CRM & Lifecycle Marketing Specialist
Super Star Car Wash, Willcox, AZ, United States
Lifecycle Marketing Specialist
Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We are looking for a Lifecycle Marketing Specialist with deep expertise in Attentivesomeone who understands what effective CRM and SMS programs look like and is confident owning the hands-on build, optimization, and execution of them. In this role, you will serve as the primary operator of our CRM and personalization platforms, with a strong focus on maximizing our investment in Attentive. You'll manage day-to-day campaign creation, segmentation, journey automation, and performance optimizationusing customer insights and behavioral data to continuously elevate engagement and retention. Working closely with the Director of Digital & Lifecycle, you will influence lifecycle strategy while owning its execution. Because you are closest to performance metrics and customer behavior, you will play a critical role in identifying opportunities, diagnosing gaps, and making informed recommendations that move the business forward. This position is ideal for someone who thrives in a hands-on environmentan Attentive power user who loves building high-performing SMS and email journeys, experimenting through testing, and driving measurable improvement across the customer lifecycle. This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote. Candidates should include any relevant experience with Attentive to be considered. Only local candidates will be considered. What You'll Be Doing
CRM & Lifecycle Execution Own execution of lifecycle marketing programs across email and SMS, including automated journeys and campaign sends Build and manage lifecycle journeys including welcome, activation, frequency, upsell, retention, and win-back programs Own lifecycle promotion execution including coupon execution, testing, and optimization Manage SSCW's Attentive Wallet program, including offer deployment, optimization, and performance tracking Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition, engagement, and retention Execute campaigns supporting promotions, launches, and key business initiatives Platform Ownership & Campaign Management Serve as SSCW's expert user of Attentive and daily operator of CRM platforms Personally build campaigns, journeys, segments, and targeting logic (not agency-managed execution) Own QA, scheduling, testing setup, and campaign deployment Maintain strong platform organization, documentation, and campaign hygiene Act as SSCW's internal subject matter expert on lifecycle platform capabilities and best practices Performance Monitoring & Optimization Closely monitor lifecycle campaign and journey performance including engagement, revenue, retention, and conversion Identify performance trends and proactively recommend optimizations Run A/B tests across messaging, timing, segmentation, and offers Continuously improve personalization and targeting based on performance insights Help improve lifecycle efficiency and customer value through ongoing optimization Track coupon and wallet performance, identifying opportunities to improve redemption, frequency, and ROI Insights & Recommendations Act as the closest voice to lifecycle performance and customer engagement trends Provide clear insights into what is working, what is not, and where opportunities exist Make recommendations on messaging, targeting, and personalization improvements Translate CRM data into actionable insights for the broader marketing team Cross-Functional Collaboration Partner with Brand to ensure lifecycle messaging is on-brand and effective Support major marketing initiatives through lifecycle campaign execution Collaborate with Analytics on segmentation and performance insights Partner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance Work with Paid Media to align acquisition and lifecycle journeys What We're Looking For 3+ years in lifecycle marketing, CRM or retention focused roles required Hands-on Attentive experience required, executing campaigns in CRM platforms (Braze, Salesforce Marketing Cloud, HubSpot, Zoho, or Klaviyo a plus) Demonstrated experience as a hands-on CRM operator, not just strategy or agency management B2C experience strongly preferred Strong understanding of lifecycle marketing best practices and customer engagement principles Experience building and optimizing automated lifecycle journeys Strong analytical mindset and comfort interpreting performance data Experience running tests and improving marketing performance through iteration Strong attention to detail and operational discipline Highly organized and comfortable managing multiple campaigns simultaneously Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required What Success Looks Like Strong, well-optimized lifecycle programs driving measurable and attributable retention and revenue impact Continuous performance improvements through testing and personalization Clear insights into customer engagement and lifecycle trends Faster campaign deployment and testing velocity A CRM function that operates with rigor, speed, and best practices Why Super Star Car Wash Super Star Car Wash isn't just a place to get your car washed. It's where you leave your messes and stresses behind. With over 111 locations across AZ, CA, CO, and TX, we're your ultimate sidekick for top-notch car wash services that truly shine. Since the start, we've focused on reliability, unlimited car washes, and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices, while giving back to our communities through partnerships, fundraising, and charity work. Join us for clean cars and personal growth! What We Provide Medical / Dental / Vision coverage STD, LTD and Life Insurance Options 401(k) with company match Free unlimited car washes Paid vacation and sick time Company holidays Employee Assistance Program Tuition reimbursement Employee Referral Program Salary range $70,000$85,000 per year. The pay rate for the successful candidate will depend on relevant experience and skills. Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws, ordinances and regulations for all applicants and employees. We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to jobs@sscwaz.com and let us know the nature of your request and your contact information.
Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We are looking for a Lifecycle Marketing Specialist with deep expertise in Attentivesomeone who understands what effective CRM and SMS programs look like and is confident owning the hands-on build, optimization, and execution of them. In this role, you will serve as the primary operator of our CRM and personalization platforms, with a strong focus on maximizing our investment in Attentive. You'll manage day-to-day campaign creation, segmentation, journey automation, and performance optimizationusing customer insights and behavioral data to continuously elevate engagement and retention. Working closely with the Director of Digital & Lifecycle, you will influence lifecycle strategy while owning its execution. Because you are closest to performance metrics and customer behavior, you will play a critical role in identifying opportunities, diagnosing gaps, and making informed recommendations that move the business forward. This position is ideal for someone who thrives in a hands-on environmentan Attentive power user who loves building high-performing SMS and email journeys, experimenting through testing, and driving measurable improvement across the customer lifecycle. This role will work out of our North Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote. Candidates should include any relevant experience with Attentive to be considered. Only local candidates will be considered. What You'll Be Doing
CRM & Lifecycle Execution Own execution of lifecycle marketing programs across email and SMS, including automated journeys and campaign sends Build and manage lifecycle journeys including welcome, activation, frequency, upsell, retention, and win-back programs Own lifecycle promotion execution including coupon execution, testing, and optimization Manage SSCW's Attentive Wallet program, including offer deployment, optimization, and performance tracking Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition, engagement, and retention Execute campaigns supporting promotions, launches, and key business initiatives Platform Ownership & Campaign Management Serve as SSCW's expert user of Attentive and daily operator of CRM platforms Personally build campaigns, journeys, segments, and targeting logic (not agency-managed execution) Own QA, scheduling, testing setup, and campaign deployment Maintain strong platform organization, documentation, and campaign hygiene Act as SSCW's internal subject matter expert on lifecycle platform capabilities and best practices Performance Monitoring & Optimization Closely monitor lifecycle campaign and journey performance including engagement, revenue, retention, and conversion Identify performance trends and proactively recommend optimizations Run A/B tests across messaging, timing, segmentation, and offers Continuously improve personalization and targeting based on performance insights Help improve lifecycle efficiency and customer value through ongoing optimization Track coupon and wallet performance, identifying opportunities to improve redemption, frequency, and ROI Insights & Recommendations Act as the closest voice to lifecycle performance and customer engagement trends Provide clear insights into what is working, what is not, and where opportunities exist Make recommendations on messaging, targeting, and personalization improvements Translate CRM data into actionable insights for the broader marketing team Cross-Functional Collaboration Partner with Brand to ensure lifecycle messaging is on-brand and effective Support major marketing initiatives through lifecycle campaign execution Collaborate with Analytics on segmentation and performance insights Partner with Brand and Creative to develop new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance Work with Paid Media to align acquisition and lifecycle journeys What We're Looking For 3+ years in lifecycle marketing, CRM or retention focused roles required Hands-on Attentive experience required, executing campaigns in CRM platforms (Braze, Salesforce Marketing Cloud, HubSpot, Zoho, or Klaviyo a plus) Demonstrated experience as a hands-on CRM operator, not just strategy or agency management B2C experience strongly preferred Strong understanding of lifecycle marketing best practices and customer engagement principles Experience building and optimizing automated lifecycle journeys Strong analytical mindset and comfort interpreting performance data Experience running tests and improving marketing performance through iteration Strong attention to detail and operational discipline Highly organized and comfortable managing multiple campaigns simultaneously Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required What Success Looks Like Strong, well-optimized lifecycle programs driving measurable and attributable retention and revenue impact Continuous performance improvements through testing and personalization Clear insights into customer engagement and lifecycle trends Faster campaign deployment and testing velocity A CRM function that operates with rigor, speed, and best practices Why Super Star Car Wash Super Star Car Wash isn't just a place to get your car washed. It's where you leave your messes and stresses behind. With over 111 locations across AZ, CA, CO, and TX, we're your ultimate sidekick for top-notch car wash services that truly shine. Since the start, we've focused on reliability, unlimited car washes, and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices, while giving back to our communities through partnerships, fundraising, and charity work. Join us for clean cars and personal growth! What We Provide Medical / Dental / Vision coverage STD, LTD and Life Insurance Options 401(k) with company match Free unlimited car washes Paid vacation and sick time Company holidays Employee Assistance Program Tuition reimbursement Employee Referral Program Salary range $70,000$85,000 per year. The pay rate for the successful candidate will depend on relevant experience and skills. Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws, ordinances and regulations for all applicants and employees. We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to jobs@sscwaz.com and let us know the nature of your request and your contact information.