Digital Marketing Specialist
Huse Culinary, Indianapolis, IN, United States
Job Details
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing paid and organic marketing initiatives across multiple platforms. This individual will manage performance‑driven campaigns, improve marketing efficiency, and ensure our brands remain visible, competitive, and compelling in a rapidly evolving digital landscape.
What You Will Do
Plan, execute, and maintain digital media initiatives across streaming TV, Google/SEM, remarketing, YouTube (organic and paid), social media advertising, third‑party placements, and other digital media buys
Test, analyze, and optimize campaigns to maximize reach, efficiency, and return on investment
Serve as the primary facilitator of the company's restaurant loyalty program, ensuring alignment with marketing, operational, and technology objectives
Support restaurant operations through communication and guidance on loyalty initiatives while coordinating with IT to maintain platform functionality, resolve issues, and ensure accurate program execution
Develop, manage, and optimize keyword campaigns for all restaurant and retail brands, tailoring strategies to individual brand needs and conducting weekly optimizations
Optimize video content for organic reach and engagement while managing paid video advertising campaigns using professional assets
Set up and manage eCommerce operations for spirits and specialty retail websites (including but not limited to St. Elmo Cocktails and Rare Saint), ensuring seamless customer experience and operational efficiency
Improve marketing technology infrastructure across all websites, including Google Analytics, Search Console, Google Ads, Meta pixels, Mailchimp, and related tools
Qualifications
3+ years of hands‑on digital marketing experience
Strong experience managing Google Ads, Meta Ads, and paid social campaigns
Working knowledge of SEO, SEM, website optimization best practices, desire to learn LLM optimization
Experience with analytics and tracking tools (Google Analytics, Search Console, pixels, tags)
Comfort managing multiple brands and campaigns simultaneously
Preferences
Digital marketing experience in hospitality, direct to consumer brands, or with an agency preferred
Degree or certificate in Marketing or a relevant field
Experience with streaming TV or programmatic advertising platforms
Familiarity with Shopify and eCommerce optimization
What We Bring To The Table
$65,000+ based on experience and education
Bonus opportunities
Generous PTO
401k with 4% company match
Huse Culinary Dining Card
Eligible for Medical, Dental, and Vision Insurance
Company paid Life and Disability insurance
7 paid holidays off
#J-18808-Ljbffr
What You Will Do
Plan, execute, and maintain digital media initiatives across streaming TV, Google/SEM, remarketing, YouTube (organic and paid), social media advertising, third‑party placements, and other digital media buys
Test, analyze, and optimize campaigns to maximize reach, efficiency, and return on investment
Serve as the primary facilitator of the company's restaurant loyalty program, ensuring alignment with marketing, operational, and technology objectives
Support restaurant operations through communication and guidance on loyalty initiatives while coordinating with IT to maintain platform functionality, resolve issues, and ensure accurate program execution
Develop, manage, and optimize keyword campaigns for all restaurant and retail brands, tailoring strategies to individual brand needs and conducting weekly optimizations
Optimize video content for organic reach and engagement while managing paid video advertising campaigns using professional assets
Set up and manage eCommerce operations for spirits and specialty retail websites (including but not limited to St. Elmo Cocktails and Rare Saint), ensuring seamless customer experience and operational efficiency
Improve marketing technology infrastructure across all websites, including Google Analytics, Search Console, Google Ads, Meta pixels, Mailchimp, and related tools
Qualifications
3+ years of hands‑on digital marketing experience
Strong experience managing Google Ads, Meta Ads, and paid social campaigns
Working knowledge of SEO, SEM, website optimization best practices, desire to learn LLM optimization
Experience with analytics and tracking tools (Google Analytics, Search Console, pixels, tags)
Comfort managing multiple brands and campaigns simultaneously
Preferences
Digital marketing experience in hospitality, direct to consumer brands, or with an agency preferred
Degree or certificate in Marketing or a relevant field
Experience with streaming TV or programmatic advertising platforms
Familiarity with Shopify and eCommerce optimization
What We Bring To The Table
$65,000+ based on experience and education
Bonus opportunities
Generous PTO
401k with 4% company match
Huse Culinary Dining Card
Eligible for Medical, Dental, and Vision Insurance
Company paid Life and Disability insurance
7 paid holidays off
#J-18808-Ljbffr