Website Growth & Conversion Manager
Silverfort, Boston, MA, United States
Job Description
Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on‑prem and in the cloud. Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category. Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.
Silverfort is seeking a Website Growth & Conversion Manager to help evolve our corporate website into a high-performing digital growth engine. This role will focus on improving user experience, increasing engagement, and driving stronger conversion across inbound and campaign traffic. You will work cross-functionally with Growth, Paid Media, Brand, and Web teams to build and optimize high-impact web experiences. This is a hands‑on role for a digitally-savvy marketer who enjoys building, testing, and continuously improving website performance.
Responsibilities
Build and optimize high-converting landing pages in WordPress and Elementor to support campaigns, paid programs, and key growth initiatives
Improve on-site conversion through testing, experimentation, form optimization, and CTA strategy
Identify opportunities across the website to enhance user journeys, reduce friction, and increase engagement
Partner with paid search, paid social, and ABM teams to ensure landing experiences align with traffic intent and campaign goals
Collaborate with Brand and Design to ensure strong UX, messaging clarity, and visual consistency
Work with web and development teams to implement enhancements while independently managing routine page builds and updates
Support organic performance by implementing AI SEO and traditional SEO best practices and optimizing site structure
Monitor website analytics and share insights to drive continuous improvement
Requirements
3–5 years of hands‑on experience in digital marketing, website optimization, or growth marketing in a B2B environment
Proven experience building and optimizing landing pages that improve engagement and conversion
Strong understanding of CRO principles, UX best practices, and performance-focused messaging
Hands‑on experience in WordPress (Elementor preferred)
Working knowledge of SEO fundamentals and website performance best practicesExperience using analytics and testing tools to inform optimization decisions
Strong ownership mindset with the ability to execute independently and collaborate cross-functionally
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Silverfort is seeking a Website Growth & Conversion Manager to help evolve our corporate website into a high-performing digital growth engine. This role will focus on improving user experience, increasing engagement, and driving stronger conversion across inbound and campaign traffic. You will work cross-functionally with Growth, Paid Media, Brand, and Web teams to build and optimize high-impact web experiences. This is a hands‑on role for a digitally-savvy marketer who enjoys building, testing, and continuously improving website performance.
Responsibilities
Build and optimize high-converting landing pages in WordPress and Elementor to support campaigns, paid programs, and key growth initiatives
Improve on-site conversion through testing, experimentation, form optimization, and CTA strategy
Identify opportunities across the website to enhance user journeys, reduce friction, and increase engagement
Partner with paid search, paid social, and ABM teams to ensure landing experiences align with traffic intent and campaign goals
Collaborate with Brand and Design to ensure strong UX, messaging clarity, and visual consistency
Work with web and development teams to implement enhancements while independently managing routine page builds and updates
Support organic performance by implementing AI SEO and traditional SEO best practices and optimizing site structure
Monitor website analytics and share insights to drive continuous improvement
Requirements
3–5 years of hands‑on experience in digital marketing, website optimization, or growth marketing in a B2B environment
Proven experience building and optimizing landing pages that improve engagement and conversion
Strong understanding of CRO principles, UX best practices, and performance-focused messaging
Hands‑on experience in WordPress (Elementor preferred)
Working knowledge of SEO fundamentals and website performance best practicesExperience using analytics and testing tools to inform optimization decisions
Strong ownership mindset with the ability to execute independently and collaborate cross-functionally
#J-18808-Ljbffr