Marketing Manager- Franchise Development

The Marketing Manager – Franchise Development drives strategic marketing efforts to grow Red Roof’s franchise network. This role creates and executes campaigns that boost awareness of franchise opportunities, attract qualified leads, and support the development pipeline. Responsibilities include digital marketing, trade media, social media, email outreach, and major industry events, working closely with development and brand teams to ensure effective, results‑driven franchise marketing. Job Duties Franchise Marketing Strategy & Planning Plan, execute, and manage the overall strategy for franchise marketing, including digital media, trade media, social media, advertising, and industry events Develop and manage the franchise marketing budget, including advertising, trade media, production, social media, and event investments to ensure strong ROI Track marketing performance and adjust strategies based on results Generate and qualify franchise development leads through digital channels, including social media, web, email, and trade shows Partner with the Franchise Development team to ensure marketing programs support the sales pipeline Develop and manage email marketing programs that nurture franchise prospects Digital Marketing & Content Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation Develop and publish digital content, including written, visual, and video assets Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking Manage the design and updates of franchise brochures, presentations, and customized marketing collateral Maintain franchise development presentations aligned with annual FDD updates and development opportunities Create and publish franchise newsletters and marketing communications Public Relations & Trade Media Manage trade media advertising schedules and coordinate design and delivery of materials to publications Assist in managing the franchise PR agency relationship Amplify media coverage through social channels, company platforms, and internal communications Events & Industry Presence Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels Build relationships with hospitality and franchise networking groups Cross-Functional Collaboration Attend franchise development and marketing meetings to stay aligned on strategic priorities Act as a connector between marketing, franchise development, and communications teams Support marketing, events, and other internal initiatives as needed Required Qualifications Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience 3 or more years of experience in marketing, communications, or digital marketing Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation Working knowledge of digital marketing channels, including social media, website management, and search engine optimization (SEO) Experience developing marketing content across multiple formats, including written, visual, and video Strong written and verbal communication skills Proficiency with Microsoft Office, including Excel, Word, and PowerPoint Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously Detail oriented with the ability to work effectively in a fast-paced environment Ability to travel up to 15% Preferred Qualifications Experience in franchise, hospitality, real estate, or B2B marketing environments Familiarity with marketing programs that support franchise development or sales pipelines Understanding of hotel trade media and industry publications Experience managing social media accounts for business or executive leadership Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic Experience working with PR agencies or external marketing partners Ability to lead marketing initiatives or coordinate cross-functional projects when required #J-18808-Ljbffr