Marketing Manager- Franchise Development
Red Roof, New Albany, OH, United States
The Marketing Manager – Franchise Development drives strategic marketing efforts to grow Red Roof’s franchise network. This role creates and executes campaigns that boost awareness of franchise opportunities, attract qualified leads, and support the development pipeline. Responsibilities include digital marketing, trade media, social media, email outreach, and major industry events, working closely with development and brand teams to ensure effective, results‑driven franchise marketing.
Job Duties Franchise Marketing Strategy & Planning
Plan, execute, and manage the overall strategy for franchise marketing, including digital media, trade media, social media, advertising, and industry events
Develop and manage the franchise marketing budget, including advertising, trade media, production, social media, and event investments to ensure strong ROI
Track marketing performance and adjust strategies based on results
Generate and qualify franchise development leads through digital channels, including social media, web, email, and trade shows
Partner with the Franchise Development team to ensure marketing programs support the sales pipeline
Develop and manage email marketing programs that nurture franchise prospects
Digital Marketing & Content
Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation
Develop and publish digital content, including written, visual, and video assets
Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy
Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking
Manage the design and updates of franchise brochures, presentations, and customized marketing collateral
Maintain franchise development presentations aligned with annual FDD updates and development opportunities
Create and publish franchise newsletters and marketing communications
Public Relations & Trade Media
Manage trade media advertising schedules and coordinate design and delivery of materials to publications
Assist in managing the franchise PR agency relationship
Amplify media coverage through social channels, company platforms, and internal communications
Events & Industry Presence
Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA
Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels
Build relationships with hospitality and franchise networking groups
Cross-Functional Collaboration
Attend franchise development and marketing meetings to stay aligned on strategic priorities
Act as a connector between marketing, franchise development, and communications teams
Support marketing, events, and other internal initiatives as needed
Required Qualifications
Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience
3 or more years of experience in marketing, communications, or digital marketing
Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation
Working knowledge of digital marketing channels, including social media, website management, and search engine optimization (SEO)
Experience developing marketing content across multiple formats, including written, visual, and video
Strong written and verbal communication skills
Proficiency with Microsoft Office, including Excel, Word, and PowerPoint
Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
Detail oriented with the ability to work effectively in a fast-paced environment
Ability to travel up to 15%
Preferred Qualifications
Experience in franchise, hospitality, real estate, or B2B marketing environments
Familiarity with marketing programs that support franchise development or sales pipelines
Understanding of hotel trade media and industry publications
Experience managing social media accounts for business or executive leadership
Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic
Experience working with PR agencies or external marketing partners
Ability to lead marketing initiatives or coordinate cross-functional projects when required
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Job Duties Franchise Marketing Strategy & Planning
Plan, execute, and manage the overall strategy for franchise marketing, including digital media, trade media, social media, advertising, and industry events
Develop and manage the franchise marketing budget, including advertising, trade media, production, social media, and event investments to ensure strong ROI
Track marketing performance and adjust strategies based on results
Generate and qualify franchise development leads through digital channels, including social media, web, email, and trade shows
Partner with the Franchise Development team to ensure marketing programs support the sales pipeline
Develop and manage email marketing programs that nurture franchise prospects
Digital Marketing & Content
Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation
Develop and publish digital content, including written, visual, and video assets
Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy
Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking
Manage the design and updates of franchise brochures, presentations, and customized marketing collateral
Maintain franchise development presentations aligned with annual FDD updates and development opportunities
Create and publish franchise newsletters and marketing communications
Public Relations & Trade Media
Manage trade media advertising schedules and coordinate design and delivery of materials to publications
Assist in managing the franchise PR agency relationship
Amplify media coverage through social channels, company platforms, and internal communications
Events & Industry Presence
Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA
Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels
Build relationships with hospitality and franchise networking groups
Cross-Functional Collaboration
Attend franchise development and marketing meetings to stay aligned on strategic priorities
Act as a connector between marketing, franchise development, and communications teams
Support marketing, events, and other internal initiatives as needed
Required Qualifications
Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience
3 or more years of experience in marketing, communications, or digital marketing
Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation
Working knowledge of digital marketing channels, including social media, website management, and search engine optimization (SEO)
Experience developing marketing content across multiple formats, including written, visual, and video
Strong written and verbal communication skills
Proficiency with Microsoft Office, including Excel, Word, and PowerPoint
Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously
Detail oriented with the ability to work effectively in a fast-paced environment
Ability to travel up to 15%
Preferred Qualifications
Experience in franchise, hospitality, real estate, or B2B marketing environments
Familiarity with marketing programs that support franchise development or sales pipelines
Understanding of hotel trade media and industry publications
Experience managing social media accounts for business or executive leadership
Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic
Experience working with PR agencies or external marketing partners
Ability to lead marketing initiatives or coordinate cross-functional projects when required
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