Product Marketing Manager
Moodys Northwest Consulting, Culver City, CA, United States
Start
Date : ASAP Duration : 9 months with potential to extend or convert to FTE Role: We are looking for a Product Marketing Manager to serve as O&O’s single point of contact (SPOC), leading in-app artist merchandising purchases end-to-end, including developing strategy, building experiment roadmaps, and coordinating operational support. In this role, you'll drive artist merchandising goals by collaborating with channel managers across owned platforms (including in-app messaging, email, push notifications, landing pages, and browse home) to develop and execute comprehensive testing to drive customer growth (Deliver Results). This role requires strong hypothesis generation to optimize for the best customer experience (Think Big), while balancing the need to drive quality in-app experience (Customer Obsession). This role is tactical with opportunity to automate and streamline existing mechanisms and systems (Invent and Simplify). To be successful in this role, you must be analytical to identify trends and insights across cohorts, placements, and devices (Dive Deep) while partnering closely with product and marketing teams (Earn Trust) to unlock new opportunities for growth. Primary Goal: Accelerate velocity for Artist Merch campaigns and strategy across O&O channels Increase number of unique Client’s Music app listeners (US) who have purchased music merch via Client (mShop or Client’s Music app). Automate marketing workflows and optimize existing mechanisms Key Responsibilities: Lead Campaign Strategy & Execution: Define and execute launch strategies for new artist merchandise, including in-app exclusives, to drive Client’s Music app customer growth and engagement goals. Leverage Client Tools to Develop Channel Strategy and Execution: Develop phasing plan for testing, delivering campaigns for O&O channels, and leveraging data to deliver highly targeted and contextualized experiences. Optimize Messaging & Positioning: Craft compelling, customer-centeric positioning and messaging that educates and engages customers across in-app messaging, email, push, and landing experiences. Collaboration with Music Merch team: Partner with Merch Marketing team to align messaging with fan moments or cultural demand drivers (i.e., tour, festivals, new albums) Experimentation & Optimization: Own experiment roadmap, working with channel managers and partner teams to ideate and develop hypotheses to optimize O&O placements to drive higher engagement, sign-ups, and retention. Collaboration with Technical Partners: Collaborate with Product Managers, Engineers, and Data Scientists to test hypotheses, identify opportunities for personalization, and develop requirements for automation. Basic Qualifications: 4+ years of professional, non-internship experience in marketing, growth, or product management roles. Experience building, executing and scaling cross-functional programs or marketing campaigns from ideation to completion. Proven ability to develop and execute GTM strategies that drive customer adoption across the customer lifecycle. Strong analytical skills, with experience interpreting large data sets and making data-informed decisions. Comfort working closely with engineers, data scientists, and PMs to bring technical products to market. Excellent storytelling, writing, and communication skills. Bachelor’s degree in marketing, business, engineering, or related field. Preferred Qualifications: Experience with marketing in retail, eCommerce or mobile apps. Familiarity with lifecycle marketing across push, email, and in-app messaging. Experience with marketing platforms (Braze, Iterable, Swrve, Adobe, Localytics etc.) Experience with data tools (Excel, Tableau, Looker, ThoughtSpot, Quicksight). Experience marketing products across Android, iOS, desktop, and connected devices. Knowledge of experimentation frameworks and performance metrics. MBA or advanced degree is a plus. About us: Moodys NWC is a result-driven management consulting firm headquartered in the Seattle metropolitan area. We specialize in best-fit consulting based on client needs, with a focus on all aspects of digital product management. We have an active role that we are looking to assist our premier client with and are looking for an experienced consultant with the right set of values. For us, personality fit is paramount. We are looking for self-starters who are experienced but flexible in their approach and have a customer-focused outlook. Our consultants go above and beyond, focus on the end goal, and do what it takes to deliver the desired results. If you are someone who fits the above job description, then please look at the specific opportunity and let us know why you are a good fit for Moodys NWC. Our compensation reflects the cost of labor across several US geographic markets. The salary for this position ranges from $80k/yr in our lowest geographic market up to $90k/yr in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Other forms of compensation are offered in the form of medical, vision, and dental benefits. Moodys NWC believes in a culture of diversity, acceptance, and belonging. We are committed to being an equal opportunity employer and hiring without discrimination, including based on race, color, creed, national origin, sex, marital status, age, sexual orientation, gender identity, disability, medical status, or veteran status. Moodys NWC complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please submit a contact form here: https://moodysnwc.com/contact-us/
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Date : ASAP Duration : 9 months with potential to extend or convert to FTE Role: We are looking for a Product Marketing Manager to serve as O&O’s single point of contact (SPOC), leading in-app artist merchandising purchases end-to-end, including developing strategy, building experiment roadmaps, and coordinating operational support. In this role, you'll drive artist merchandising goals by collaborating with channel managers across owned platforms (including in-app messaging, email, push notifications, landing pages, and browse home) to develop and execute comprehensive testing to drive customer growth (Deliver Results). This role requires strong hypothesis generation to optimize for the best customer experience (Think Big), while balancing the need to drive quality in-app experience (Customer Obsession). This role is tactical with opportunity to automate and streamline existing mechanisms and systems (Invent and Simplify). To be successful in this role, you must be analytical to identify trends and insights across cohorts, placements, and devices (Dive Deep) while partnering closely with product and marketing teams (Earn Trust) to unlock new opportunities for growth. Primary Goal: Accelerate velocity for Artist Merch campaigns and strategy across O&O channels Increase number of unique Client’s Music app listeners (US) who have purchased music merch via Client (mShop or Client’s Music app). Automate marketing workflows and optimize existing mechanisms Key Responsibilities: Lead Campaign Strategy & Execution: Define and execute launch strategies for new artist merchandise, including in-app exclusives, to drive Client’s Music app customer growth and engagement goals. Leverage Client Tools to Develop Channel Strategy and Execution: Develop phasing plan for testing, delivering campaigns for O&O channels, and leveraging data to deliver highly targeted and contextualized experiences. Optimize Messaging & Positioning: Craft compelling, customer-centeric positioning and messaging that educates and engages customers across in-app messaging, email, push, and landing experiences. Collaboration with Music Merch team: Partner with Merch Marketing team to align messaging with fan moments or cultural demand drivers (i.e., tour, festivals, new albums) Experimentation & Optimization: Own experiment roadmap, working with channel managers and partner teams to ideate and develop hypotheses to optimize O&O placements to drive higher engagement, sign-ups, and retention. Collaboration with Technical Partners: Collaborate with Product Managers, Engineers, and Data Scientists to test hypotheses, identify opportunities for personalization, and develop requirements for automation. Basic Qualifications: 4+ years of professional, non-internship experience in marketing, growth, or product management roles. Experience building, executing and scaling cross-functional programs or marketing campaigns from ideation to completion. Proven ability to develop and execute GTM strategies that drive customer adoption across the customer lifecycle. Strong analytical skills, with experience interpreting large data sets and making data-informed decisions. Comfort working closely with engineers, data scientists, and PMs to bring technical products to market. Excellent storytelling, writing, and communication skills. Bachelor’s degree in marketing, business, engineering, or related field. Preferred Qualifications: Experience with marketing in retail, eCommerce or mobile apps. Familiarity with lifecycle marketing across push, email, and in-app messaging. Experience with marketing platforms (Braze, Iterable, Swrve, Adobe, Localytics etc.) Experience with data tools (Excel, Tableau, Looker, ThoughtSpot, Quicksight). Experience marketing products across Android, iOS, desktop, and connected devices. Knowledge of experimentation frameworks and performance metrics. MBA or advanced degree is a plus. About us: Moodys NWC is a result-driven management consulting firm headquartered in the Seattle metropolitan area. We specialize in best-fit consulting based on client needs, with a focus on all aspects of digital product management. We have an active role that we are looking to assist our premier client with and are looking for an experienced consultant with the right set of values. For us, personality fit is paramount. We are looking for self-starters who are experienced but flexible in their approach and have a customer-focused outlook. Our consultants go above and beyond, focus on the end goal, and do what it takes to deliver the desired results. If you are someone who fits the above job description, then please look at the specific opportunity and let us know why you are a good fit for Moodys NWC. Our compensation reflects the cost of labor across several US geographic markets. The salary for this position ranges from $80k/yr in our lowest geographic market up to $90k/yr in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Other forms of compensation are offered in the form of medical, vision, and dental benefits. Moodys NWC believes in a culture of diversity, acceptance, and belonging. We are committed to being an equal opportunity employer and hiring without discrimination, including based on race, color, creed, national origin, sex, marital status, age, sexual orientation, gender identity, disability, medical status, or veteran status. Moodys NWC complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please submit a contact form here: https://moodysnwc.com/contact-us/
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