in New York

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game‑changing insights that result in campaigns that win in the marketplace. We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth. We are a collaborative mid‑sized agency with an immediate opportunity for an Associate Influencer Strategist to join our growing team ! What You’ll Do: As Associate Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming. You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. You’re expected to be tenacious. Who You Are: What and who is trending and applying that to influencer programming in both planned and real‑time moments How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments Creative and not a box checker A critical thinker who goes beyond the surface level Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects Someone who thrives in fast‑moving and collaborative environment We have a one‑team one dream approach; there is no “me” in team Exceptional problem‑resolution skills, including the ability to think creatively and outside the box What You’ll Do: Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid Contribute in a meaningful way to the influencer strategy and programming (end‑to‑end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell‑in major culture‑forward programming. Including: Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise” Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on a programmatic and ad hoc basis that can drive cultural relevance for our clients Instrumental in the day‑to‑day management of collaborations and partnerships Growth towards an expert in negotiations and contract reviews, both with influencer partners and third‑party vendors with a clear understanding of legal + scope guardrails and payment terms Demonstrate program success via strong reporting and storytelling Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one‑of‑a‑kind “ways in” for brands harnessing these trends Support the team in a day‑to‑day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc. Build strong relationship that establishes trust with clients Program Oversight & Management: Design work plans for programs Ensure work output is the best it can be (of self and team members) Collaborate within integrated agency teams and with agency partners Problem‑solve quickly when issues arise Demonstrate expertise in approval processes and legal requirements per individual client needs Team Management: Be motivational and inspiring, implementing ideas that help build culture Challenger of status quo What You’ll Bring: Experience in influencer marketing, CPG, food or spirits experience a plus Experience with tastemaker/influencer ID, negotiation, contracting and activation management In touch with cultural and industry trends Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc. 2‑3 years of experience Is self‑directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed Bachelor’s Degree What We’ll Bring: Here are a few highlights of the benefits we offer at M Booth: A workplace that’s alive with courage, ideas, respect and humanity Professional growth and development programs to help advance your career Comprehensive health care and wellness plans for your entire family A 401(k) Savings Plan and Flexible Spending Accounts Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays Additional Perks: Family Leave, Well‑Being Programs, and Commuter Benefits SALARY: $56K - $70K Our Flexible Work Policy: Location: Remote - Tri‑State area (NY, NJ, CT) within easy reach of New York City. We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event. M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr In Summary: M Booth is a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity . We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders . As Associate Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming . En Español: En M Booth, somos una agencia de comunicación basada en la cultura que atrae a las mejores personas y marcas al lugar de trabajo lleno de coraje, ideas, respeto y humanidad. Estamos implacablemente apasionados por nuestros clientes y su negocio, ya sea que eso signifique permanecer a la vanguardia de la evolución social e influyente, afilar nuestras habilidades adquiridas para contar historias o liberar conocimientos innovadores que resultan en campañas ganadoras del mercado. Somos un entorno laboral híbrido y creemos que la inspiración, relevancia y liderazgo se centran en cómo lo haces, no desde dónde lo haces. Animamos a todos nuestros empleados a Be IRL este código significa ser Líderes Influencer Relevantos. Ahora, más que aportar nuestra interacciones estratégicas y nuestras relaciones son críticas para el éxito de nuestra comunidad. ¡Nos permiten desarrollar un proceso de intercambio de pensamiento que nos permita trabajar juntos con todas nuestras empresas asociadas y crear una gran oportunidad de influencia! Tu papel será ayudar a poner a nuestros clientes en la vanguardia del espíritu cultural, generando relevancia, capacidad de discusión y valor para nuestros clientes, a través de las lentes de los canales sociales propiedad de marca e influencers programación. Se espera que seas tenaz. Quien eres: Qué y quién está en tendencia y aplicándolo a la programación de influencers tanto en momentos planificados como en tiempo real Cómo crear las conexiones adecuadas para los influenciadores y creadores de marcas de manera creativa, innovadora y revolucionaria que entusiasmen a los clientes, tanto en tiempos planificables como oportunistas Creativo y no un controlador de cajas Un pensador crítico que va más allá del nivel superficial Habilidades de comunicación claras, excelentes, articuladas al presentarles a clientes, equipos y nuevas perspectivas comerciales Alguien que prospera en entornos rápidos y colaborativos Tenemos un enfoque único-equipo; no hay me en el equipo habilidades excepcionales de resolución de problemas, incluida la capacidad de pensar creativamente y fuera de la caja Lo que vas a hacer: diseñar cuentas estratégicas de negocios/gobiernos y trabajar con miembros del equipo de moda para desarrollar estrategias de cultura artesanal -para lograr objetivos clave entre los clientes (incluyendo programas de gestión de ruido e influencer) Incluyendo: Identificar y conectar de manera proactiva a las marcas con influencers/tastemakers/creadores de contenido que los pondrán en la vanguardia de la cultura Gestionar y supervisar las integraciones de influenciadores/partners + programas que hablen con nuestros objetivos de marca y make noise Fortalecer relaciones con e introducir en el pliegue de marcas a través de una base programática y ad hoc que pueda impulsar la relevancia cultural para nuestros clientes Instrumental en la gestión diaria de colaboraciones e influencias Crecimiento hacia un experto en negociaciones e revisiones de contratos, tanto con socios influyentes como con terceros proveedores con una clara comprensión del alcance legal y límites de pago Demonstrar relaciones de éxito con los creadores de sabor relevantes e influyente en el plegado de marcos sobre una base programatica y ad-hoc que puede generar importancia cultural para sus clientes Instrumentación y desarrollo de estrategias sociales Consultrability Experiencia Enspectabilidad Inclusión Está disponible en cada uno de los siguientes aspectos: Conoce cómo manejar para obtener lo que necesitan para tener éxito Licenciatura Lo que traemos: Aquí hay algunos puntos destacados de los beneficios que ofrecemos en M Booth: Un lugar de trabajo que vive con coraje, ideas, respeto y humanidad Programas de crecimiento y desarrollo profesional para ayudar a avanzar en su carrera Planes integrales de salud y bienestar para toda la familia A 401 ((k) Plan de ahorro y cuentas de gasto flexibles Féricas pagadas, tiempo libre remunerado ilimitado (Personal, enfermo, vacaciones), y viernes de verano Perfijos adicionales: permiso familiar, programas de bienestar y beneficios de viajeros SALARY: $56K - $70K Nuestra política de empleo flexible: ubicación remota - área tri-estatal (NY, NJ, Booth) dentro de Nueva York. Creemos que nuestro empleador puede asistir fácilmente a cualquier situación laboral sin discapacidad genética. Todos nuestros candidatos pueden ser considerados como una persona protegida por las leyes federales, el estatuto del sexo o la identidad sexual en nuestras oficinas, si se trata de un centro de trabajo protegido por derechos laborales, etc.