Content Marketing Specialist
Ranken Technical College, Saint Louis, MO, United States
Position Overview
Ranken Technical College is seeking a creative, strategic Content Marketing Specialist to lead the development of compelling, results-driven content that showcases our students, programs, and impact. In this role, you will own the full content lifecycle—from planning and capture to creation, distribution, and performance analysis, helping bring the Ranken experience to life across digital channels. You will play a key role in driving engagement, strengthening brand awareness, and supporting enrollment goals.
This is a full-time, primarily in-office position based at our Main Campus in St. Louis, Missouri, with potential for transition to a hybrid schedule based on performance. Standard hours are 8:00 a.m. to 4:00 p.m., Monday through Friday; however, some evening and weekend work is required to capture content during events and evening classes. Occasional regional travel to satellite locations (Wentzville, Troy, Perryville, and Ashland, MO) and off-site events is required. Travel will not involve overnight stays.
A Day in the Life One morning, you might hear about a student project and be filming it within minutes—interviewing students, capturing footage, and shaping a story on the fly. That afternoon, you are editing content, scheduling posts, and reviewing what is performing. In between, you are connecting with people, finding new story opportunities, or heading to a satellite location to catch a big project’s completion. No two days look the same—and that is exactly the point.
Why This Role Matters This role plays a critical part in helping prospective students see themselves at Ranken. Through authentic storytelling and strategic content, you will help connect individuals to career pathways and opportunities that can change their lives.
Essential Duties And Responsibilities Content Strategy and Planning
Develop and maintain a content calendar aligned with marketing and enrollment goals
Identify target audiences and develop audience personas to guide messaging and channel strategy
Align content initiatives with broader institutional priorities and campaigns
Content Capture and Production
Capture photo and video content in classrooms, labs, events, employer facilities and other campus environments
Identify and respond to content opportunities in both planned and unplanned settings
Interact professionally with students, faculty, staff, and partners to facilitate content creation
Content Creation and Management
Write, edit, and produce content for social media, website, email, and other marketing channels
Ensure consistency in brand voice, tone, and messaging across all platforms
Adapt messaging to effectively communicate with multiple audiences, including prospective students, parents, employers, and internal stakeholders
SEO and Digital Optimization
Apply search engine optimization (SEO) best practices, including keyword research and on-page optimization
Support efforts to improve organic visibility and website performance
Content Distribution
Publish and manage content across digital platforms, including social media, website (WordPress), and email systems
Ensure content is optimized for platform-specific best practices
Performance Monitoring and Reporting
Track and analyze key performance indicators (KPIs), including engagement, traffic, and conversion metrics
Prepare reports and provide recommendations for continuous improvement
Student Ambassador Program Support
Provide coordination and guidance for student contributors supporting content initiatives
Assist with training and scheduling as needed
Collaboration
Work cross-functionally with internal departments and leadership
Coordinate with external agencies and vendors as applicable
Work Environment and Expectations
Operates in a fast-paced, dynamic environment with evolving priorities
Requires the ability to respond to time-sensitive and unplanned content opportunities
Regular interaction with students, faculty, staff, leadership, and external partners
Combination of office-based work and on-location content capture across campus environments
What Success Looks Like in This Role
Comfortable working in a fast-moving, sometimes unstructured environment
Able to quickly act on content opportunities with minimal planning
Confident engaging new people and building rapport on the spot
Skilled at making others feel comfortable on camera
Able to adapt voice and messaging across multiple audiences
Comfortable both behind the camera and appearing on camera when needed
Proactive about traveling to regional campuses or off-site events to capture content
What We’re Looking For Required Skills & Experience
Excellent writing, editing, and storytelling skills with attention to detail and brand voice
Proven ability to plan, create, and execute content that drives engagement and results
Experience capturing and producing photo and video content for digital platforms
Solid understanding of SEO, social media strategy, and digital marketing fundamentals
Analytical mindset with the ability to interpret performance data and adjust strategies
Strong interpersonal skills and confidence in dynamic, people-facing environments
Comfortable working with ambiguity and shifting priorities
Ability to manage multiple projects and deadlines
Adaptability and curiosity around emerging trends and tools
Technical Proficiency
Proficiency with social media platforms, including Meta, YouTube, LinkedIn, and TikTok
Experience with website edits using WordPress
Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Salesforce, and video editing software
Bachelor’s degree in marketing, communications, journalism, or a related field
Minimum of 3 years of recent experience in content marketing, social media, or digital marketing
Additional Requirements
Ability to travel between St. Louis campus, regional satellite locations, and offsite events; no overnight travel required
Availability to work occasional evenings and weekends for events and content capture
Ability to move throughout campus environments, including classrooms, labs, and event spaces
Ability to lift and carry light equipment (e.g., cameras, tripods)
Ability to stand for extended periods during events or content capture
Benefits
Medical, Dental, Vision, Accident, and Pet Insurance
Company paid Life/AD&D and Short/Long-term Disability
Health, Flexible, and Dependent Care Spending Accounts
Employee Assistance Program (Free)
Tuition reimbursement of up to $2000 per year (Eligible after one year)
403(b) savings plan with matching contributions (Eligible on day one)
Pension Plan (Eligible after 5 years of service)
PTO: 20 days accrued in first year
Holidays: 10 paid plus a paid Winter Break (Christmas through New Years Day)
Compensation
Position pays $55,000 - $65,000 per year depending on qualifications and experience.
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This is a full-time, primarily in-office position based at our Main Campus in St. Louis, Missouri, with potential for transition to a hybrid schedule based on performance. Standard hours are 8:00 a.m. to 4:00 p.m., Monday through Friday; however, some evening and weekend work is required to capture content during events and evening classes. Occasional regional travel to satellite locations (Wentzville, Troy, Perryville, and Ashland, MO) and off-site events is required. Travel will not involve overnight stays.
A Day in the Life One morning, you might hear about a student project and be filming it within minutes—interviewing students, capturing footage, and shaping a story on the fly. That afternoon, you are editing content, scheduling posts, and reviewing what is performing. In between, you are connecting with people, finding new story opportunities, or heading to a satellite location to catch a big project’s completion. No two days look the same—and that is exactly the point.
Why This Role Matters This role plays a critical part in helping prospective students see themselves at Ranken. Through authentic storytelling and strategic content, you will help connect individuals to career pathways and opportunities that can change their lives.
Essential Duties And Responsibilities Content Strategy and Planning
Develop and maintain a content calendar aligned with marketing and enrollment goals
Identify target audiences and develop audience personas to guide messaging and channel strategy
Align content initiatives with broader institutional priorities and campaigns
Content Capture and Production
Capture photo and video content in classrooms, labs, events, employer facilities and other campus environments
Identify and respond to content opportunities in both planned and unplanned settings
Interact professionally with students, faculty, staff, and partners to facilitate content creation
Content Creation and Management
Write, edit, and produce content for social media, website, email, and other marketing channels
Ensure consistency in brand voice, tone, and messaging across all platforms
Adapt messaging to effectively communicate with multiple audiences, including prospective students, parents, employers, and internal stakeholders
SEO and Digital Optimization
Apply search engine optimization (SEO) best practices, including keyword research and on-page optimization
Support efforts to improve organic visibility and website performance
Content Distribution
Publish and manage content across digital platforms, including social media, website (WordPress), and email systems
Ensure content is optimized for platform-specific best practices
Performance Monitoring and Reporting
Track and analyze key performance indicators (KPIs), including engagement, traffic, and conversion metrics
Prepare reports and provide recommendations for continuous improvement
Student Ambassador Program Support
Provide coordination and guidance for student contributors supporting content initiatives
Assist with training and scheduling as needed
Collaboration
Work cross-functionally with internal departments and leadership
Coordinate with external agencies and vendors as applicable
Work Environment and Expectations
Operates in a fast-paced, dynamic environment with evolving priorities
Requires the ability to respond to time-sensitive and unplanned content opportunities
Regular interaction with students, faculty, staff, leadership, and external partners
Combination of office-based work and on-location content capture across campus environments
What Success Looks Like in This Role
Comfortable working in a fast-moving, sometimes unstructured environment
Able to quickly act on content opportunities with minimal planning
Confident engaging new people and building rapport on the spot
Skilled at making others feel comfortable on camera
Able to adapt voice and messaging across multiple audiences
Comfortable both behind the camera and appearing on camera when needed
Proactive about traveling to regional campuses or off-site events to capture content
What We’re Looking For Required Skills & Experience
Excellent writing, editing, and storytelling skills with attention to detail and brand voice
Proven ability to plan, create, and execute content that drives engagement and results
Experience capturing and producing photo and video content for digital platforms
Solid understanding of SEO, social media strategy, and digital marketing fundamentals
Analytical mindset with the ability to interpret performance data and adjust strategies
Strong interpersonal skills and confidence in dynamic, people-facing environments
Comfortable working with ambiguity and shifting priorities
Ability to manage multiple projects and deadlines
Adaptability and curiosity around emerging trends and tools
Technical Proficiency
Proficiency with social media platforms, including Meta, YouTube, LinkedIn, and TikTok
Experience with website edits using WordPress
Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Salesforce, and video editing software
Bachelor’s degree in marketing, communications, journalism, or a related field
Minimum of 3 years of recent experience in content marketing, social media, or digital marketing
Additional Requirements
Ability to travel between St. Louis campus, regional satellite locations, and offsite events; no overnight travel required
Availability to work occasional evenings and weekends for events and content capture
Ability to move throughout campus environments, including classrooms, labs, and event spaces
Ability to lift and carry light equipment (e.g., cameras, tripods)
Ability to stand for extended periods during events or content capture
Benefits
Medical, Dental, Vision, Accident, and Pet Insurance
Company paid Life/AD&D and Short/Long-term Disability
Health, Flexible, and Dependent Care Spending Accounts
Employee Assistance Program (Free)
Tuition reimbursement of up to $2000 per year (Eligible after one year)
403(b) savings plan with matching contributions (Eligible on day one)
Pension Plan (Eligible after 5 years of service)
PTO: 20 days accrued in first year
Holidays: 10 paid plus a paid Winter Break (Christmas through New Years Day)
Compensation
Position pays $55,000 - $65,000 per year depending on qualifications and experience.
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